Understanding Glocalisation
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Questions and Answers

Which of the following is considered an internal trigger for initiating internationalization?

  • Perceptive management (correct)
  • Trade associations
  • Competing firms
  • Market demand

What combination of triggers typically starts the internationalization process?

  • Only internal triggers
  • Only external triggers
  • Market demand and financing only
  • A combination of internal and external triggers (correct)

Which of the following is NOT an external trigger for internationalization?

  • Network partners
  • Specific internal event (correct)
  • Market demand
  • Competing firms

Which option identifies a factor that could initiate internationalization due to pressure from the market?

<p>Competing firms (C)</p> Signup and view all the answers

What role do trade associations play in internationalization?

<p>They are external experts that may trigger internationalization (B)</p> Signup and view all the answers

What is the primary distinction between LSEs and SMEs based on employee count?

<p>LSEs have more than 250 employees. (B)</p> Signup and view all the answers

Which of the following statements about SMEs is accurate?

<p>SMEs account for approximately 99% of all firms. (C)</p> Signup and view all the answers

What is the main concept of glocalisation?

<p>Creating global products or services tailored to local cultures. (A)</p> Signup and view all the answers

What percentage of companies do LSEs represent?

<p>Less than 1% (B)</p> Signup and view all the answers

Which phrase best summarizes the approach of glocalisation?

<p>Think globally, act locally. (B)</p> Signup and view all the answers

What proportion of jobs in the EU is provided by LSEs?

<p>About one-third of jobs (D)</p> Signup and view all the answers

Why is it important to adapt global products for local markets?

<p>To enhance the acceptance and relevance of products. (D)</p> Signup and view all the answers

How many employees characterize a medium-sized enterprise?

<p>Up to 250 employees (B)</p> Signup and view all the answers

What would be an example of glocalisation?

<p>A beverage company creating flavors specific to each region. (C)</p> Signup and view all the answers

What does glocalisation aim to achieve?

<p>A balance between global standards and local preferences. (A)</p> Signup and view all the answers

What does globalization primarily refer to?

<p>The movement of goods, services, and capital across national borders (B)</p> Signup and view all the answers

What is the primary motive for companies to expand internationally in order to find new customers?

<p>Market-seeking (C)</p> Signup and view all the answers

Which of the following is a consequence of globalization?

<p>The spread of technology, culture, and politics (D)</p> Signup and view all the answers

Which motive relates to lowering costs and rationalising operations across different locations?

<p>Efficiency-seeking (D)</p> Signup and view all the answers

What is a key feature of globalization?

<p>It incorporates various interrelated events (C)</p> Signup and view all the answers

What motive focuses on obtaining strategic assets that may be critical to the long-term strategy?

<p>Strategic asset-seeking (C)</p> Signup and view all the answers

How does international trade relate to globalization?

<p>It integrates the world economy (B)</p> Signup and view all the answers

What does globalization involve beyond economic factors?

<p>It encompasses cultural and political exchanges (D)</p> Signup and view all the answers

Which motive is associated with accessing resources that are less expensive or unavailable at home?

<p>Resource-seeking (B)</p> Signup and view all the answers

Which of the following motives does NOT involve finding new customers?

<p>Resource-seeking (B), Efficiency-seeking (C), Strategic asset-seeking (D)</p> Signup and view all the answers

What does globalisation primarily involve?

<p>Integration of firms in a single market across multiple countries (D)</p> Signup and view all the answers

Which statement best describes internationalisation?

<p>It involves businesses targeting specific regions rather than the entire globe. (A)</p> Signup and view all the answers

What is a key distinction between globalisation and internationalisation?

<p>Globalisation encompasses a broader scope of operation across countries. (B)</p> Signup and view all the answers

Which scenario best illustrates the concept of globalisation?

<p>A firm expands its operations to multiple continents and markets. (D)</p> Signup and view all the answers

Which aspect is not associated with internationalisation?

<p>Developing a unified global marketing strategy (D)</p> Signup and view all the answers

What does the 'Globalization' circle in the Glocalization Framework represent?

<p>A strategy focused on a standardized product across markets (B)</p> Signup and view all the answers

What does the term 'Localization' refer to in the context of the Glocalization Framework?

<p>A strategy for adapting products to meet local needs (A)</p> Signup and view all the answers

What characterizes the 'GLOCAL' aspect of the Glocalization Framework?

<p>A hybrid approach that mixes globalization and localization (C)</p> Signup and view all the answers

Which of the following best describes the implications of the Globalization strategy?

<p>Low-cost production and rapid implementation (D)</p> Signup and view all the answers

In which aspect of the Glocalization Framework is cultural sensitivity most important?

<p>Localization (A)</p> Signup and view all the answers

What is a primary characteristic of a well-constructed stem in a multiple choice question?

<p>It should present a definite problem. (B)</p> Signup and view all the answers

Which option is NOT a guideline for constructing answer choices?

<p>They should contain clues about the correct answer. (D)</p> Signup and view all the answers

What factor should be considered when creating plausible distractors for a question?

<p>They should all represent common misconceptions. (B)</p> Signup and view all the answers

Which of the following is a recommended approach to selecting the correct answer in a multiple choice question?

<p>Select an answer that is the most relevant and supported by content. (B)</p> Signup and view all the answers

What is the primary purpose of the 'info' section in a multiple choice question?

<p>To clarify relevant information about the question and answers. (A)</p> Signup and view all the answers

What is the main concept illustrated by the differing designs of Persil Black and Persil abaya?

<p>Glocalization (C)</p> Signup and view all the answers

What language is featured on the Persil abaya bottle?

<p>Arabic (D)</p> Signup and view all the answers

Which visual element is used on the Persil Black bottle to highlight its target use?

<p>An image of black clothing (A)</p> Signup and view all the answers

How does the packaging design differ between Persil Black and Persil abaya?

<p>Persil Black features a dark purple/blue design, while Persil abaya has a black and dark-gold design. (D)</p> Signup and view all the answers

What does the term 'abaya' in Persil abaya likely refer to?

<p>A form of cultural clothing (D)</p> Signup and view all the answers

Flashcards

Large-Scale Enterprises (LSEs)

Firms with over 250 employees.

Small and Medium-Sized Enterprises (SMEs)

Companies with fewer than 50 employees are considered "small", while those with 50-250 are "medium".

LSE Employment

Although LSEs represent a small percentage of companies, they employ a significant portion of the workforce.

SME Prevalence

SMEs make up the vast majority of businesses.

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LSEs vs. SMEs

LSEs and SMEs represent the two main categories of businesses based on their size.

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Glocalisation

The process of adapting global products or services to fit local cultures and behaviors.

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Cultural Adaptation

Glocalisation involves understanding the unique needs, preferences, and customs of different cultures.

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Tailoring Products

Glocalisation strategies can include changes in product design, packaging, advertising, and distribution channels.

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Global and Local Balance

Glocalisation is about finding a balance between global appeal and local relevance.

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Glocalisation Success

Successful glocalisation strategies can lead to increased sales and brand loyalty in global markets.

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Globalization (Standardization)

A marketing strategy that aims to standardize a product or service across different markets, focusing on global efficiency and cost reduction. This involves minimal adaptation to local needs and preferences.

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Localization (Differentiation)

A marketing strategy that focuses on tailoring products and services to specific local markets, considering their cultural nuances, preferences, and unique needs.

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Glocalization Process

The process of adapting a product or service while maintaining certain core elements that meet global standards.

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Glocalization Framework

The framework helps market strategists analyze and understand different marketing approaches to find the optimal balance between globalization and localization for specific products and markets.

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Global Economic Integration

Countries engaging in trade and finance with each other creates a more connected global economy.

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Global Interconnection

The spread of technology, culture, and political ideas due to globalization.

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Global Impact of Globalization

Technology, culture, and politics are influenced by the spread of goods, services, and capital across borders.

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Ongoing Nature of Globalization

Globalization is a continuous process, always in progress.

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Product Localization

A strategy used by companies to adapt their products and marketing materials to appeal to specific cultural groups or demographics.

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Persil Black and Persil abaya

A term that reflects the adaptation of products and marketing communication to cater to the specific needs and preferences of a local market, as demonstrated by Persil Black and Persil abaya.

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Persil Black and Persil Abaya bottles

A visual representation of product localization where a global product like Persil adapts to the local market needs. This demonstrates the concept of glocalization.

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Cultural Sensitivity

A key concept in marketing that emphasizes the importance of understanding and catering to the unique needs and preferences of specific local markets.

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String

A sequence of characters, such as letters, numbers, and symbols.

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Variable

A special symbol that represents a value, such as a number, a character, or a variable.

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Code

A set of instructions that tells a computer what to do.

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Command

A statement that tells the computer to perform an action.

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Boolean

A data type that can store a true or false value.

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Triggers for Internationalization

Internal or external events that spark the decision to expand internationally.

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Perceptive Management

Strategic leadership with foresight and an understanding of the potential for international growth.

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Specific Internal Event

A specific internal event within a company that pushes its internationalization, like a new product launch or technological upgrade.

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Importing

A company's decision to import goods or services from other countries as a form of inward internationalization.

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Market Demand

The demand for a company's products or services in international markets.

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Market-seeking Motive

Companies looking for new buyers to increase sales and market share.

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Efficiency-seeking Motive

Lowering costs by taking advantage of cheaper labour, resources, or production in other countries.

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Resource-seeking Motive

Gaining access to essential resources like raw materials, skilled labour, or cheaper production facilities that are not available domestically.

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Strategic Asset-seeking Motive

Acquiring assets like technology, patents, or brands in foreign markets that are crucial for long-term success.

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Internationalisation Motives

Companies that expand their operations to multiple countries to reduce risks, hedge against economic instability, or take advantage of global opportunities.

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Internationalisation

The process of expanding business operations across national and cultural borders.

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Internationalisation vs. Globalisation

Internationalisation is often limited to a specific region, such as Europe or Asia, while globalisation encompasses a wider range of countries.

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Vision of globalisation

Globalisation represents a vision of interconnectedness and a unified market, promoting integration among nations.

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Crossing borders

The process of a business crossing borders to operate in different countries.

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Study Notes

  • Glocalisation is the development and selling of products or services intended for the global market, but adapted to suit local culture and behaviour
  • It is a concept that involves thinking globally but acting locally.

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Description

This quiz explores the concept of glocalisation, which refers to the adaptation of global products and services to fit local cultures and behaviors. By thinking globally but acting locally, businesses can effectively meet diverse market needs. Test your knowledge about this important marketing strategy!

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