Understanding Glocalisation

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Questions and Answers

Which of the following is considered an internal trigger for initiating internationalization?

Perceptive management (correct)

Trade associations

Competing firms

Market demand

What combination of triggers typically starts the internationalization process?

Only internal triggers

Only external triggers

Market demand and financing only

A combination of internal and external triggers (correct)

Which of the following is NOT an external trigger for internationalization?

Network partners

Specific internal event (correct)

Market demand

Competing firms

Which option identifies a factor that could initiate internationalization due to pressure from the market?

Competing firms Signup and view all the answers

What role do trade associations play in internationalization?

They are external experts that may trigger internationalization Signup and view all the answers

What is the primary distinction between LSEs and SMEs based on employee count?

LSEs have more than 250 employees. Signup and view all the answers

Which of the following statements about SMEs is accurate?

SMEs account for approximately 99% of all firms. Signup and view all the answers

What is the main concept of glocalisation?

Creating global products or services tailored to local cultures. Signup and view all the answers

What percentage of companies do LSEs represent?

Less than 1% Signup and view all the answers

Which phrase best summarizes the approach of glocalisation?

Think globally, act locally. Signup and view all the answers

What proportion of jobs in the EU is provided by LSEs?

About one-third of jobs Signup and view all the answers

Why is it important to adapt global products for local markets?

To enhance the acceptance and relevance of products. Signup and view all the answers

How many employees characterize a medium-sized enterprise?

Up to 250 employees Signup and view all the answers

What would be an example of glocalisation?

A beverage company creating flavors specific to each region. Signup and view all the answers

What does glocalisation aim to achieve?

A balance between global standards and local preferences. Signup and view all the answers

What does globalization primarily refer to?

The movement of goods, services, and capital across national borders Signup and view all the answers

What is the primary motive for companies to expand internationally in order to find new customers?

Market-seeking Signup and view all the answers

Which of the following is a consequence of globalization?

The spread of technology, culture, and politics Signup and view all the answers

Which motive relates to lowering costs and rationalising operations across different locations?

Efficiency-seeking Signup and view all the answers

What is a key feature of globalization?

It incorporates various interrelated events Signup and view all the answers

What motive focuses on obtaining strategic assets that may be critical to the long-term strategy?

Strategic asset-seeking Signup and view all the answers

How does international trade relate to globalization?

It integrates the world economy Signup and view all the answers

What does globalization involve beyond economic factors?

It encompasses cultural and political exchanges Signup and view all the answers

Which motive is associated with accessing resources that are less expensive or unavailable at home?

Resource-seeking Signup and view all the answers

Which of the following motives does NOT involve finding new customers?

Resource-seeking Signup and view all the answers

What does globalisation primarily involve?

Integration of firms in a single market across multiple countries Signup and view all the answers

Which statement best describes internationalisation?

It involves businesses targeting specific regions rather than the entire globe. Signup and view all the answers

What is a key distinction between globalisation and internationalisation?

Globalisation encompasses a broader scope of operation across countries. Signup and view all the answers

Which scenario best illustrates the concept of globalisation?

A firm expands its operations to multiple continents and markets. Signup and view all the answers

Which aspect is not associated with internationalisation?

Developing a unified global marketing strategy Signup and view all the answers

What does the 'Globalization' circle in the Glocalization Framework represent?

A strategy focused on a standardized product across markets Signup and view all the answers

What does the term 'Localization' refer to in the context of the Glocalization Framework?

A strategy for adapting products to meet local needs Signup and view all the answers

What characterizes the 'GLOCAL' aspect of the Glocalization Framework?

A hybrid approach that mixes globalization and localization Signup and view all the answers

Which of the following best describes the implications of the Globalization strategy?

Low-cost production and rapid implementation Signup and view all the answers

In which aspect of the Glocalization Framework is cultural sensitivity most important?

Localization Signup and view all the answers

What is a primary characteristic of a well-constructed stem in a multiple choice question?

It should present a definite problem. Signup and view all the answers

Which option is NOT a guideline for constructing answer choices?

They should contain clues about the correct answer. Signup and view all the answers

What factor should be considered when creating plausible distractors for a question?

They should all represent common misconceptions. Signup and view all the answers

Which of the following is a recommended approach to selecting the correct answer in a multiple choice question?

Select an answer that is the most relevant and supported by content. Signup and view all the answers

What is the primary purpose of the 'info' section in a multiple choice question?

To clarify relevant information about the question and answers. Signup and view all the answers

What is the main concept illustrated by the differing designs of Persil Black and Persil abaya?

Glocalization Signup and view all the answers

What language is featured on the Persil abaya bottle?

Arabic Signup and view all the answers

Which visual element is used on the Persil Black bottle to highlight its target use?

An image of black clothing Signup and view all the answers

How does the packaging design differ between Persil Black and Persil abaya?

Persil Black features a dark purple/blue design, while Persil abaya has a black and dark-gold design. Signup and view all the answers

What does the term 'abaya' in Persil abaya likely refer to?

A form of cultural clothing Signup and view all the answers

Study Notes

Glocalisation is the development and selling of products or services intended for the global market, but adapted to suit local culture and behaviour
It is a concept that involves thinking globally but acting locally.

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Description

This quiz explores the concept of glocalisation, which refers to the adaptation of global products and services to fit local cultures and behaviors. By thinking globally but acting locally, businesses can effectively meet diverse market needs. Test your knowledge about this important marketing strategy!