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Questions and Answers
Which of the following best defines the concept of 'globalization' in the context of the text?
Which of the following best defines the concept of 'globalization' in the context of the text?
- A process that involves only producers and suppliers
- A process that involves different countries and cultures (correct)
- A process that involves only national economies
- A closed and one-dimensional process
What is the difference between 'global marketing' and the 'globalization of marketing activities' according to the text?
What is the difference between 'global marketing' and the 'globalization of marketing activities' according to the text?
- Global marketing involves targeting specific geographical areas, while globalization of marketing activities involves targeting groups of consumers with similar needs.
- They are the same thing
- Global marketing involves coordination and integration of marketing activities in different countries, while globalization of marketing activities involves focusing on threats and opportunities of global markets
- Global marketing involves focusing on threats and opportunities of global markets, while globalization of marketing activities involves coordination and integration of marketing activities in different countries (correct)
What does 'global marketing' refer to according to Johansson (2009)?
What does 'global marketing' refer to according to Johansson (2009)?
- The focusing of resources on the threats and opportunities of global markets
- The coordination and integration of marketing activities in different countries (correct)
- The globalization of marketing activities
- The targeting of specific geographical areas
