Globalization and Global Marketing Quiz

A process that involves only producers and suppliers

A process that involves different countries and cultures (correct)

A process that involves only national economies

A closed and one-dimensional process

Global marketing involves targeting specific geographical areas, while globalization of marketing activities involves targeting groups of consumers with similar needs.

They are the same thing

Global marketing involves coordination and integration of marketing activities in different countries, while globalization of marketing activities involves focusing on threats and opportunities of global markets

Global marketing involves focusing on threats and opportunities of global markets, while globalization of marketing activities involves coordination and integration of marketing activities in different countries (correct)

The focusing of resources on the threats and opportunities of global markets

The coordination and integration of marketing activities in different countries (correct)

The globalization of marketing activities

The targeting of specific geographical areas