Podcast
Questions and Answers
Which of the following best defines the concept of 'globalization' in the context of the text?
Which of the following best defines the concept of 'globalization' in the context of the text?
What is the difference between 'global marketing' and the 'globalization of marketing activities' according to the text?
What is the difference between 'global marketing' and the 'globalization of marketing activities' according to the text?
What does 'global marketing' refer to according to Johansson (2009)?
What does 'global marketing' refer to according to Johansson (2009)?