11 Questions
What is the primary purpose of design thinking?
To explore ideal future states
According to McKinsey partner Jennifer Kilian, why is design thinking a competitive advantage?
It ensures customer loyalty by prioritizing their needs first
What did McKinsey Design's 2018 report find about the business value of design?
Best design performers have higher revenues compared to industry competitors
How have professionals advanced the design thinking process to address human needs in the modern age?
By incorporating principles from architecture and engineering
Why are design processes coming under more scrutiny as organizations shift toward increased sustainability?
Because sustainability adds complexity and may require more carbon-intensive materials
What advantage do 21st-century organizations from various industries find in using design thinking?
A valuable means to problem-solve for their product users
What are the three interrelated elements that companies can address at the R&D stage to achieve design for sustainability at scale?
Rethinking product resource usage, tracking design decisions' impact on emissions and costs, and integrating sustainability into every product
Which of the following is NOT mentioned as a way to achieve design for sustainability at scale in R&D stage?
Reducing production time and increasing profit margins
What is one of the key aspects companies need to rethink about their products to achieve design for sustainability?
Resource usage and circularity
Why is it important for companies to foster the right mindsets and capabilities at the R&D stage for sustainable design?
To integrate sustainability into every product and design decision
How can companies support their sustainability goals related to design decisions at the R&D stage?
By understanding and tracking emissions and cost impact of design decisions
Learn about the methodology of design thinking and its importance in solving complex problems and gaining a competitive advantage. Explore how good design can lead to good business practices.
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