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Understanding Design Thinking

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Questions and Answers

What is the primary purpose of design thinking?

To explore ideal future states (correct)

To increase industry competition

To follow a strict methodology

To minimize complexity in problem-solving

According to McKinsey partner Jennifer Kilian, why is design thinking a competitive advantage?

It reduces the need for intuition in decision-making

It focuses solely on systemic reasoning

It ensures customer loyalty by prioritizing their needs first (correct)

It increases the complexity of problem-solving

What did McKinsey Design's 2018 report find about the business value of design?

The S&P 500 outperformed design-led companies by 219 percent

Design performers do not impact revenues or investor returns significantly

Best design performers have higher revenues compared to industry competitors (correct)

Design-led companies underperform compared to industry competitors

How have professionals advanced the design thinking process to address human needs in the modern age?

By incorporating principles from architecture and engineering Signup and view all the answers

Why are design processes coming under more scrutiny as organizations shift toward increased sustainability?

Because sustainability adds complexity and may require more carbon-intensive materials Signup and view all the answers

What advantage do 21st-century organizations from various industries find in using design thinking?

A valuable means to problem-solve for their product users Signup and view all the answers

What are the three interrelated elements that companies can address at the R&D stage to achieve design for sustainability at scale?

Rethinking product resource usage, tracking design decisions' impact on emissions and costs, and integrating sustainability into every product Signup and view all the answers

Which of the following is NOT mentioned as a way to achieve design for sustainability at scale in R&D stage?

Reducing production time and increasing profit margins Signup and view all the answers

What is one of the key aspects companies need to rethink about their products to achieve design for sustainability?

Resource usage and circularity Signup and view all the answers

Why is it important for companies to foster the right mindsets and capabilities at the R&D stage for sustainable design?

To integrate sustainability into every product and design decision Signup and view all the answers

How can companies support their sustainability goals related to design decisions at the R&D stage?

By understanding and tracking emissions and cost impact of design decisions Signup and view all the answers