Understanding Data Types and Collection Methods

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Questions and Answers

What is the primary focus of a depth interview?

  • To explore individual perspectives on specific topics (correct)
  • To gather quantitative data from a large sample size
  • To conduct brief interviews with many respondents
  • To perform structured surveys with predefined questions

In what manner is a depth interview typically conducted?

  • As a quick telephone interview
  • By using a focus group of respondents
  • As an intensive one-on-one face-to-face discussion (correct)
  • Through automated online surveys

Which aspect best describes the nature of respondents in a depth interview?

  • They represent a large demographic segment.
  • They are solely anonymous participants required to provide quick feedback.
  • They are selected to provide varied quantitative data.
  • They are a small number of individuals providing detailed insights. (correct)

What is a common misconception regarding the process of depth interviewing?

<p>It requires a structured questionnaire. (A), It is a quick process with immediate results. (B), It often includes multiple respondents at once. (C)</p> Signup and view all the answers

What is a significant characteristic of depth interviews?

<p>They involve a long process aimed at detailed exploration. (C)</p> Signup and view all the answers

What is the primary goal of data validation in the data preparation process?

<p>To examine raw data for errors and correct them if possible (C)</p> Signup and view all the answers

Which of the following best describes what happens during data validation?

<p>Identifying errors in the data and attempting to correct them occurs (B)</p> Signup and view all the answers

During the data preparation phase, validation primarily focuses on which aspect?

<p>Detecting and correcting errors in the collected data (D)</p> Signup and view all the answers

What would most likely NOT be an outcome of performing data validation?

<p>Complete elimination of all data errors (C)</p> Signup and view all the answers

Which aspect is NOT typically involved in the data validation process?

<p>Developing new methods to collect data (B)</p> Signup and view all the answers

Which of the following best defines a database?

<p>A database is a collection of information organized for easy access, management, and updating. (D)</p> Signup and view all the answers

Which of these software is NOT listed as a major statistical data analysis tool in 2024?

<p>Python Analytics (B)</p> Signup and view all the answers

What is the primary feature of a database?

<p>Facilitates easy organization and retrieval of structured information. (C)</p> Signup and view all the answers

Which software is primarily recognized for statistical analysis in social sciences?

<p>Statistical Package for Social Sciences (D)</p> Signup and view all the answers

In the context of databases, which statement is false?

<p>Databases are only useful for large companies. (D)</p> Signup and view all the answers

Flashcards

Depth Interview

An in-depth interview method used to explore respondent perspectives on targeted ideas or programs.

Individual Interviews

One-on-one conversations used to gather information in depth interviews.

Small Number of Respondents

A limited number of people interviewed in depth interviews.

Respondent Perspectives

Opinions and viewpoints of the people interviewed.

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Targeted Ideas/Programs

Specific concepts or programs that are the subject of exploration in a depth interview.

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Data Validation

Checking collected data for errors and fixing them where possible.

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Raw Data

Data collected in its original, unprocessed form.

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Data Errors

Mistakes or inconsistencies in the data.

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Data Correction

Fixing errors found in data.

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Data Preparation

A process used for making data reliable.

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Database

A structured collection of information organized for easy access, management, and updates in digital form.

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Statistical Package

A software tool specifically designed for analyzing and interpreting statistical data.

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What is Microsoft Excel used for?

Microsoft Excel can be used for basic statistical analysis, data visualization, and managing spreadsheets.

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What is Matlab used for?

Matlab specializes in advanced mathematical computing and data visualization, often used in engineering and scientific fields.

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What is SPSS used for?

SPSS is a statistical software package specifically designed for social science research, analyzing data and generating reports.

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Study Notes

Data

  • Data are individual facts, observations, statistics, characters, symbols, images, numbers
  • Data without context lack meaning and are difficult to understand. They are often called "raw data".
  • Research data can be classified as quantitative or qualitative.

Quantitative Data

  • Quantitative data can be counted or expressed numerically.

Qualitative Data

  • Qualitative data are descriptive and lack numerical values.

Types of Data

  • Primary data are generated by a researcher for a specific purpose and collected directly from subjects. (First-hand information)
  • Secondary data are already available and collected from other sources.

Data Collection Methods

  • Data collection is essential to research, as conclusions are based on the data.
  • Common methods include:
    • Observation
    • Questionnaire
    • Interview
    • Surveys
    • Experimental devices

1- Observation

  • Observational research (field research) involves directly observing phenomena in natural settings.
  • Types include:
    • Non-controlled, participant observation: Researcher becomes a member of the group under study. (Disadvantage: Researcher may lose objectivity)
    • Non-controlled, non-participant observation: Researcher observes the group from a distance.
    • Systematic, controlled observation: Researcher pre-determines variables (location, time, participants, tools), and controls the study.

2- Questionnaire

  • A questionnaire is a series of written questions given to subjects.
  • Structured (closed) questionnaire: Closed questions have predetermined, rigid and clear answer options.
  • Unstructured (open) questionnaire: Open questions elicit view points and opinions.

3- Interview

  • Interviews are conversations with a purpose, more than just exchanging information.
  • Types include:
    • Non-directive
    • Directive
    • Repeated
    • Focused
    • Depth

4- Surveys

  • Surveys involve subjects responding to statements or questions in questionnaires or interviews, often directed at populations.
  • Typically a sample representing the whole is studied. Random sampling ensured representativeness.

Information

  • Information is processed data, structured, and presented to make it meaningful and useful.
  • Steps in data processing:
    • Collection
    • Preparation
    • Input
    • Processing
    • Output
    • Storage

Data Processing Operations

  • Data in raw form is not useful.
  • Data processing transforms raw data into usable information.
  • Operations include:
    • Data collection: Methodology of gathering data
    • Data preparation (validation): Checking collected data for errors and correcting them.
    • Sorting: Ordering data (descriptive or numerical).
    • Input: Converting sorted data into a machine-readable format.
    • Processing: Analyzing data.
      • Manual data analysis: Suitable for small datasets, but time-consuming.
      • Computer-based data analysis: Requires knowledge of appropriate software and statistics.
    • Output/Interpretation: Presenting data in a usable format for non-data scientists.
    • Storage: Saving data and metadata for future use

Types of Data Processing

  • Batch processing: Collecting and processing data in batches, used for large amounts of data.
  • Real-time processing: Processing data within seconds when input is given (e.g., ATM).
  • Online processing: Data fed to the CPU as soon as available (e.g., barcode scanning).
  • Time-sharing: Allocating computer resources to multiple users simultaneously.

Statistical Analysis and Software

  • Statistical analysis is used to collect, analyze large amounts of data to identify patterns and trends.
  • Descriptive analysis: Summarizes data using measures like mean, median, mode, range, standard deviation etc.
  • Inferential statistics: Drawing conclusions about a population from samples; often involves hypothesis testing and regression analysis.
  • Associative/relative statistics: Identifying meaningful interrelationships between data, (e.g. relationship between salt intake and blood pressure).
  • Major statistical analysis software include SPSS, Microsoft Excel, Matlab, Minitab, OriginPro, GraphPad Prism.

Database

  • A database is a collection of organized information for easy access, management, and updation.
  • Types of databases:
    • Relational
    • Document-oriented
    • Graph
    • Hypertext
    • Operational
    • Distributed
    • Flat file

Relational Database

  • A relational database is a collection of tables containing data items.
  • Tables contain rows (tuples) and columns (attributes).

Document-Oriented Database

  • A type of nonrelational database designed to store data in JSON-like documents.

Graph Database

  • Uses graph structures (nodes, edges, properties).

Hypertext Database

  • Database system linking objects (text, images, programs)

Operational Database

  • Designed for real-time data definition, modification, retrieval and management in organizations.

Distributed Database

  • Portions of the database are stored on multiple computers in a network.

Flat File Database

  • Stores data in a single table.
  • Typically in plain text format, with fields separated by commas or tabs. Its ideal for small datasets.

Data & Information & Knowledge

  • Knowledge combines information, experience, and insight.
  • Information answers "who, when, where"; knowledge answers "why, how."

Basis for Information & Knowledge Comparison

  • Meaning: Information is systematically presented data; knowledge is gained through experience.
  • Combination: Data and context; Information, experience, and intuition.
  • Processing: Improves representation; Increases awareness.
  • Transfer: Easily transferable, Requires learning.
  • Prediction: Information alone is insufficient for prediction; prediction possible with knowledge.
  • One in other: All knowledge is information, but not all information is knowledge.

Knowledge Acquiring Sources

  • Unscientific:
    • Empiricism: Knowledge gained through senses.
    • Trial and error: Knowledge from practical experience.
    • Tradition: Knowledge passed down through generations.
    • Tenacity: Believing something true simply because it's heard repeatedly.
    • Rationalism: Knowledge gained through logical reasoning.
    • Authority: Knowledge from respected figures.
  • Scientific: Knowledge based on empirical evidence.
    • Objectivity
    • Verifiability/Measurability
    • Reliability

Meaning of Research

  • Research is an investigation to find solutions to a problem or discover new knowledge and information.
  • "RE" means "again, anew, or over again," and "SEARCH" means "to examine closely, carefully, to test or to probe."

Types of Research

  • Application:
    • Pure research: Systematic study for a better understanding of phenomena without immediate application.
    • Applied research: Applying Pure Research outcomes (theories) to real-world situations.
  • Objectives:
    • Exploratory research: Studying areas not well understood.
    • Descriptive research: Describing characteristics of a problem, phenomenon, or group.
    • Correlational research: Identifying relationships between variables.
    • Explanatory research: Explaining why something occurs.
  • Inquiry mode:
    • Qualitative research: Unstructured approach using soft data (impressions, words, symbols).
    • Quantitative research: Structured approach measuring hard data.

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