Understanding Customer Segmentation in Business

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What distinguishes internal customers from external customers?

Internal customers are part of the business operations, while external customers are not.

How do purchasing agents differ from customers?

Purchasing agents use corporate capital to buy goods at wholesale, while customers use personal funds to purchase goods.

What is the main difference between clients and customers?

Clients have a relationship with the supplier, while customers do not establish such relationships.

How does the seller's approach differ between customers and clients?

The seller focuses on immediate sales with clients but cultivates relationships with customers.

Why do businesses frequently study their customers' profiles?

To fine-tune their marketing approaches and attract more customers.

Learn about how customers are grouped based on demographics like age, race, and income level to create ideal customer profiles. Explore how businesses use this information to enhance customer relationships and attract new consumer segments.

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