Understanding Customer Segmentation in Business
5 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What distinguishes internal customers from external customers?

  • Internal customers buy goods and services, while external customers sell goods and services.
  • Internal customers are interested in purchasing final goods and services, while external customers are associated with business operations.
  • Internal customers are part of the business operations, while external customers are not. (correct)
  • Internal customers focus on developing partnerships, while external customers focus on immediate purchases.
  • How do purchasing agents differ from customers?

  • Purchasing agents study customer profiles, while customers do not.
  • Purchasing agents use corporate capital to buy goods at wholesale, while customers use personal funds to purchase goods. (correct)
  • Purchasing agents are interested in building relationships, while customers focus on immediate purchases.
  • Purchasing agents buy goods directly from consumers, while customers buy goods from businesses.
  • What is the main difference between clients and customers?

  • Clients have a relationship with the supplier, while customers do not establish such relationships. (correct)
  • Clients are focused on immediate purchases, while customers aim to cultivate relationships.
  • Clients are dissociated from business operations, while customers are integrated into operations.
  • Clients buy goods and services, while customers hire professionals for services.
  • How does the seller's approach differ between customers and clients?

    <p>The seller focuses on immediate sales with clients but cultivates relationships with customers.</p> Signup and view all the answers

    Why do businesses frequently study their customers' profiles?

    <p>To fine-tune their marketing approaches and attract more customers.</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Browser