Customer Lifetime Value and Segmentation Quiz

What does Customer Lifetime Value measure?

How can companies use CLV for customer segmentation?

What should a company do if the cost of acquiring customers (CAC) is higher than the Customer Lifetime Value (CLV)?

Which of the following is an example of an indirect cost?

What is the contribution to margin if the sales price is $2.00 per pack of Oreos and the direct cost is $0.40 per pack?

How many packs of Oreos need to be sold to break even if the indirect costs are $16,000 and the contribution to margin is $1.60?

If there is a required profit, what is the Break-Even formula for determining the Break-Even Point in Units?

What types of costs can be directly tied to the production of specific goods or services?

If a company wants to cover production costs, what financial calculation can be used?

Which business gained the highest number of new customers through their marketing investment?

Which business had the highest average purchase value per customer gained through their marketing campaign?

Which business acquired the highest number of clients through their marketing investment?

Which business had the highest average spending per customer?

Which business had the lowest average spending per customer?

Which business had the highest return on investment (ROI) based on the number of new customers gained?

Which business had the lowest return on investment (ROI) based on the number of new customers gained?