Podcast
Questions and Answers
What can be inferred about someone who visits a vegan recipe blog post?
What can be inferred about someone who visits a vegan recipe blog post?
- They are looking for nourishing recipes in general
- They are busy professionals
- They are (or want to become) vegan (correct)
- They are interested in gluten-free recipes
What is the process of advertising people based on their previous behavior known as?
What is the process of advertising people based on their previous behavior known as?
- Channel advertising
- Content targeting
- Segmented marketing
- Retargeting (correct)
Where should marketers publish content to create perfect content?
Where should marketers publish content to create perfect content?
- Only on their website or blog
- Only on social media platforms
- In the places where their customers are (correct)
- Only on YouTube and LinkedIn
What is the purpose of segmented content?
What is the purpose of segmented content?
Why do people segment themselves when consuming content?
Why do people segment themselves when consuming content?
What is the purpose of retargeting ads?
What is the purpose of retargeting ads?
What can be used to break up dense, long paragraphs in a blog post?
What can be used to break up dense, long paragraphs in a blog post?
What is the primary goal of a blog post?
What is the primary goal of a blog post?
Why is it important to include transitions between ideas in a blog post?
Why is it important to include transitions between ideas in a blog post?
What happens when readers encounter long, unbroken blocks of text in a blog post?
What happens when readers encounter long, unbroken blocks of text in a blog post?
Why should paragraphs be broken up in a blog post?
Why should paragraphs be broken up in a blog post?
What is the key to higher conversion rates from blog content?
What is the key to higher conversion rates from blog content?
What is the primary purpose of cross-linking in a blog post?
What is the primary purpose of cross-linking in a blog post?
What is the benefit of using categories in a blog post?
What is the benefit of using categories in a blog post?
What is the primary purpose of creating an email list according to the content strategy?
What is the primary purpose of creating an email list according to the content strategy?
Why should bloggers avoid using stock images and videos?
Why should bloggers avoid using stock images and videos?
What is the purpose of including a keyword or phrase in a blog post?
What is the purpose of including a keyword or phrase in a blog post?
What should be included in the main body of an email describing a new piece of content?
What should be included in the main body of an email describing a new piece of content?
What is the benefit of using clean and crisp images, videos, and audio in a blog post?
What is the benefit of using clean and crisp images, videos, and audio in a blog post?
What kind of headings can be used for email subject lines?
What kind of headings can be used for email subject lines?
How many hyperlinked calls to action should be included in an email?
How many hyperlinked calls to action should be included in an email?
Why is it important to organize blog posts into categories?
Why is it important to organize blog posts into categories?
What are search engines considered in terms of content distribution?
What are search engines considered in terms of content distribution?
Why is it essential to have a brief introduction in an email?
Why is it essential to have a brief introduction in an email?
What is the purpose of including trust icons on a sales page?
What is the purpose of including trust icons on a sales page?
What is the primary function of a lead form on a sales page?
What is the primary function of a lead form on a sales page?
What is the purpose of including product videos on a sales page?
What is the purpose of including product videos on a sales page?
Why should you limit the amount of information requested in a lead form?
Why should you limit the amount of information requested in a lead form?
What is the primary purpose of a sales page?
What is the primary purpose of a sales page?
What is the term used to describe additional products that a prospect may be interested in?
What is the term used to describe additional products that a prospect may be interested in?
