Digital Marketing and Web Strategy

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10 Questions

Which platform is increasingly becoming the primary mode of engagement for users?

Mobile

What is the goal of a website?

To provide users with information they want

What percentage of users open an app 11+ times a day?

49%

What effect does trying Drive Up via Target's mobile app have on a guest's overall spending?

30% increase

Do brands have separate customers for their website and app?

No

Which factor has accelerated the demand for mobile?

COVID-19

What is the primary mode of engagement for users?

Apps

What is the web/app platform considered to be for businesses?

The new 'Business card'

What is the effect of trying Drive Up via Target's mobile app on a guest's overall spending?

A 30% increase in overall spending

What percentage of users spend their mobile time in apps?

49%

Test your knowledge of digital marketing and web strategy in Unit 4. Learn about the changing ways people shop, the increasing importance of mobile engagement, and the impact of COVID-19 on these trends. Take the quiz to see how well you understand the evolving landscape of digital marketing.

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