Digital Marketing and Web Strategy

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Which platform is increasingly becoming the primary mode of engagement for users?

Tablet

Smart TV

Desktop

Mobile (correct)

What is the goal of a website?

To increase overall spending

To reach all users

To serve as a business card

To provide users with information they want (correct)

What percentage of users open an app 11+ times a day?

100%

75%

25%

49% (correct)

What effect does trying Drive Up via Target's mobile app have on a guest's overall spending?

30% increase Signup and view all the answers

Do brands have separate customers for their website and app?

No Signup and view all the answers

Which factor has accelerated the demand for mobile?

COVID-19 Signup and view all the answers

What is the primary mode of engagement for users?

Apps Signup and view all the answers

What is the web/app platform considered to be for businesses?

The new 'Business card' Signup and view all the answers

What is the effect of trying Drive Up via Target's mobile app on a guest's overall spending?

A 30% increase in overall spending Signup and view all the answers

What percentage of users spend their mobile time in apps?

49% Signup and view all the answers

Digital Marketing and Web Strategy

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Questions and Answers

Which platform is increasingly becoming the primary mode of engagement for users?

What is the goal of a website?

What percentage of users open an app 11+ times a day?

What effect does trying Drive Up via Target's mobile app have on a guest's overall spending?

Do brands have separate customers for their website and app?

Which factor has accelerated the demand for mobile?

What is the primary mode of engagement for users?

What is the web/app platform considered to be for businesses?

What is the effect of trying Drive Up via Target's mobile app on a guest's overall spending?

What percentage of users spend their mobile time in apps?

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