Digital Marketing and Web Strategy

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Questions and Answers

Which platform is increasingly becoming the primary mode of engagement for users?

  • Tablet
  • Smart TV
  • Desktop
  • Mobile (correct)

What is the goal of a website?

  • To increase overall spending
  • To reach all users
  • To serve as a business card
  • To provide users with information they want (correct)

What percentage of users open an app 11+ times a day?

  • 100%
  • 75%
  • 25%
  • 49% (correct)

What effect does trying Drive Up via Target's mobile app have on a guest's overall spending?

<p>30% increase (A)</p> Signup and view all the answers

Do brands have separate customers for their website and app?

<p>No (C)</p> Signup and view all the answers

Which factor has accelerated the demand for mobile?

<p>COVID-19 (C)</p> Signup and view all the answers

What is the primary mode of engagement for users?

<p>Apps (A)</p> Signup and view all the answers

What is the web/app platform considered to be for businesses?

<p>The new 'Business card' (C)</p> Signup and view all the answers

What is the effect of trying Drive Up via Target's mobile app on a guest's overall spending?

<p>A 30% increase in overall spending (C)</p> Signup and view all the answers

What percentage of users spend their mobile time in apps?

<p>49% (C)</p> Signup and view all the answers

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