10 Questions
Which platform is increasingly becoming the primary mode of engagement for users?
Mobile
What is the goal of a website?
To provide users with information they want
What percentage of users open an app 11+ times a day?
49%
What effect does trying Drive Up via Target's mobile app have on a guest's overall spending?
30% increase
Do brands have separate customers for their website and app?
No
Which factor has accelerated the demand for mobile?
COVID-19
What is the primary mode of engagement for users?
Apps
What is the web/app platform considered to be for businesses?
The new 'Business card'
What is the effect of trying Drive Up via Target's mobile app on a guest's overall spending?
A 30% increase in overall spending
What percentage of users spend their mobile time in apps?
49%
Test your knowledge of digital marketing and web strategy in Unit 4. Learn about the changing ways people shop, the increasing importance of mobile engagement, and the impact of COVID-19 on these trends. Take the quiz to see how well you understand the evolving landscape of digital marketing.
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