Understanding Communication Types

• This lesson introduces media and information literacy.

Communication

• Communication expresses information or thoughts to others.
• Types of communication involve:
  • Speech or Oral Communication
  • Written Communication
  • Gestures, Body Movements etc.
• Verbal/Oral communication is communicating through speaking.
  • Use a strong, confident speaking voice and active listening skills.
  • Avoid filler words and industry jargon.
• Written communication is exchanging written information in emails, letters, or faxes.
  • Aim for simplicity, review communications, and avoid relying on tone.
  • Maintain a file of effective writing examples.
• Nonverbal communication transfers information without spoken or written words.
  • It includes facial expressions, gestures, body posture, and position.
  • Notice the physical sensations of your emotions.
  • Intentionally use nonverbal cues and mimic effective nonverbal communications.
• Visual communication uses visual elements to convey ideas.
  • It includes typography, signs, drawing, graphic design, illustrations, industrial design, advertising, animation, and electronic resources.
  • Ask others before including visuals.
  • Consider your audience and only use visuals to add value.
  • Ensure that visuals are clear and easy to understand.

Communication Process

• Sender/Source initiates the message, which can be an individual, group, or organization.
• Encoding is the sender's creation and organization of ideas into a message.
• Message is the product of the sender's encoding consisting of information or a request.
• Channel/Medium is the pathway or means to transmit the message.
  • All electronic, digital, print and artistic tools used to transmit the information.
• Decoding is the process by which the receiver translates the message to convey meaning.
• Receiver is an individual or audience intended to receive the information.
• Feedback is the receiver's response to the message.
• Noise refers to any distraction, interference, or hindrance in the communication process.
  • Can be physical or mental.

Why Communicate

• Communication shares information, feelings, and builds relationships.
• Fosters social Interaction, helps with problem-solving, and influences others.
• Supports seeking help or advice.

How Media and Information Affect Communication

• Individuals interpret information based on their perspectives and communication styles.
• Media forms shape our understanding and communication.
• Critical analysis evaluates the accuracy and effectiveness of communication channels.

Literacy

• Literacy is the ability to read, write, understand, and solve problems.
• Someone literate can identify provided data or information and understand its meaning.
• Literacy has become essential for social and economic engagement.
• Literate people are more likely to have higher self-esteem, better health, better jobs, and higher wages.

Types of Literacy

• Reading and Writing: ability to understand and communicate through writing.
• Numerical Literacy: ability to use math skills in everyday situations.
• Health Literacy: ability to understand the healthcare system.
• Financial Literacy: knowledge to make responsible financial decisions.
• Cultural Literacy: understanding nuances in a particular society.
• Emotional/Physical Literacy:
  • Physical Literacy: development of motor skills
  • Emotional Literacy: understand feelings.
• Media Literacy
• Information Literacy
• Technology Literacy

Media and Information Literacy

• Essential competencies that enable citizens to engage with media effectively.
• Develops critical thinking and lifelong learning skills
• Media literacy is the ability to encode/decode media messages.
• Represents a response to the changing electronic environment.
• Involves questioning what you watch, see, listen to, and read.
• Media includes all electronic/digital or printed visuals used to transmit messages.

Seven Skills of Media Literacy

• Analysis: breaking down messages.
• Evaluation: judging value by comparing to standards.
• Grouping: determining different elements.
• Induction: inferring patterns.
• Deduction: using principles to explain particulars.
• Synthesis: assembling elements into a new structure.
• Abstracting: creating a brief description

Creators of Media

• Writers/Journalists translate information and ensure grammatical correctness.
• Editors ensure high standard and factual accuracy.
• Directors ensure clear audience understanding
• Performers portray characters or express thoughts through art forms.
• Visual Artists express ideas through artworks.

Characteristics of Media Practitioners

• Truthfulness: convey accurate and factual information.
• Fairness and Objectivity: disseminate information objectively based on evidence.
• Responsibility and Integrity: demonstrate professionalism.
• Empathy and Sympathy: be sensitive to the needs and feelings of others.
• Hardworking: give best effort for accurate information.

Information

• Data that has been collected, processed, and interpreted for use.
• Information Literacy: ability to define problems, find information, and use it effectively.
• Allows people to recognize the value of information and make informed decisions.

Importance of Information Literacy

• Distinguishes relevant sources of information.
• Helps organize different forms of media.
• Aids research capabilities.

Dimensions and Technological Literacy

• Need: Recognizing the need for information.
• Locate: Identifying sources of information. Evaluate: Checking authenticity, accuracy, and currency.
• Use: Applying information to solve problems ethically. Technological Literacy: ability to select and use technology responsibly.
• Ability to get, manage, apply, evaluate, create, and communicate information with tools

Technology

• Branch of study dealing with technical creations.
• Scientific or industrial processes.
• Means for social groups to provide material objects.
• Technological Literacy's importance: new discoveries may provide a cure to illnesses.
• Save time and streamline tasks.

Skills Required for Technology Literacy

• Creativity and innovation.
• Communication and collaboration.
• Research and information fluency.
• Digital citizenship.
• Technology operations and concepts.

The Three Literacies

• Media Literacy: ability to analyze and produce communication in various media.
• Information Literacy: ability to locate, evaluate, use, and communicate information.
• Technology Literacy: ability to use tools or networks to locate, evaluate, create etc.

Factors Influencing Media

• Social Media platforms such as Facebook and Instagram
• Media greatly affects communication.