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Questions and Answers
What is the primary purpose of research in business decision-making?
Accurate and relevant research guides key business decisions
What are the different criteria used to classify research methods?
General category, nature of the study, purpose of the study, and research design
What is the first step in conducting research?
Asking the right questions and choosing an appropriate method to investigate the problem
What is the role of research in identifying potential customers?
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Why is it important to determine what data is most useful for your goals?
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What is the main difference between various types of research?
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What is the primary goal of applied research?
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What type of research seeks to determine cause-and-effect relationships between variables?
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What is the main objective of fundamental research?
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What type of research involves studying a group or subgroup at one point in time?
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What is the primary focus of deductive research?
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What type of research provides foundational knowledge on a topic as a precursor to further research?
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