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Understanding Business Research

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Questions and Answers

What is the primary purpose of research in business decision-making?

Accurate and relevant research guides key business decisions

What are the different criteria used to classify research methods?

General category, nature of the study, purpose of the study, and research design

What is the first step in conducting research?

Asking the right questions and choosing an appropriate method to investigate the problem

What is the role of research in identifying potential customers?

Research helps identify potential and new customers Signup and view all the answers

Why is it important to determine what data is most useful for your goals?

To find the most effective ways to obtain it and make successful long-term decisions Signup and view all the answers

What is the main difference between various types of research?

Different methodologies are suited for certain studies based on goals, timelines, and purposes Signup and view all the answers

What is the primary goal of applied research?

To identify solutions to specific problems or find answers to particular questions. Signup and view all the answers

What type of research seeks to determine cause-and-effect relationships between variables?

Causal research Signup and view all the answers

What is the main objective of fundamental research?

To broaden understanding and expand scientific theories and explanations. Signup and view all the answers

What type of research involves studying a group or subgroup at one point in time?

Cross-sectional research Signup and view all the answers

What is the primary focus of deductive research?

Testing a hypothesis through experimentation or observation Signup and view all the answers

What type of research provides foundational knowledge on a topic as a precursor to further research?

Exploratory research Signup and view all the answers