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Questions and Answers
Undifferentiated marketing is a cost-effective way of advertising to a large audience.
True
B2B segmentation focuses more on personal factors such as demographics, psychographics, lifestyle, and preferences.
False
Understanding pain points, desires, and needs of the target audience is not essential in identifying the right value proposition.
False
Segmentation enables businesses to manage their time and money in a better way.
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A business model provides information about an organization's target market, their needs, and the role of the business's products or services in meeting those needs.
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Revenue streams, key resources, and key partnerships are not essential components of a business model.
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A combination of values always creates a more comprehensive and appealing offer for the customers.
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Continuous market research is not necessary to ensure the value proposition in the long run.
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Companies must be inflexible and resistant to change if customer requirements or the competitive landscape change.
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The decision-making factors for channel selection do not include product nature, target market, or geographical considerations.
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