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Questions and Answers
What is the primary focus in building brand equity according to the text?
What is the primary focus in building brand equity according to the text?
- Having a diverse product range
- Creating visually appealing logos
- Focusing on marketing campaigns
- Delivering on brand promises consistently (correct)
Why does the speaker emphasize the importance of customer service in marketing?
Why does the speaker emphasize the importance of customer service in marketing?
- To reduce costs for the business
- To enhance the visual identities of brands
- To increase the number of touchpoints
- As an opportunity to build brand equity (correct)
What analogy does the text use to illustrate the importance of positive customer experiences?
What analogy does the text use to illustrate the importance of positive customer experiences?
- A leaky bucket (correct)
- A revolving door
- A long tunnel
- A mosaic puzzle
What is the first step recommended to create brand equity for a business?
What is the first step recommended to create brand equity for a business?
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Why is consistent delivery on brand promises crucial for building brand equity?
Why is consistent delivery on brand promises crucial for building brand equity?
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What role does a brand house play in shaping a brand's identity?
What role does a brand house play in shaping a brand's identity?
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