Understanding Brands and Branding
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Questions and Answers

What is the primary focus in building brand equity according to the text?

  • Having a diverse product range
  • Creating visually appealing logos
  • Focusing on marketing campaigns
  • Delivering on brand promises consistently (correct)
  • Why does the speaker emphasize the importance of customer service in marketing?

  • To reduce costs for the business
  • To enhance the visual identities of brands
  • To increase the number of touchpoints
  • As an opportunity to build brand equity (correct)
  • What analogy does the text use to illustrate the importance of positive customer experiences?

  • A leaky bucket (correct)
  • A revolving door
  • A long tunnel
  • A mosaic puzzle
  • What is the first step recommended to create brand equity for a business?

    <p>Setting and finalizing the visual look and feel</p> Signup and view all the answers

    Why is consistent delivery on brand promises crucial for building brand equity?

    <p>To build credibility and trust with consumers</p> Signup and view all the answers

    What role does a brand house play in shaping a brand's identity?

    <p>Stating the brand's vision, mission, and values</p> Signup and view all the answers

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