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Niche vs Flexible Brands in Branding
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Niche vs Flexible Brands in Branding

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Questions and Answers

What advantage does Virgin Atlantic have over other airlines during the pandemic?

  • Exclusivity in the airline market
  • More advanced technology on their airplanes
  • Part of the Virgin Group with diverse revenue streams (correct)
  • A stronger brand identity than competitors

    • Why does the text mention the importance of having resources and capabilities in a flexible business model?

  • To highlight the risk of diluting focus (correct)
  • To promote outsourcing as a strategy
  • To discourage entering new markets
  • To emphasize the need for advanced technology

    • What differentiates Apple's approach from Virgin's flexible business model?

  • Extensive brand identity
  • Adapting and expanding product services (correct)
  • Constantly moving into new markets
  • Distinct businesses inside a business

    • In what way has Amazon adapted over time?

    <p>By expanding its offerings to meet changing needs</p> Signup and view all the answers

    Why is it important for a new brand to consider its unique value proposition?

    <p>To understand the target audience</p> Signup and view all the answers

    What does a flexible business model allow companies like Apple to do?

    <p>Adapt and expand their product offerings</p> Signup and view all the answers

    Why is it mentioned that a new brand's approach should align with its long-term business goals?

    <p>To ensure future success and growth</p> Signup and view all the answers

    How does the text suggest companies can maintain brand equity while expanding their segment?

    <p>By widening their segment but retaining brand equity</p> Signup and view all the answers

    What should companies consider when deciding between a niche or flexible approach?

    <p>'Unique value proposition' and 'risk tolerance'</p> Signup and view all the answers

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