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Questions and Answers
What advantage does Virgin Atlantic have over other airlines during the pandemic?
What advantage does Virgin Atlantic have over other airlines during the pandemic?
- Exclusivity in the airline market
- More advanced technology on their airplanes
- Part of the Virgin Group with diverse revenue streams (correct)
- A stronger brand identity than competitors
Why does the text mention the importance of having resources and capabilities in a flexible business model?
Why does the text mention the importance of having resources and capabilities in a flexible business model?
- To highlight the risk of diluting focus (correct)
- To promote outsourcing as a strategy
- To discourage entering new markets
- To emphasize the need for advanced technology
What differentiates Apple's approach from Virgin's flexible business model?
What differentiates Apple's approach from Virgin's flexible business model?
- Extensive brand identity
- Adapting and expanding product services (correct)
- Constantly moving into new markets
- Distinct businesses inside a business
In what way has Amazon adapted over time?
In what way has Amazon adapted over time?
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Why is it important for a new brand to consider its unique value proposition?
Why is it important for a new brand to consider its unique value proposition?
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What does a flexible business model allow companies like Apple to do?
What does a flexible business model allow companies like Apple to do?
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Why is it mentioned that a new brand's approach should align with its long-term business goals?
Why is it mentioned that a new brand's approach should align with its long-term business goals?
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How does the text suggest companies can maintain brand equity while expanding their segment?
How does the text suggest companies can maintain brand equity while expanding their segment?
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What should companies consider when deciding between a niche or flexible approach?
What should companies consider when deciding between a niche or flexible approach?
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