Uncover Your Distinct Personality Traits
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Questions and Answers

Which of the following is true about personality?

  • Personality is not affected by different circumstances or people
  • Personality does not influence our responses to our environment
  • Personality is the same for every individual
  • Personality can be defined as the qualities and traits that define the character of a specific person (correct)
  • Why is using trait theory in marketing problematic?

  • There are no valid or reliable scales to measure personality (correct)
  • Researchers always agree on which traits to measure
  • Conditions of testing do not vary
  • The context or conditions of a behavior are not important
  • What is brand equity?

  • The extent to which a consumer holds a strong and negative association with the brand
  • The creation and communication of a distinctive brand personality
  • The value derived from perception of the brand name of a particular product or service (correct)
  • The value derived from perception of the product or service itself
  • According to Ernst Dichter, what was the motivation behind product use in motivational research?

    <p>Unconscious forces</p> Signup and view all the answers

    What did Ernst Dichter claim about women's smoking habits?

    <p>Women smoke more when they view erect cigarettes</p> Signup and view all the answers

    According to Carl Jung, what is the collective unconscious?

    <p>The part of the mind that stores ancestral memories</p> Signup and view all the answers

    What are archetypes, according to Carl Jung?

    <p>Innate, universal prototypes for ideas</p> Signup and view all the answers

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