Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
Which of the following is true about personality?
Which of the following is true about personality?
- Personality is not affected by different circumstances or people
- Personality does not influence our responses to our environment
- Personality is the same for every individual
- Personality can be defined as the qualities and traits that define the character of a specific person (correct)
Why is using trait theory in marketing problematic?
Why is using trait theory in marketing problematic?
- There are no valid or reliable scales to measure personality (correct)
- Researchers always agree on which traits to measure
- Conditions of testing do not vary
- The context or conditions of a behavior are not important
What is brand equity?
What is brand equity?
- The extent to which a consumer holds a strong and negative association with the brand
- The creation and communication of a distinctive brand personality
- The value derived from perception of the brand name of a particular product or service (correct)
- The value derived from perception of the product or service itself
According to Ernst Dichter, what was the motivation behind product use in motivational research?
According to Ernst Dichter, what was the motivation behind product use in motivational research?
Signup and view all the answers
What did Ernst Dichter claim about women's smoking habits?
What did Ernst Dichter claim about women's smoking habits?
Signup and view all the answers
According to Carl Jung, what is the collective unconscious?
According to Carl Jung, what is the collective unconscious?
Signup and view all the answers
What are archetypes, according to Carl Jung?
What are archetypes, according to Carl Jung?
Signup and view all the answers
