Uncover Your Distinct Personality Traits
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Uncover Your Distinct Personality Traits

Discover Your Unique Personality Traits with This Engaging Quiz!

Created by
@UnmatchedLight

Questions and Answers

Which of the following is true about personality?

Personality can be defined as the qualities and traits that define the character of a specific person

Why is using trait theory in marketing problematic?

There are no valid or reliable scales to measure personality

What is brand equity?

The value derived from perception of the brand name of a particular product or service

According to Ernst Dichter, what was the motivation behind product use in motivational research?

<p>Unconscious forces</p> Signup and view all the answers

What did Ernst Dichter claim about women's smoking habits?

<p>Women smoke more when they view erect cigarettes</p> Signup and view all the answers

According to Carl Jung, what is the collective unconscious?

<p>The part of the mind that stores ancestral memories</p> Signup and view all the answers

What are archetypes, according to Carl Jung?

<p>Innate, universal prototypes for ideas</p> Signup and view all the answers

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