Uncover the Power of Consumer Behaviour

Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. It also includes how the consumer's emotions, attitudes, and preferences affect buying behaviour.

Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing.

Consumer behaviour draws elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics).

<p>The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals).</p> Signup and view all the answers

<p>Consumer behaviour seeks to understand people's wants and consumption patterns.</p> Signup and view all the answers