Uncover the Power of Consumer Behavior
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Questions and Answers

Which of the following disciplines is NOT blended into the interdisciplinary field of consumer behaviour?

  • Sociology
  • Economics
  • Biology (correct)
  • Psychology
  • What does consumer behaviour formally investigate in individuals?

  • Physics
  • Demographics (correct)
  • Geography
  • History
  • When did consumer behaviour emerge as a distinct sub-discipline of marketing?

  • 1930s
  • 1920s
  • 1950s
  • 1940s (correct)
  • What are the activities associated with consumer behaviour?

    <p>Purchase, use, and disposal of goods and services</p> Signup and view all the answers

    What does consumer behaviour investigate in relation to consumption patterns?

    <p>All of the above</p> Signup and view all the answers

    Which of the following disciplines is NOT blended into the interdisciplinary field of consumer behaviour?

    <p>History</p> Signup and view all the answers

    What does consumer behaviour investigate in relation to buying behaviour?

    <p>All of the above</p> Signup and view all the answers

    Which of the following is NOT a behavioural variable investigated in consumer behaviour?

    <p>Product price</p> Signup and view all the answers

    When did consumer behaviour become an interdisciplinary social science?

    <p>1960s</p> Signup and view all the answers

    What are some of the individual qualities investigated in consumer behaviour?

    <p>All of the above</p> Signup and view all the answers

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