Podcast Beta
Questions and Answers
Which of the following disciplines is NOT blended into the interdisciplinary field of consumer behaviour?
What does consumer behaviour formally investigate in individuals?
When did consumer behaviour emerge as a distinct sub-discipline of marketing?
What are the activities associated with consumer behaviour?
Signup and view all the answers
What does consumer behaviour investigate in relation to consumption patterns?
Signup and view all the answers
Which of the following disciplines is NOT blended into the interdisciplinary field of consumer behaviour?
Signup and view all the answers
What does consumer behaviour investigate in relation to buying behaviour?
Signup and view all the answers
Which of the following is NOT a behavioural variable investigated in consumer behaviour?
Signup and view all the answers
When did consumer behaviour become an interdisciplinary social science?
Signup and view all the answers
What are some of the individual qualities investigated in consumer behaviour?
Signup and view all the answers
