Podcast
Questions and Answers
Which of the following disciplines is NOT blended into the interdisciplinary field of consumer behaviour?
Which of the following disciplines is NOT blended into the interdisciplinary field of consumer behaviour?
- Sociology
- Economics
- Biology (correct)
- Psychology
What does consumer behaviour formally investigate in individuals?
What does consumer behaviour formally investigate in individuals?
- Physics
- Demographics (correct)
- Geography
- History
When did consumer behaviour emerge as a distinct sub-discipline of marketing?
When did consumer behaviour emerge as a distinct sub-discipline of marketing?
- 1930s
- 1920s
- 1950s
- 1940s (correct)
What are the activities associated with consumer behaviour?
What are the activities associated with consumer behaviour?
What does consumer behaviour investigate in relation to consumption patterns?
What does consumer behaviour investigate in relation to consumption patterns?
Which of the following disciplines is NOT blended into the interdisciplinary field of consumer behaviour?
Which of the following disciplines is NOT blended into the interdisciplinary field of consumer behaviour?
What does consumer behaviour investigate in relation to buying behaviour?
What does consumer behaviour investigate in relation to buying behaviour?
Which of the following is NOT a behavioural variable investigated in consumer behaviour?
Which of the following is NOT a behavioural variable investigated in consumer behaviour?
When did consumer behaviour become an interdisciplinary social science?
When did consumer behaviour become an interdisciplinary social science?
What are some of the individual qualities investigated in consumer behaviour?
What are some of the individual qualities investigated in consumer behaviour?
