5 Questions
What effect is described where people feel emotionally attached to a product because they built it themselves?
The I designed it myself effect
In the context of customization options, what is the difference in customization preferences between consumers in the West and those in Eastern countries?
Consumers in the West prefer a more holistic view, while Eastern consumers prefer detailed customization.
What was the outcome when students who had developed their own pens were given an assignment compared to those who used a normal pen?
They spent less time on the assignment and used less words.
Which heuristic refers to people's tendency to rely on immediate examples that come to mind when making decisions?
Availability heuristic
What kind of customization option do brands often use where customers can choose specific features like colors and interiors?
Selective customization
Explore the concept of uncertainty and irrationality in decision making, where outcomes are not always known. Learn about how people select options based on the highest utility and the different heuristics used, such as the availability heuristic. Gain insights into biases associated with decision-making processes.
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