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Questions and Answers
What effect is described where people feel emotionally attached to a product because they built it themselves?
What effect is described where people feel emotionally attached to a product because they built it themselves?
- The representativeness heuristic
- The availability heuristic
- The I designed it myself effect (correct)
- The anchor and adjustment heuristic
In the context of customization options, what is the difference in customization preferences between consumers in the West and those in Eastern countries?
In the context of customization options, what is the difference in customization preferences between consumers in the West and those in Eastern countries?
- Consumers in the West prefer a more holistic view, while Eastern consumers prefer detailed customization. (correct)
- Consumers in the West prefer by-alternative customization, while Eastern consumers prefer by-attribute customization.
- Consumers in the West prefer context-based customization, while Eastern consumers prefer alternative-based customization.
- Consumers in the West prefer to choose between models, while Eastern consumers prefer to choose colors and interiors.
What was the outcome when students who had developed their own pens were given an assignment compared to those who used a normal pen?
What was the outcome when students who had developed their own pens were given an assignment compared to those who used a normal pen?
- They spent less time on the assignment and used less words. (correct)
- They performed equally well on the assignment as those with a normal pen.
- They spent less time but used more words on the assignment.
- They spent more time on the assignment and used more words.
Which heuristic refers to people's tendency to rely on immediate examples that come to mind when making decisions?
Which heuristic refers to people's tendency to rely on immediate examples that come to mind when making decisions?
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What kind of customization option do brands often use where customers can choose specific features like colors and interiors?
What kind of customization option do brands often use where customers can choose specific features like colors and interiors?
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