Questions and Answers
What is a common association of objective measures in UX metrics?
What is an example of a UX metric in the software engineering world?
What type of UX metrics are typically taken while the participant is doing a benchmark task?
What is an example of a subjective UX metric?
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What does a UX metric describe?
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What is an example of a numeric outcome in a UX metric?
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What is the primary output of a visual designer after ideation, sketching, and conceptual design?
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What is an asset in visual design?
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What is the purpose of wireframes in interaction design?
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What is the relationship between wireframes and design scenarios?
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What is the primary role of a visual designer in creating visual comps?
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What is the purpose of measuring UX metrics?
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What is the relationship between ideation, sketching, and wireframes?
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What is the result of combining ideation, sketching, and task interaction models?
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What is the primary purpose of UX goals in interaction design?
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What is represented in a wireframe?
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What is the relationship between UX goals and business goals?
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What is the purpose of a UX target table?
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What is a UX measure?
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What type of data is used to base UX targets?
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What is the purpose of a measuring instrument in UX design?
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What is the relationship between a UX measure and a measuring instrument?
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Study Notes
Design Production
- In detailed design, visual designers produce visual "comps" which are pixel-perfect mockups of the graphical "skin" including objects, colors, sizes, shapes, fonts, spacing, and location, plus visual "assets" for user interface elements.
- A visual comp is a detailed graphical representation of the user interface elements.
Visual Design and Visual Comps
- An asset is a visual element along with its defining characteristics as expressed in style definitions such as cascading style sheets for a Website.
- Visual designers ensure consistency with company branding, style guides, and best practices in visual design.
Wireframes
- Wireframes represent designs for screen layout and navigational flow, and are a natural extension of sketching and ideation.
- They are used for documenting, communicating, and prototyping interaction designs, and are a popular tool in industry practice.
- Wireframes comprise lines and outlines (hence the name "wire frame") of boxes and other shapes to represent emerging interaction designs.
UX Goals
- UX goals are high-level objectives for an interaction design, stated in terms of anticipated user experience.
- They are driven by business goals and reflect real use of a product, identifying what is important to an organization, its customers, and its users.
UX Targets
- UX targets are based on quantitative data, including both objective data (e.g. user performance) and subjective data (e.g. user opinion and satisfaction).
UX Measures
- A UX measure is a general user experience characteristic to be measured with respect to usage of an interaction design.
- The choice of UX measure implies which types of measuring instruments and UX metrics are appropriate.
Measuring Instruments
- A measuring instrument is a description of the method for providing values for a particular UX measure.
- It is how data are generated; it is the vehicle through which values are measured for the UX measure.
UX Metrics
- A UX metric describes the kind of value to be obtained for a UX measure, stating what is being measured.
- There can be more than one metric for a given measure, and UX metrics can be objective, performance-oriented, or subjective, based on a rating or score computed from questionnaire results.
- Typical objective UX metrics include time to complete a task and number of errors made by the user.
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Description
This quiz covers the fundamental principles of User Interface and User Experience design, including design production, UX goals, and metrics. It is designed for students of Computer Science and Engineering.