Podcast
Questions and Answers
Which type of survey is considered a one-time snapshot of a population?
Which type of survey is considered a one-time snapshot of a population?
- Cross-sectional survey (correct)
- Self-administered mail survey
- Computer-assisted telephone interview
- Longitudinal survey
Which type of survey is typically more time and resource-consuming?
Which type of survey is typically more time and resource-consuming?
- Mail-intercept interview
- Central-location telephone interview
- Cross-sectional survey
- Longitudinal survey (correct)
Which of these is considered a type of systematic error in survey research?
Which of these is considered a type of systematic error in survey research?
- Random error
- Sample design error
- Measurement instrument bias
- All of the above (correct)
Which type of survey is considered to have the highest potential for lack of validation?
Which type of survey is considered to have the highest potential for lack of validation?
Which survey method is considered to have the highest speed and lowest cost?
Which survey method is considered to have the highest speed and lowest cost?
Which factor is important in determining the survey method to use?
Which factor is important in determining the survey method to use?
Which type of survey is used to identify market trends over time?
Which type of survey is used to identify market trends over time?
Which type of error in survey research is caused by factors such as frame error, population specification error, and selection error?
Which type of error in survey research is caused by factors such as frame error, population specification error, and selection error?
What type of survey is easier and quicker to perform as it uses the same survey with different sample each time?
What type of survey is easier and quicker to perform as it uses the same survey with different sample each time?
Which survey type involves following the same group over multiple points in time to identify market trends?
Which survey type involves following the same group over multiple points in time to identify market trends?
What type of error in survey research is related to factors like interviewer error, processing error, and non-response bias?
What type of error in survey research is related to factors like interviewer error, processing error, and non-response bias?
Which survey method offers abilities like personalization and analytics but may suffer from repeat user validation issues?
Which survey method offers abilities like personalization and analytics but may suffer from repeat user validation issues?
In survey research, which error is caused due to factors like frame error, selection error, and measurement instrument bias?
In survey research, which error is caused due to factors like frame error, selection error, and measurement instrument bias?
Which type of survey allows for tracking panels and groups to study market trends over time but is resource-intensive?
Which type of survey allows for tracking panels and groups to study market trends over time but is resource-intensive?
What factor influences the choice of survey method based on respondent reactions, desired questionnaire length, and incidence rates?
What factor influences the choice of survey method based on respondent reactions, desired questionnaire length, and incidence rates?
Which type of survey provides benefits in terms of cost, speed, and management capabilities but may have engagement issues and a risk of repeat users?
Which type of survey provides benefits in terms of cost, speed, and management capabilities but may have engagement issues and a risk of repeat users?
What type of survey involves using the same survey with different sample each time and is easier and quicker to perform?
What type of survey involves using the same survey with different sample each time and is easier and quicker to perform?
Which error in survey research is related to factors like surrogate information error, interviewer error, and processing error?
Which error in survey research is related to factors like surrogate information error, interviewer error, and processing error?
What survey method offers abilities like personalization, analytics, but has potential issues with repeat users and engagement?
What survey method offers abilities like personalization, analytics, but has potential issues with repeat users and engagement?
Which factor plays an important role in determining the survey method to use based on respondent reactions, desired questionnaire length, and incidence rates?
Which factor plays an important role in determining the survey method to use based on respondent reactions, desired questionnaire length, and incidence rates?
Which type of survey involves following the same sample over multiple points in time to identify market trends?
Which type of survey involves following the same sample over multiple points in time to identify market trends?
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Study Notes
Types of Surveys
- Door-to-Door Interviews: in-person interviews
- Executive Interviews: interviews with high-level officials or executives
- Mail-Intercept Interviews: combines mail surveys with in-person interviews
- Telephone Interviews: interviews conducted over the phone
- Cell Phone Interviews: interviews conducted via cell phone
- Central-Location Telephone Interviews: interviews conducted at a central location
- Computer-Assisted Telephone Interviews: uses software to aid interview process
- Self-Administered Mail Surveys: respondents complete surveys on their own
- Online Surveys: surveys conducted online
- Pros: cost-effective, fast, manageable, and offers personalization and analytics
- Cons: potential lack of validation, sample frame/control issues, and tone/engagement concerns
Survey Categories
- Cross-Sectional Surveys: one-time snapshots of a population
- Uses same survey and different sample
- Easier and quicker to perform
- Longitudinal Surveys: identifies market trends
- Uses same survey and same sample over time
- Uses tracking panels and groups, but is time and resource consuming
Determinants of Survey Method
- Sampling precision
- Budget
- Requirements for respondent reactions
- Quality of data desired/required
- Desired questionnaire length
- Incidence rates (measure of frequency)
- Questionnaire structure
- Time available to complete the survey
Errors in Survey Research
- Random Error: unpredictable errors
- Systematic Error: errors due to methodological issues
- Sample design error
- Frame error
- Population specification error
- Selection error
- Measurement error
- Surrogate information error
- Interviewer error
- Measurement instrument bias
- Processing error
- Non-response bias
- Response bias
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