Questions and Answers
Which type of survey is considered a one-time snapshot of a population?
Cross-sectional survey
Which type of survey is typically more time and resource-consuming?
Longitudinal survey
Which of these is considered a type of systematic error in survey research?
All of the above
Which type of survey is considered to have the highest potential for lack of validation?
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Which survey method is considered to have the highest speed and lowest cost?
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Which factor is important in determining the survey method to use?
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Which type of survey is used to identify market trends over time?
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Which type of error in survey research is caused by factors such as frame error, population specification error, and selection error?
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What type of survey is easier and quicker to perform as it uses the same survey with different sample each time?
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Which survey type involves following the same group over multiple points in time to identify market trends?
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What type of error in survey research is related to factors like interviewer error, processing error, and non-response bias?
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Which survey method offers abilities like personalization and analytics but may suffer from repeat user validation issues?
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In survey research, which error is caused due to factors like frame error, selection error, and measurement instrument bias?
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Which type of survey allows for tracking panels and groups to study market trends over time but is resource-intensive?
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What factor influences the choice of survey method based on respondent reactions, desired questionnaire length, and incidence rates?
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Which type of survey provides benefits in terms of cost, speed, and management capabilities but may have engagement issues and a risk of repeat users?
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What type of survey involves using the same survey with different sample each time and is easier and quicker to perform?
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Which error in survey research is related to factors like surrogate information error, interviewer error, and processing error?
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What survey method offers abilities like personalization, analytics, but has potential issues with repeat users and engagement?
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Which factor plays an important role in determining the survey method to use based on respondent reactions, desired questionnaire length, and incidence rates?
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Which type of survey involves following the same sample over multiple points in time to identify market trends?
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Study Notes
Types of Surveys
- Door-to-Door Interviews: in-person interviews
- Executive Interviews: interviews with high-level officials or executives
- Mail-Intercept Interviews: combines mail surveys with in-person interviews
- Telephone Interviews: interviews conducted over the phone
- Cell Phone Interviews: interviews conducted via cell phone
- Central-Location Telephone Interviews: interviews conducted at a central location
- Computer-Assisted Telephone Interviews: uses software to aid interview process
- Self-Administered Mail Surveys: respondents complete surveys on their own
- Online Surveys: surveys conducted online
- Pros: cost-effective, fast, manageable, and offers personalization and analytics
- Cons: potential lack of validation, sample frame/control issues, and tone/engagement concerns
Survey Categories
- Cross-Sectional Surveys: one-time snapshots of a population
- Uses same survey and different sample
- Easier and quicker to perform
- Longitudinal Surveys: identifies market trends
- Uses same survey and same sample over time
- Uses tracking panels and groups, but is time and resource consuming
Determinants of Survey Method
- Sampling precision
- Budget
- Requirements for respondent reactions
- Quality of data desired/required
- Desired questionnaire length
- Incidence rates (measure of frequency)
- Questionnaire structure
- Time available to complete the survey
Errors in Survey Research
- Random Error: unpredictable errors
- Systematic Error: errors due to methodological issues
- Sample design error
- Frame error
- Population specification error
- Selection error
- Measurement error
- Surrogate information error
- Interviewer error
- Measurement instrument bias
- Processing error
- Non-response bias
- Response bias
