Types of Strategies in Business

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Questions and Answers

What is the core business of 1mg?

  • Online clothing retail
  • Online medicine supplies, lab services, and medical consultations (correct)
  • Online food ordering
  • Online electronics sales

What played a key role in driving 1mg's success?

  • Billboard promotion
  • Radio advertising
  • Forging relationships with distributors and chemists (correct)
  • Physical store expansion

What sets Zomato apart in the market?

  • Digital technology platform (correct)
  • Online fashion retail
  • Discounted Pricing
  • Online grocery delivery

Which type of customers does Zomato primarily cater to?

<p>Individuals and families (A)</p> Signup and view all the answers

What drove Zomato's success according to the text?

<p>Development of a pan-India delivery force and hotel/restaurant relationships (C)</p> Signup and view all the answers

What is the current status of Zomato?

<p>Public Limited Company (A)</p> Signup and view all the answers

What distinguishes 1mg from Zomato in terms of their primary offerings?

<p>1mg provides medical consultations, while Zomato focuses on online food ordering (D)</p> Signup and view all the answers

Business development by companies was discussed in relation to which lecture or content?

<p><em>Structured template for understanding business development journey</em> (C)</p> Signup and view all the answers

Which type of customers does GRT primarily target?

<p>Individuals and families across segments (B)</p> Signup and view all the answers

What is one of the core marketing strategies employed by Groz in expanding its hand tools business?

<p>Intensive marketing in focused markets (C)</p> Signup and view all the answers

How did Hatsun establish its core business and brand?

<p>By adopting scientific and responsible processes in milk collection (C)</p> Signup and view all the answers

In what year did Groz start evolving into a major manufacturer of diversified hand tools?

<p>1976 (D)</p> Signup and view all the answers

What is a key factor that contributed to Hatsun's rapid growth as a dairy products company?

<p>Leveraging technology and transparency (D)</p> Signup and view all the answers

Which company demonstrated a seamless transition from small format stores to large format stores?

<p>GRT (A)</p> Signup and view all the answers

What distinguished Hatsun's approach to milk collection, processing, and distribution?

<p>Scientific and responsible processes (B)</p> Signup and view all the answers

What marketing strategy did GRT employ to attract individuals and families across different segments?

<p>'One stop shop' convenience offering (D)</p> Signup and view all the answers

'Exchange and savings schemes' are associated with which company's transition to large format stores?

<p>GRT (C)</p> Signup and view all the answers

How did GRT expand its customer base in Metros and Tier 1 cities?

<p>By catering to individuals and families across different segments (A)</p> Signup and view all the answers

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