Types of Strategies in Business
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Questions and Answers

What is the core business of 1mg?

  • Online clothing retail
  • Online medicine supplies, lab services, and medical consultations (correct)
  • Online food ordering
  • Online electronics sales
  • What played a key role in driving 1mg's success?

  • Billboard promotion
  • Radio advertising
  • Forging relationships with distributors and chemists (correct)
  • Physical store expansion
  • What sets Zomato apart in the market?

  • Digital technology platform (correct)
  • Online fashion retail
  • Discounted Pricing
  • Online grocery delivery
  • Which type of customers does Zomato primarily cater to?

    <p>Individuals and families</p> Signup and view all the answers

    What drove Zomato's success according to the text?

    <p>Development of a pan-India delivery force and hotel/restaurant relationships</p> Signup and view all the answers

    What is the current status of Zomato?

    <p>Public Limited Company</p> Signup and view all the answers

    What distinguishes 1mg from Zomato in terms of their primary offerings?

    <p>1mg provides medical consultations, while Zomato focuses on online food ordering</p> Signup and view all the answers

    Business development by companies was discussed in relation to which lecture or content?

    <p><em>Structured template for understanding business development journey</em></p> Signup and view all the answers

    Which type of customers does GRT primarily target?

    <p>Individuals and families across segments</p> Signup and view all the answers

    What is one of the core marketing strategies employed by Groz in expanding its hand tools business?

    <p>Intensive marketing in focused markets</p> Signup and view all the answers

    How did Hatsun establish its core business and brand?

    <p>By adopting scientific and responsible processes in milk collection</p> Signup and view all the answers

    In what year did Groz start evolving into a major manufacturer of diversified hand tools?

    <p>1976</p> Signup and view all the answers

    What is a key factor that contributed to Hatsun's rapid growth as a dairy products company?

    <p>Leveraging technology and transparency</p> Signup and view all the answers

    Which company demonstrated a seamless transition from small format stores to large format stores?

    <p>GRT</p> Signup and view all the answers

    What distinguished Hatsun's approach to milk collection, processing, and distribution?

    <p>Scientific and responsible processes</p> Signup and view all the answers

    What marketing strategy did GRT employ to attract individuals and families across different segments?

    <p>'One stop shop' convenience offering</p> Signup and view all the answers

    'Exchange and savings schemes' are associated with which company's transition to large format stores?

    <p>GRT</p> Signup and view all the answers

    How did GRT expand its customer base in Metros and Tier 1 cities?

    <p>By catering to individuals and families across different segments</p> Signup and view all the answers

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