Types of Products in Marketing

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Questions and Answers

What type of goods are purchased without any planning or search efforts, often as a result of the shopping trip?

  • Consumer goods
  • Industrial goods
  • Emergency goods (correct)
  • Durability goods

Which type of products are located where they can be easily noticed to trigger impulse purchases?

  • Impulse goods (correct)
  • Nonstandardized products
  • Homogeneous shopping products
  • Emergency goods

In the context of shopping products, what distinguishes homogeneous products from heterogeneous products?

  • Availability in tourist destinations
  • Price wars among manufacturers (correct)
  • Focus on quality over price
  • Consumer awareness

When a consumer buys toothbrushes or shaving blades at a tourist destination, it is an example of purchasing:

<p>Emergency goods (A)</p> Signup and view all the answers

Which type of shopping product emphasizes quality, price, style, and suitability during the selection process?

<p>Heterogeneous shopping products (A)</p> Signup and view all the answers

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