5 Questions
What type of goods are purchased without any planning or search efforts, often as a result of the shopping trip?
Emergency goods
Which type of products are located where they can be easily noticed to trigger impulse purchases?
Impulse goods
In the context of shopping products, what distinguishes homogeneous products from heterogeneous products?
Price wars among manufacturers
When a consumer buys toothbrushes or shaving blades at a tourist destination, it is an example of purchasing:
Emergency goods
Which type of shopping product emphasizes quality, price, style, and suitability during the selection process?
Heterogeneous shopping products
Learn about durable goods and non-durable goods in marketing, and understand the differences between them. Discover how strategies like personal selling, after sales service, guarantee, and warranty programs apply to these product types.
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