Types of Media Quiz

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Questions and Answers

What is media convergence?

  • The evolution of new media formats.
  • The increasing use of social media platforms.
  • The merging of different media sources. (correct)
  • The use of multiple media sources to deliver content.

Which of the following is NOT a characteristic of media convergence?

  • The creation of new media experiences.
  • The isolation of media formats. (correct)
  • The integration of different technologies.
  • The use of multiple devices to access information.

Which of the following is an example of media convergence?

  • Using a smartphone to take photos, make calls, and browse the internet. (correct)
  • Listening to a radio program in a car.
  • Reading a book in a library.
  • Watching a movie on a DVD player.

What is the primary function of a library?

<p>To preserve and provide access to information. (A)</p> Signup and view all the answers

Which type of library serves colleges and universities?

<p>Academic Library (C)</p> Signup and view all the answers

What is the main purpose of the internet?

<p>To access information. (C)</p> Signup and view all the answers

Which of the following is NOT a factor to consider when evaluating information on the internet?

<p>Formatting and Design (D)</p> Signup and view all the answers

What is the difference between public libraries and academic libraries?

<p>Public libraries are open to everyone, while academic libraries are reserved for students and faculty. (C)</p> Signup and view all the answers

Which of the following is NOT an example of an information source?

<p>Social Media Platform (B)</p> Signup and view all the answers

What is the significance of evaluating information found on the internet?

<p>To determine if the information is truthful and reliable. (B)</p> Signup and view all the answers

Which of the following is the most accurate definition of Indigenous Knowledge?

<p>Knowledge that is unique to a specific culture or society, often not written down. (C)</p> Signup and view all the answers

What is the primary function of 'Indigenous Communication'?

<p>To preserve, transmit, and adapt cultural knowledge. (A)</p> Signup and view all the answers

Which of the following is NOT a characteristic of reliable information?

<p>Bias (D)</p> Signup and view all the answers

What does it mean for a source to have 'Authority' in the context of information reliability?

<p>The source is widely known and respected in the field. (B)</p> Signup and view all the answers

Which of the following factors contributes to the 'Timeliness' of information?

<p>The date of publication or the last update. (B)</p> Signup and view all the answers

What is broadcast media?

<p>Media that is transmitted electronically, such as television and radio programs. (C)</p> Signup and view all the answers

Which of these is NOT an example of print media?

<p>Podcast (A)</p> Signup and view all the answers

What is the main feature of digital media?

<p>It can be accessed through various digital platforms, like the internet. (B)</p> Signup and view all the answers

Which of these is NOT a feature of the internet as part of digital media?

<p>Television (A)</p> Signup and view all the answers

What is the main difference between AM and FM radio?

<p>AM radio uses amplitude modulation, while FM radio uses frequency modulation. (B)</p> Signup and view all the answers

What is the primary function of a newsletter?

<p>To offer specialized information and content to a targeted audience. (A)</p> Signup and view all the answers

What is the difference between a pamphlet and a brochure?

<p>A pamphlet is shorter and less detailed than a brochure. (D)</p> Signup and view all the answers

Flashcards

Print Media

Physical publications like books, newspapers, and magazines.

Broadcast Media

Media that airs audio and video content via TV and radio.

Types of Print Media

Includes books, newspapers, magazines, journals, and newsletters.

Radio

A broadcast medium using audio; first invented by Marconi.

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Television

Media that transmits moving images and sounds.

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Digital Media

Media that is stored and accessed electronically, like the internet.

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E-book

Electronic version of a printed book, read on a device.

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Media Convergence

The joining of two or more media sources to create new forms of content.

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Examples of Media Convergence

Smartphones combine a camera, telephone, and web browser, merging functionalities.

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Library

A place where literary, musical, artistic, or reference materials are collected and kept for use.

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Types of Libraries

Includes academic, school, public, and special libraries providing varied resources.

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Academic Library

A library that serves colleges and universities with specialized resources for students.

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Public Library

A library that serves the general public in cities and towns, accessible to everyone.

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Special Library

A library located in specific environments like hospitals or museums for specialized information.

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Internet

A global network of interconnected computers providing various information and communication services.

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Evaluating Internet Information

Assessing online info involves checking authorship, publishing body, accuracy, and verifiability.

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Sources of Information

Includes libraries, indigenous knowledge, and the internet as key information resources.

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Reliability

Trustworthiness of the source; can be verified and evaluated.

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Accuracy

Closeness of the report to the actual data.

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Value

It aids the user in making or improving decisions.

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Authority

Sources with an established expert knowledge on the subject matter.

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Timeliness

Information may vary based on the time it was produced or acquired.

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Study Notes

Types of Media

  • Media encompasses various forms of communication, including print, broadcast, and digital/new media.
  • Consists of paper publications like books, newspapers, magazines, journals, newsletters, and other materials printed on paper.

  • Types include:

    • Books: Fiction and non-fiction reading materials.
    • Newspapers: Daily or weekly printed news.
    • Magazines: Articles on diverse topics.
    • Journals: Informative articles and reports, often in specific areas like medicine.
    • Newsletters: Special features on topics of interest.
    • Gazettes: Official publications, often containing government appointments.
    • Pamphlets: Detailed yet easy-to-understand text with images.
    • Brochures: Small books or magazines with pictures and information about products.

Broadcast Media

  • Programs produced by television networks and radio stations.
  • Unlike print, it uses audio and video for public information, interest, and leisure.
  • Includes:
    • Radio: Invented by Marconi using amplitude modulation (AM) and frequency modulation (FM) for wireless communication, primarily audio.
    • Television: Electronic systems for sending images and sounds through space.
    • Films: Similar to television, offering a range of themes and genres, also known as movies or motion pictures.

Digital/New Media

  • Internet is a global communication network connecting computer facilities worldwide.
  • Features include webpages, distance education, hypertext, and online shopping.
  • Other types include e-books, email, and media convergence.

Media Convergence

  • Merging of different media sources (two or more).
  • Examples include:
    • Smartphone: Combining camera, telephone, digital mapping, web browser, and radio in one device.
    • Computer: Including a video player, music player, and web browser.
    • Internet, Facebook, Instagram, and Twitter working together.

Media and Information Sources

  • Sources of information include libraries, indigenous knowledge, and internet.

Library

  • A library houses literary, musical, or artistic and reference materials that can be used but are not for sale.
  • Types of libraries include academic, public, school, and special.

Indigenous Knowledge

  • Unique knowledge specific to a culture or society, often not written down.
  • Indigenous communication transmits and preserves culture, information, and heritage.
  • Indigenous media includes traditional media forms, gatherings, and social organizations, direct observation, records (including oral ones), and oral instruction.

Internet

  • Definition: It's a global computer network providing information and communication.
  • Evaluation of internet information requires skills in assessing its:
    • Authorship
    • Publishing Body
    • Accuracy and Verifiability
    • Currency

Reliability, Accuracy, Value, Authority, and Timeliness (R.A.V.A.T.)

  • Factors to judge information quality:
    • Reliability: Trustworthiness; verified and evaluated
    • Accuracy: Closeness to actual data.
    • Value: Improves user's decisions.
    • Authority: Source's expertise on the topic.
    • Timeliness: Information relevance based on its age.
  • Skills in determining the reliability of information on the internet:
    • Scrutinize the author
    • Check publication/update date
    • Examine citations and sources
    • Ensure the website's domain/owner (.com, .gov, .edu, .org, .mil)

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