8 Questions
What is the definition of learning as per the text?
A relatively permanent change in behavior caused by experience
Which type of learning involves the unintentional acquisition of knowledge?
Incidental learning
What motivates some advertising messages mentioned in the text?
Appealing to avoid negative outcomes
What is the tendency for stimuli similar to a conditioned stimulus to evoke similar, unconditioned responses called?
Stimulus generalization
What does repetition in marketing applications lead to when exposure decreases?
Extinction
What is the principle that involves reacting to other, similar stimuli in much the same way as the original stimulus called?
Halo effect
Which marketing application involves the tendency for stimuli similar to a conditioned stimulus to evoke similar, unconditioned responses?
Family branding
What occurs when too much exposure leads to advertising wear out in marketing applications?
The association may change in terms of whether it is perceived as positive or negative
Test your knowledge on the different types of learning and incidental learning, including the concept of conditioning and its role in behavior change. Explore how advertising can appeal to motivations and lead to incidental learning.
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