Types of Learning and Incidental Learning Quiz

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Questions and Answers

What is the definition of learning as per the text?

A relatively permanent change in behavior caused by experience (correct)
A temporary change in behavior caused by experience
A casual and unintentional acquisition of knowledge
A permanent change in behavior caused by observation

Which type of learning involves the unintentional acquisition of knowledge?

Motivational learning
Observational learning
Incidental learning (correct)
Direct learning

What motivates some advertising messages mentioned in the text?

Stimulating incidental learning
Appealing to avoid negative outcomes (correct)
Encouraging direct learning
Promoting observational learning

What is the tendency for stimuli similar to a conditioned stimulus to evoke similar, unconditioned responses called?

Stimulus generalization (C) Signup and view all the answers

What does repetition in marketing applications lead to when exposure decreases?

Extinction (D) Signup and view all the answers

What is the principle that involves reacting to other, similar stimuli in much the same way as the original stimulus called?

Halo effect (A) Signup and view all the answers

Which marketing application involves the tendency for stimuli similar to a conditioned stimulus to evoke similar, unconditioned responses?

Family branding (C) Signup and view all the answers

What occurs when too much exposure leads to advertising wear out in marketing applications?

The association may change in terms of whether it is perceived as positive or negative (A), The association may change in terms of whether it is perceived as positive or negative (C) Signup and view all the answers