Questions and Answers
What is the definition of Contagious Diffusion?
What is an example of contagious diffusion?
Infectious disease
What are viral videos an example of?
Contagious diffusion
Which type of diffusion is characterized by the spread of a feature from a key person to others?
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What is an example of hierarchical diffusion?
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What is Stimulus Diffusion?
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What is an example of stimulus diffusion?
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What is the definition of Relocation Diffusion?
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What type of diffusion primarily spreads ethnic foods?
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What are the three types of Expansion Diffusion?
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The diffusion of popular culture is primarily through hierarchical diffusion.
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Globalization only pertains to cultural processes.
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Study Notes
Diffusion Types and Examples
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Contagious Diffusion
- Defined as the rapid spread of a trend or feature throughout a population.
- Examples include:
- Infectious diseases, which can spread quickly from person to person.
- Viral videos that gain popularity through frequent sharing.
- Religions that can expand rapidly through community engagement.
- Forest fires that can propagate quickly in favorable conditions.
- Gossip circulating through social interactions.
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Hierarchical Diffusion
- Involves the spread of a feature or trend from a prominent individual or authority to others.
- Examples include:
- Nike products, which often gain popularity through endorsements.
- Coca-Cola products that become widespread due to branding and outreach.
- Fashion trends promoted by celebrities impacting general consumer behavior.
- Hip-hop music that influences various cultural groups from its key originators.
- Hairstyles trending from influential individuals to the general public.
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Stimulus Diffusion
- Occurs when a cultural trait adapts and evolves as it is introduced to a new context.
- Examples include:
- Panda Express serving American-style Chinese food adapting to local tastes.
- Chipotle providing a fast-casual dining experience with Mexican cuisine.
- McDonald's introducing localized menu items in various regions.
- The emergence of different branches of religions adapting core beliefs to new cultures.
- Creative diversification of burger toppings influenced by various food cultures.
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Relocation Diffusion
- Involves the spread of ideas through the physical movement of people.
- Examples include:
- Language transmission occurring as communities migrate.
- Ethnic foods gaining prominence as cultural groups settle in new areas.
- Pizza becoming popular in different countries due to Italian immigrants.
- The practice of voodoo being shared through the movement of practitioners.
- Trade introducing new goods and cultural practices through interactions.
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Expansion Diffusion
- Describes diffusion that spreads outward from a core area while remaining prevalent in its origin.
- Comprises three types: hierarchical, contagious, and stimulus diffusion.
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Diffusion of Popular Culture
- Primarily spreads through hierarchical diffusion via influencers and media.
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Diffusion of Folk Culture
- Mainly occurs through relocation diffusion as traditional practices are carried by migrating communities.
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General Definition of Diffusion
- Represents the process through which a feature or trend disseminates over time and space.
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Globalization
- Refers to the worldwide expansion of economic, political, and cultural processes that transcend geographical boundaries, having a significant global impact.
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Description
Explore the key types of diffusion, including contagious and hierarchical diffusion, along with real-world examples. Understand how trends, features, and behaviors spread through populations and across different societal levels. This quiz will test your knowledge on the mechanisms and illustrations of diffusion in various contexts.