10 Questions
What are the two main types of data mentioned in the text?
Qualitative and Quantitative data
Which type of data consists of audio, images, symbols, or text?
Qualitative or Categorical Data
What does qualitative data help market researchers understand?
Customers’ tastes and perceptions
Which type of data can be measured or counted in the form of numbers?
Quantitative data
What is an example of qualitative data mentioned in the text?
Gender of a person (male, female, others)
What is an example of structured data mentioned in the text?
A table showing inventory of kitchen items in a shop
How can the shop owner calculate the total value of all items in the inventory?
$ ext{Total value} = ext{Unit Price} imes ext{Items in Inventory}$ for each item and then summing them up
What is an example of unstructured data mentioned in the text?
A newspaper containing various news items
In which format is structured data usually stored in a computer?
Tabular format with rows and columns
What does an image primarily consist of, according to the text?
A collection of pixels
Study Notes
Types of Data
- There are two main types of data: qualitative and quantitative.
Qualitative Data
- Consists of audio, images, symbols, or text.
- Helps market researchers understand people's opinions, attitudes, and behaviors.
- Example: customer feedback in the form of text.
Quantitative Data
- Can be measured or counted in the form of numbers.
- Example: the total value of all items in the inventory, which can be calculated by the shop owner.
Data Structure
- Structured data is usually stored in a computer in a tabular format, such as a spreadsheet.
- Example: a list of items with their prices and quantities.
- Unstructured data is not organized in a predefined format, such as an image.
- An image primarily consists of pixels, which are unstructured data.
Test your knowledge about handling and storing data, and understanding the different types of data for processing accurate results.
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