Types of Brands in Marketing

A brand created exclusively for a specific retailer, like Donna Claire for Foschini.

Products that lack unique branding, differentiated mainly by the label and manufacturer's identity.

Brands where retailers pay to use well-known names on their products.

A brand that is not owned by the manufacturer but distributes products under its own brand name.

When two companies combine their brand names on a single product.

A product featuring the combined branding of Oreo and McDonald's.

Brands owned by retailers or wholesalers, who also design and create the products.

Brands that are created and owned directly by a retailer or wholesaler, not a manufacturer.