Types of Brands in Marketing
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Questions and Answers

Which type of brand is Donna Claire for Foschini?

  • Private Label brand (correct)
  • Licensed brand
  • Manufacturer brand
  • Distributor brand
  • What distinguishes Generic 'brands' products from other types of brands?

  • They have little differentiation other than the label and manufacturer's name (correct)
  • They are co-branded products
  • They have unique packaging
  • They are produced by well-known manufacturers
  • What defines a Licensed brand according to the text?

  • Products with unique packaging
  • Brands with established collaborations
  • Retailer-owned brands
  • Well-known brands paid for by retailers to sell (correct)
  • Which best describes a Distributor brand?

    <p>Not owned by manufacturer but distributes products</p> Signup and view all the answers

    In co-branding, what happens when two companies collaborate?

    <p>Both companies' established brand names are used on the same product</p> Signup and view all the answers

    Which category does an Oreo McFlurry fall under?

    <p>Co-branded product</p> Signup and view all the answers

    What characterizes a Distributor brand compared to other types of brands?

    <p>Owned by retailers or wholesalers who create them</p> Signup and view all the answers

    What makes Private Label brands unique among brand types?

    <p>They are created and owned by a retailer or wholesaler</p> Signup and view all the answers

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