Marketing Mix: The 4Ps of Building Successful Brands

Physical Evidence in the extended Marketing Mix refers to the proof or confirmation of the existence of a brand, such as receipts and tracking information.

In the extended Marketing Mix, People refers to all the customers who interact with the company, from front line Sales staff to Managing Director.

Processes in the extended Marketing Mix are not important for delivering consistent high quality products and services.

What is the purpose of dividing the market into segments of customers and selecting which segments to target?

Which type of market segmentation is based on demographic traits such as age and income?

How can geographic market segmentation be useful in understanding customers?

Why is knowing more about your customer base important for developing strategies?

In market segmentation, what are the types of wants and needs that each consumer segment will have?

What is the main driver for the growth of medical tourism?

Which type of market segmentation involves travelers going on multiday hiking trips?

Which activity is highlighted as having a religious basis in the text?

What was one of the most publicized pilgrimages mentioned in the text?

What is identified as a major reason for people choosing low-cost health care overseas?