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Questions and Answers
What is the primary purpose of marketing situation analysis?
What is the primary purpose of marketing situation analysis?
- To identify potential customers and competitors (correct)
- To forecast environmental and technological changes
- To develop new products and services
- To monitor advertising effectiveness
What is the main reason for effective promotion in the marketplace?
What is the main reason for effective promotion in the marketplace?
- To monitor service quality
- To analyze product portfolios
- To inform, persuade, and remind potential buyers (correct)
- To increase sales and revenue
Which of the following is NOT a component of marketing program and implementation control?
Which of the following is NOT a component of marketing program and implementation control?
- Sales forecasting
- Market segmentation (correct)
- Product analysis
- Environmental forecasting
What is the purpose of retailing research?
What is the purpose of retailing research?
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What is the purpose of customer satisfaction studies?
What is the purpose of customer satisfaction studies?
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Which of the following is NOT a part of service quality studies?
Which of the following is NOT a part of service quality studies?
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What is the purpose of pricing demand analysis?
What is the purpose of pricing demand analysis?
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Which of the following is a part of logistic assessment?
Which of the following is a part of logistic assessment?
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What is the purpose of advertising effectiveness measurement?
What is the purpose of advertising effectiveness measurement?
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Which of the following is a method for sales forecasting?
Which of the following is a method for sales forecasting?
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