10 Questions
What is the primary purpose of marketing situation analysis?
To identify potential customers and competitors
What is the main reason for effective promotion in the marketplace?
To inform, persuade, and remind potential buyers
Which of the following is NOT a component of marketing program and implementation control?
Market segmentation
What is the purpose of retailing research?
To assess the retail environment and operations
What is the purpose of customer satisfaction studies?
To assess customer attitudes and intentions
Which of the following is NOT a part of service quality studies?
Sales forecasting
What is the purpose of pricing demand analysis?
To study the impact of pricing on demand
Which of the following is a part of logistic assessment?
Total cost analysis
What is the purpose of advertising effectiveness measurement?
To evaluate an ad's ability to generate awareness and communicate benefits
Which of the following is a method for sales forecasting?
Qualitative forecasting
Test your knowledge on marketing research skills, concepts, and applications in real-life situations with this quiz. Prepare for BUS 406 course by Associate Professor Dr. Helen Abd El-Raheem.
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