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Marketing Research and Advertising BUS 406 Quiz

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Questions and Answers

What is the primary purpose of marketing situation analysis?

To identify potential customers and competitors (correct)

To forecast environmental and technological changes

To develop new products and services

To monitor advertising effectiveness

What is the main reason for effective promotion in the marketplace?

To monitor service quality

To analyze product portfolios

To inform, persuade, and remind potential buyers (correct)

To increase sales and revenue

Which of the following is NOT a component of marketing program and implementation control?

Sales forecasting

Market segmentation (correct)

Product analysis

Environmental forecasting

What is the purpose of retailing research?

To assess the retail environment and operations Signup and view all the answers

What is the purpose of customer satisfaction studies?

To assess customer attitudes and intentions Signup and view all the answers

Which of the following is NOT a part of service quality studies?

Sales forecasting Signup and view all the answers

What is the purpose of pricing demand analysis?

To study the impact of pricing on demand Signup and view all the answers

Which of the following is a part of logistic assessment?

Total cost analysis Signup and view all the answers

What is the purpose of advertising effectiveness measurement?

To evaluate an ad's ability to generate awareness and communicate benefits Signup and view all the answers

Which of the following is a method for sales forecasting?

Qualitative forecasting Signup and view all the answers