TV Viewing and Perception of Violence Quiz
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Questions and Answers

According to George Gerbner, what may influence an individual's perception of the risk of being involved in a violent act?

  • The amount of time spent watching TV (correct)
  • The level of education attained
  • The frequency of social interactions
  • The type of neighborhood they live in
  • How did Gerbner believe that TV influences people's beliefs about the world?

  • By portraying a mean and scary world (correct)
  • By promoting trust in others
  • By emphasizing safe surroundings
  • By downplaying the significance of violence
  • What did George Gerbner consider television to be in shaping modern society?

  • An insignificant factor
  • A secondary influencer
  • A minor contributor
  • The dominant force (correct)
  • According to Gerbner, what gives a coherent picture of what exists and what is important in society?

    <p>Television's symbolic content</p> Signup and view all the answers

    According to Gerbner, what is considered one of the major staples of the TV world?

    <p>Violence</p> Signup and view all the answers

    What were the two acceptable storytellers outside the home before the advent of broadcast media?

    <p>Schools and faith communities</p> Signup and view all the answers

    What did Gerbner believe the regular consumption of TV violence could lead viewers to want to own?

    <p>Guard dogs, double-bolt locks, and home security systems</p> Signup and view all the answers

    How did Gerbner feel television violence affects viewers' beliefs about the world around them?

    <p>It increases fear of engaging in a crime-filled world</p> Signup and view all the answers

    According to Gerbner, how did regular consumption of TV violence affect viewers' perceptions of risk for crime?

    <p>It increased their perceptions of risk for crime</p> Signup and view all the answers

    Apart from TV violence, what else did other scholars use cultivation theory to theorize about?

    <p>The effects of TV on perceptions of health risks, politics, and gender roles</p> Signup and view all the answers

    What is the main focus of institutional process analysis as described in the text?

    <p>Investigating the policies and practices of media organizations</p> Signup and view all the answers

    Why does Hollywood include lots of violent content in TV shows?

    <p>To create a universally understood language for storytelling</p> Signup and view all the answers

    What type of research involves conducting in-depth interviews with media producers, accountants, and studio executives?

    <p>Institutional process analysis</p> Signup and view all the answers

    Which theory is better known for its concerns represented by the second and third prongs of the plug?

    <p>Cultivation theory</p> Signup and view all the answers

    What does Gerbner's institutional process analysis involve penetrating behind the scenes of media organizations to understand?

    <p>What policies or practices might be lurking there</p> Signup and view all the answers

    What method did Gerbner use to study TV content in order to understand the messages it transmitted?

    <p>Quantitative content analysis</p> Signup and view all the answers

    How did Gerbner define 'dramatic violence' in the context of his content analysis?

    <p>Compelling action against one's will on pain of being hurt or killed</p> Signup and view all the answers

    Apart from violence, what other TV content did scholars use content analysis to study in relation to its impact on perceptions?

    <p>Depictions of marriage and work</p> Signup and view all the answers

    What type of events did Gerbner include in his definition of 'dramatic violence' in TV content?

    <p>Natural disasters and auto crashes</p> Signup and view all the answers

    What time period did Gerbner's team of researchers randomly select to videotape every prime-time TV during the fall season?

    <p>8 to 11 p.m.</p> Signup and view all the answers

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