20 Questions
According to George Gerbner, what may influence an individual's perception of the risk of being involved in a violent act?
The amount of time spent watching TV
How did Gerbner believe that TV influences people's beliefs about the world?
By portraying a mean and scary world
What did George Gerbner consider television to be in shaping modern society?
The dominant force
According to Gerbner, what gives a coherent picture of what exists and what is important in society?
Television's symbolic content
According to Gerbner, what is considered one of the major staples of the TV world?
Violence
What were the two acceptable storytellers outside the home before the advent of broadcast media?
Schools and faith communities
What did Gerbner believe the regular consumption of TV violence could lead viewers to want to own?
Guard dogs, double-bolt locks, and home security systems
How did Gerbner feel television violence affects viewers' beliefs about the world around them?
It increases fear of engaging in a crime-filled world
According to Gerbner, how did regular consumption of TV violence affect viewers' perceptions of risk for crime?
It increased their perceptions of risk for crime
Apart from TV violence, what else did other scholars use cultivation theory to theorize about?
The effects of TV on perceptions of health risks, politics, and gender roles
What is the main focus of institutional process analysis as described in the text?
Investigating the policies and practices of media organizations
Why does Hollywood include lots of violent content in TV shows?
To create a universally understood language for storytelling
What type of research involves conducting in-depth interviews with media producers, accountants, and studio executives?
Institutional process analysis
Which theory is better known for its concerns represented by the second and third prongs of the plug?
Cultivation theory
What does Gerbner's institutional process analysis involve penetrating behind the scenes of media organizations to understand?
What policies or practices might be lurking there
What method did Gerbner use to study TV content in order to understand the messages it transmitted?
Quantitative content analysis
How did Gerbner define 'dramatic violence' in the context of his content analysis?
Compelling action against one's will on pain of being hurt or killed
Apart from violence, what other TV content did scholars use content analysis to study in relation to its impact on perceptions?
Depictions of marriage and work
What type of events did Gerbner include in his definition of 'dramatic violence' in TV content?
Natural disasters and auto crashes
What time period did Gerbner's team of researchers randomly select to videotape every prime-time TV during the fall season?
8 to 11 p.m.
Test your knowledge about the correlation between TV viewing and perception of violence with this quiz. Explore the research findings of George Gerbner on the impact of television on individuals' perception of risk and violence.
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