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Questions and Answers
According to George Gerbner, what may influence an individual's perception of the risk of being involved in a violent act?
According to George Gerbner, what may influence an individual's perception of the risk of being involved in a violent act?
- The amount of time spent watching TV (correct)
- The level of education attained
- The frequency of social interactions
- The type of neighborhood they live in
How did Gerbner believe that TV influences people's beliefs about the world?
How did Gerbner believe that TV influences people's beliefs about the world?
- By portraying a mean and scary world (correct)
- By promoting trust in others
- By emphasizing safe surroundings
- By downplaying the significance of violence
What did George Gerbner consider television to be in shaping modern society?
What did George Gerbner consider television to be in shaping modern society?
- An insignificant factor
- A secondary influencer
- A minor contributor
- The dominant force (correct)
According to Gerbner, what gives a coherent picture of what exists and what is important in society?
According to Gerbner, what gives a coherent picture of what exists and what is important in society?
According to Gerbner, what is considered one of the major staples of the TV world?
According to Gerbner, what is considered one of the major staples of the TV world?
What were the two acceptable storytellers outside the home before the advent of broadcast media?
What were the two acceptable storytellers outside the home before the advent of broadcast media?
What did Gerbner believe the regular consumption of TV violence could lead viewers to want to own?
What did Gerbner believe the regular consumption of TV violence could lead viewers to want to own?
How did Gerbner feel television violence affects viewers' beliefs about the world around them?
How did Gerbner feel television violence affects viewers' beliefs about the world around them?
According to Gerbner, how did regular consumption of TV violence affect viewers' perceptions of risk for crime?
According to Gerbner, how did regular consumption of TV violence affect viewers' perceptions of risk for crime?
Apart from TV violence, what else did other scholars use cultivation theory to theorize about?
Apart from TV violence, what else did other scholars use cultivation theory to theorize about?
What is the main focus of institutional process analysis as described in the text?
What is the main focus of institutional process analysis as described in the text?
Why does Hollywood include lots of violent content in TV shows?
Why does Hollywood include lots of violent content in TV shows?
What type of research involves conducting in-depth interviews with media producers, accountants, and studio executives?
What type of research involves conducting in-depth interviews with media producers, accountants, and studio executives?
Which theory is better known for its concerns represented by the second and third prongs of the plug?
Which theory is better known for its concerns represented by the second and third prongs of the plug?
What does Gerbner's institutional process analysis involve penetrating behind the scenes of media organizations to understand?
What does Gerbner's institutional process analysis involve penetrating behind the scenes of media organizations to understand?
What method did Gerbner use to study TV content in order to understand the messages it transmitted?
What method did Gerbner use to study TV content in order to understand the messages it transmitted?
How did Gerbner define 'dramatic violence' in the context of his content analysis?
How did Gerbner define 'dramatic violence' in the context of his content analysis?
Apart from violence, what other TV content did scholars use content analysis to study in relation to its impact on perceptions?
Apart from violence, what other TV content did scholars use content analysis to study in relation to its impact on perceptions?
What type of events did Gerbner include in his definition of 'dramatic violence' in TV content?
What type of events did Gerbner include in his definition of 'dramatic violence' in TV content?
What time period did Gerbner's team of researchers randomly select to videotape every prime-time TV during the fall season?
What time period did Gerbner's team of researchers randomly select to videotape every prime-time TV during the fall season?
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