Questions and Answers
What is a counter program?
You put on your best show, I'm going to do the exact opposite show & make it good.
What year and show was the first three-camera production?
1957-1960: Gunsmoke
What don't NCIS do and why?
Charge as much for ads - demographics are older
What is television described as?
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What is the 'Water Cooler' Effect?
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What year was the major decade of growth for TV and when did network programming begin?
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How many households had TV in 2015-16?
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What is the main use of TiVo?
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What does VOD stand for?
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What is growing in daily viewing times?
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What is the ranking of the days of the week for viewing?
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What are the categories of what you see in TV?
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What are Cable (and DSS) TV?
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What is streaming?
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What is TV & IMC?
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What are the three types of TV advertising for Broadcast & Cable?
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What are three other types of TV advertising?
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Who are the heaviest viewers of TV?
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What is the most expensive cable network for advertisers & operators?
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Who is #1 in TV rating services?
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What are the top 4 rated programs according to Nielsen?
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What is DMA for GR?
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What does TVHH stand for?
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What does HUT stand for?
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What do Gross Rating Points represent?
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What is network time bought in?
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What is the cost of ad time based on?
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What does buying local TV time involve?
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Study Notes
Television & Radio Study Notes
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Counter Program: A strategy where a show airs opposite a competitor's program, aiming to attract viewers with a contrasting theme.
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First 3-Camera Production: "Gunsmoke" was the first show to utilize a 3-camera setup from 1957 to 1960.
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NCIS Advertising Strategy: NCIS charges lower rates for ads due to its older demographic viewership.
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Television's Role: Acts as a significant social and cultural force, providing entertainment, news, and advertising.
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Cultural Impact: The "Water Cooler" Effect describes how TV creates a common conversational language among people.
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TV Growth Milestone: Major growth in television occurred in the 1950s, with network programming levels increasing from 10% in 1950 to 34% in 1952.
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Households with TV (2015-16): Approximately 113.3 million households (94-97%) had at least one television.
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TiVo Usage: Primarily utilized for "Timeshifting," allowing viewers to watch programs on their own schedule; 62% of households have DVRs.
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Video on Demand (VOD): Popular services like Netflix and Amazon that allow users to view content whenever they choose; 76% usage rate.
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Daily Viewing Trends: There is a growth in smartphone usage for TV viewing.
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Viewing Preferences by Day: Viewer rankings for the week start with Sunday, followed by Monday, Thursday, Tuesday, Wednesday, Saturday, and Friday.
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TV Categories: Includes Broadcast TV, Cable (including DSS), Streaming, and Video via Digital Devices like desktops and smartphones.
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Cable (and DSS) TV: Operates with a subscription model that includes equipment installation and monthly fees.
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Streaming Services: Gaining popularity and skewing towards younger audiences; notable platforms include Apple TV, Roku, and Amazon Fire.
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Integrated Marketing Communication (IMC): Television is a versatile medium used for major advertising campaigns.
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Types of TV Advertising:
- National Advertising: For large brands, consisting of around 4,900 advertisers.
- Spot Advertising: Allows geographic flexibility by buying local ad times.
- Local Advertising: Focused on local media and stations.
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Additional TV Advertising Methods:
- Syndication: Selling programs on a station-by-station basis.
- Informercials: Extended program-length commercials.
- Digital Media Deals: Advertising strategies leveraging digital platforms.
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TV Audiences: Heaviest viewers tend to be middle-income individuals with high school diplomas; cable households watch more TV now, with an overall fragmented viewing pattern.
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Most Expensive Cable Network: ESPN is noted for being the costliest for advertisers and operators.
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TV Ratings Leader: Nielsen Media is the foremost provider of TV ratings.
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Top Rated Programs According to Nielsen: Include football, "60 Minutes," NCIS, and The Big Bang Theory.
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Designated Market Area (DMA): Local TV market ranking is #41 out of 120.
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TVHH (Total Households with TV): Represents homes with at least one TV, calculated using viewership percentages.
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Households Using TV (HUT): Indicates a smaller number of households than TVHH; calculated share used for competition analysis.
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Gross Rating Points (GRP): A measurement indicating the total impact or weight of an advertising schedule, calculated as GRP = Rating x Frequency.
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Network Time Purchase Phases:
- Upfront Market: Sales of ad inventory typically occur in May, comprising 75-80% for the upcoming season.
- Scatter Plans: Involves buying ad time closer to the air date.
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Cost Factors for Ad Time: Pricing is influenced by overall ratings, audience demographics, supply and demand for slots, and delivery to a live audience.
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Local TV Time Purchase:
- Local Affiliate Time: Rates based on "Sweeps" periods held in January, May, July, and November.
- Local Cable Time: Typically affordable with tiered rates based on the cable station package and geographic coverage.
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Product Placement: A method for advertisers to integrate their products into programming content effectively.
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Description
Explore the essential concepts of television and radio in this quiz. Topics include production techniques, advertising strategies, and the societal impact of TV programs. Test your knowledge on the history and cultural significance of television.
