TUM Technology and Innovation Management
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Questions and Answers

What are the different types of innovation?

Product or service innovation, Process innovation, and Business model innovation

Why is innovation risky?

  • Technology
  • Demand
  • Competition
  • All of the above (correct)
  • What is the significance of R&D in innovation?

    R&D is a source of innovation and has huge economic and societal importance.

    Most basic research is funded by government.

    <p>True</p> Signup and view all the answers

    What is the principal-agent problem in innovation?

    <p>A problem where the interests of the principal (e.g. a manager) and the agent (e.g. an employee) are not aligned.</p> Signup and view all the answers

    What was the problem with the Vasa warship?

    <p>It was badly proportioned, with a high center of mass due to two gun decks, making it unstable.</p> Signup and view all the answers

    What is the importance of open communication in innovation projects?

    <p>It is essential to avoid disasters and ensure the success of innovation projects.</p> Signup and view all the answers

    What is innovation, and what is its impact on firms and society?

    <p>Innovation is both an output and a process that combines a need and a solution, and it has a tremendous impact on firms and society.</p> Signup and view all the answers

    What are the three big questions for this lecture series?

    <p>How to implement innovation?</p> Signup and view all the answers

    According to the European Commission, what percentage of labor productivity growth in high-income countries is attributed to investments in innovation?

    <p>60-70%</p> Signup and view all the answers

    Innovation has replaced price as the determining factor in certain industries. Is this statement true or false?

    <p>True</p> Signup and view all the answers

    Innovation is the adoption of ideas that are new to the _______ organization.

    <p>adopting</p> Signup and view all the answers

    Match the marketing solutions with their corresponding needs:

    <p>Minoxidil against baldness = PC; penicillin projector with improved light = LCD computer screen; IBM 370</p> Signup and view all the answers

    What did Thomas Edison famously say constituted '99% perspiration' in innovation?

    <p>Edison's search for an electric filament</p> Signup and view all the answers

    Study Notes

    Introduction to Technology and Innovation Management

    • The module will explore the general outline of the class, definitions of innovation, and why innovation management matters.

    Innovation: Progress and Profits

    • Innovation is the main driver of growth for modern economies, accounting for 60-70% of labor productivity growth in high-income countries.
    • The European Commission estimates that innovation performance is linked to higher employment rates.

    Innovation: Creative Destruction

    • Joseph Schumpeter's concept of creative destruction describes how innovation leads to the destruction of old industries and the creation of new ones.

    Innovation: Competitiveness and Growth

    • Virtually all economic growth since the 18th century is attributable to innovation.
    • Under capitalism, innovation has replaced price as the primary driver of competition in many industries.

    Why Innovation Matters

    • Innovation is linked tightly to capitalism, and its impact is felt in people's daily lives.
    • The history of innovation is marked by significant changes in the way goods are produced and consumed.

    Examples of Innovation

    • Prozac, a successful antidepressant, generated $21 billion in revenue for Eli Lilly between 1988 and 2001.
    • Iridium, a satellite phone project, resulted in $6 billion in losses for Motorola.

    Challenges of Innovation

    • Not all inventions become innovations, and innovation is a complex process that requires more than just technical expertise.
    • The best innovations are often "low-tech" and may not be obvious.

    Definitions of Innovation

    • Innovation is a qualitatively new product or process that differs significantly from what existed before.
    • Innovation management involves creating and exploiting new ideas.

    The Innovation Process

    • The innovation process involves idea generation, discovery, research, development, invention, marketing, and exploitation.
    • The process is complex and may involve multiple actors and feedback loops.

    Types of Innovation

    • There are different types of innovation, including product, process, and business model innovation.
    • Each type of innovation has its own challenges and requires different skills and approaches.

    The Importance of R&D

    • Research and development (R&D) are critical sources of innovation, with over $1.1 trillion spent in OECD countries in 2012.
    • R&D is concentrated in large firms, and small firms' R&D activities are often poorly measured.

    Challenges of Managing Innovation

    • Principal-agent problems, where employees or contractors may not share the same goals as the organization, can hinder innovation.
    • Organizational problems, such as the Vasa shipbuilding disaster, can lead to project failures.
    • Interface problems, where communication breaks down, can also lead to project failures.

    Wrap-up

    • Innovation is both an output and a process that requires careful management.
    • Innovation has a significant impact on firms and society, but it is also risky and difficult to manage.
    • R&D is an essential driver of innovation, but it is not the only source of innovation, and different sectors have different approaches to innovation.

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    Description

    Introduction to Technology and Innovation Management course at Technische Universität München, covering the general outline and overview of the class.

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