Podcast
Questions and Answers
What is a crucial requirement for developing an R&D strategic alliance or an external R&D contract?
What is a crucial requirement for developing an R&D strategic alliance or an external R&D contract?
- Large financial investment in the external party
- Minimal control over the acquired technology
- A well-established relationship with the external party
- High level of prior knowledge of the technology involved (correct)
What influences the choice of method for technology acquisition?
What influences the choice of method for technology acquisition?
- The budget allocation for technology acquisition
- The size of the organization seeking the technology
- The level of prior knowledge of the external third party involved (correct)
- The technological advancements in the marketplace
When might a company prefer a research contract with a university?
When might a company prefer a research contract with a university?
- When the project requires minimal expertise
- When the company is already familiar with the technology
- When the company lacks in-house expertise for the research (correct)
- When the technology is entirely within the company's expertise
Why might a business choose to keep promising research internal?
Why might a business choose to keep promising research internal?
Which factor is not directly related to acquiring externally developed technology?
Which factor is not directly related to acquiring externally developed technology?
What is a major challenge companies face in managing technology effectively?
What is a major challenge companies face in managing technology effectively?
Which of the following is a type of technology risk that managers need to evaluate?
Which of the following is a type of technology risk that managers need to evaluate?
How can companies manage the risk of appropriate technology?
How can companies manage the risk of appropriate technology?
What is a consequence of high technological uncertainty?
What is a consequence of high technological uncertainty?
What has changed in the management of technological resources over the past decade?
What has changed in the management of technological resources over the past decade?
When firms wish to be a leader in innovation, what often happens instead?
When firms wish to be a leader in innovation, what often happens instead?
What reflects the volatility and uncertainty of technical development?
What reflects the volatility and uncertainty of technical development?
What is a common strategy for managing the risk of technology imitation?
What is a common strategy for managing the risk of technology imitation?
What is the primary focus of portfolio selection models in R&D project evaluation?
What is the primary focus of portfolio selection models in R&D project evaluation?
Which factor does NOT play a role in evaluating projects according to the portfolio selection models?
Which factor does NOT play a role in evaluating projects according to the portfolio selection models?
How do portfolio selection models approach the evaluation of R&D projects?
How do portfolio selection models approach the evaluation of R&D projects?
What is evaluated regarding the 'time of introduction' of a new product in portfolio selection models?
What is evaluated regarding the 'time of introduction' of a new product in portfolio selection models?
What aspect of market evaluation is considered by portfolio selection models?
What aspect of market evaluation is considered by portfolio selection models?
What is a suitable form of external R&D for a business with a low level of understanding of technology?
What is a suitable form of external R&D for a business with a low level of understanding of technology?
Which of the following describes R&D strategic alliances?
Which of the following describes R&D strategic alliances?
What is one disadvantage of joint ventures in R&D?
What is one disadvantage of joint ventures in R&D?
What characterizes R&D consortia in Japan?
What characterizes R&D consortia in Japan?
Which of the following is an example of a strategic alliance in R&D?
Which of the following is an example of a strategic alliance in R&D?
Which term refers to business societies in Japan that form R&D consortia?
Which term refers to business societies in Japan that form R&D consortia?
What role does the European Union play in promoting R&D cooperation?
What role does the European Union play in promoting R&D cooperation?
In the context of R&D consortia, what does the term 'chaebols' refer to?
In the context of R&D consortia, what does the term 'chaebols' refer to?
What has contributed to the shortening of the technology cycle?
What has contributed to the shortening of the technology cycle?
Which factor reflects the growing trend towards collaborative innovation in R&D?
Which factor reflects the growing trend towards collaborative innovation in R&D?
What has been a significant trend in the globalization of R&D?
What has been a significant trend in the globalization of R&D?
How has the nature of R&D shifted in terms of its focus?
How has the nature of R&D shifted in terms of its focus?
What is a challenge faced by R&D managers today?
What is a challenge faced by R&D managers today?
How has the technological explosion impacted current knowledge levels?
How has the technological explosion impacted current knowledge levels?
Which of the following best describes the trend in car manufacturing models?
Which of the following best describes the trend in car manufacturing models?
What is a consequence of the increased productivity in R&D?
What is a consequence of the increased productivity in R&D?
Study Notes
Successful Technology Management
- Companies do not have a completely free choice about the way they manage technology
- Managers need to be aware of "the appropriate risks" which are the risks of imitations of innovation, which can be mitigated through patents, copyrights, and control over complementary assets
- The other risk is "competence destruction" which reflects the volatility and uncertainty of technical development
The Changing Nature of R&D Management
- The key changes in the past 10 years in R&D include a technology explosion, a shortening of the technology cycle, and the globalisation of technology
- R&D managers are facing these changes:
- The increasingly distributed and open nature of networked research and innovation
- The growth of externally sourced R&D within firms
- Overcoming barriers towards the increased productivity and effectiveness of R&D
- The continued globalisation of R&D
- The relative shift from manufacturing-centred R&D towards more service-oriented R&D
- R&D projects are managed by continuous feedback and information evaluation from stakeholders and sponsors
The Acquisition of External Technology
- Developing an R&D strategic alliance or an external R&D contract with a third party requires a high level of prior knowledge of the technology concerned
- The level of prior knowledge of the external third party also influences the choice of method to acquire the technology concerned
- When acquiring externally developed technology, a business must consider the extent of control over the technology.
- Forms of external R&D include:
- Contract R&D
- R&D strategic alliances and joint ventures
- R&D consortia
- Open source R&D
Evaluating R&D Projects
- Portfolio selection models attempt to find ideas that "fit" with the business strategy and balance product portfolio.
- Project evaluation considers newness, time of introduction, and markets.
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Description
Explore the dynamic landscape of technology management and R&D over the past decade. This quiz covers crucial risks that managers face, including the implications of innovation and competence destruction, along with the shifting nature of R&D in a globalized environment. Test your knowledge on how these changes influence the management of technology within companies.
