46. Industry and Competitive Analysis

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Questions and Answers

After completing a thorough industry analysis, which of the following is most likely an additional element an analyst should examine when analyzing a specific company within the industry?

  • Competitive strategy. (correct)
  • Threat of entry.
  • Power of buyers.

Adrian Martin, CFA, is tasked with evaluating profitability for a mature industry in the textile space. Given that the industry consists entirely of publicly traded companies, the best measure for her to use is:

  • return on equity.
  • gross profit margin.
  • return on invested capital. (correct)

If an investor is looking for exposure to more industry-specific risk and less company-specific risk, a financial advisor is most likely to recommend which of the following approaches?

  • Smaller investments in several companies within a targeted industry. (correct)
  • Larger investments in fewer companies within a targeted industry.
  • Smaller investments in fewer companies across many industries.

Which of the following types of industries is typically characterized by above-normal expansion in sales and profits independent of the business cycle?

<p>Growth. (C)</p> Signup and view all the answers

An industry has a Herfindahl-Hirschman Index (HHI) of 2,740. An implication of this measure is that the industry will most likely have:

<p>greater profitability. (A)</p> Signup and view all the answers

Which of the following statements is most accurate regarding a firm that chooses to employ a focus-based competitive strategy?

<p>It is often a hybrid strategy, as it may involve elements of both cost leadership and differentiation. (B)</p> Signup and view all the answers

Which of the following competitive strategies lends itself most to industries where product offerings are relatively stable and the rate of innovation is slow?

<p>Cost leadership. (C)</p> Signup and view all the answers

How would a commercial industry classification system provider classify a firm with two business lines, with one line representing 65% of its total revenue and the other representing 35%?

<p>The firm would be classified into the line that is associated with 65% of its revenue. (A)</p> Signup and view all the answers

An analyst is using the Herfindahl-Hirschman Index (HHI) to evaluate industry concentration. The industry has four firms with the following market shares: 45%, 25%, 20%, and 10%. This industry's concentration will be considered:

<p>high. (B)</p> Signup and view all the answers

If a company shows relatively stable demand for its services through natural fluctuations in the overall economy, the company will be considered a:

<p>defensive company. (A)</p> Signup and view all the answers

An analyst is reviewing an industry and its associated barriers to entry and bargaining power of suppliers. This assessment of industry profitability and competitiveness is a part of which step of the industry and competitive analysis process?

<p>Analyze the industry structure. (A)</p> Signup and view all the answers

In differentiating between an industry and a sector, an analyst may describe transportation and airlines in what manner?

<p>Transportation is the sector, and airline is the industry. (C)</p> Signup and view all the answers

The competitive forces identified by Michael Porter include:

<p>rivalry among existing competitors and power of buyers. (B)</p> Signup and view all the answers

Which of the following barriers to entry will increase the competitiveness of the companies within an industry?

<p>Low up-front capital requirements. (C)</p> Signup and view all the answers

Which of the following types of industries is typically characterized by stable performance during both expansions and contractions of the business cycle?

<p>Defensive. (C)</p> Signup and view all the answers

A firm that pursues a differentiation strategy is most likely to emphasize:

<p>market research. (C)</p> Signup and view all the answers

Commercial index providers typically classify companies by:

<p>principal business activity. (A)</p> Signup and view all the answers

Commercial industry classification systems such as the Global Industry Classification Standard (GICS) typically classify firms according to their:

<p>principal business activities. (B)</p> Signup and view all the answers

An analyst studying the defense industry will focus on political influences in a PESTLE analysis for which of the following reasons?

<p>The primary buyers are governmental entities. (C)</p> Signup and view all the answers

An analyst develops a style box that categorizes industries based on growth rate and sensitivity to economic business cycles. Which of the following industries will most likely land in the box for (higher) growth and defensive sensitivity to cycles?

<p>Biotechnology. (B)</p> Signup and view all the answers

The threat of substitutes is most likely to be low for a firm that:

<p>produces a differentiated product with high switching costs. (A)</p> Signup and view all the answers

Industry analysis is most likely to provide an analyst with insight about a company's:

<p>pricing power. (C)</p> Signup and view all the answers

An aggressive price reduction to gain market share is most likely to be associated with a:

<p>cost leadership strategy. (A)</p> Signup and view all the answers

In conducting a PESTLE analysis of external factors impacting an industry, an analyst will examine economic influences focused on trends in which types of structural measures?

<p>Unemployment rates and labor force numbers. (C)</p> Signup and view all the answers

Company X runs a series of high-end hotels in the Northeastern United States. The average room rate per night is higher than any other hotel in the region. Which of the following best allows the company to build upon its differentiation strategy?

<p>A culture of strong customer experience. (B)</p> Signup and view all the answers

Economic profits are most likely to be earned by firms in an industry that is characterized by:

<p>high barriers to entry and low power of buyers. (A)</p> Signup and view all the answers

Food, beverage, and utility companies are examples of:

<p>defensive industries. (A)</p> Signup and view all the answers

A commercial industry classification system has a hierarchical structure: economic sectors, business sectors, industry groups, industries, and activities. Which of the following classifications does this represent?

<p>Refinitiv Business Classification (TRBC). (A)</p> Signup and view all the answers

Regarding competitive strategy and Porter's Five Forces, the bargaining power of customers can be overcome by successfully implementing which type of strategy?

<p>Cost leadership, differentiation, and focus. (C)</p> Signup and view all the answers

Factors that increase competition in an industry most likely include:

<p>low barriers to entry, low concentration, and high unused capacity. (A)</p> Signup and view all the answers

An analyst studying an industry notices that the rivalries among the companies in the industry are fairly significant. Which of the following characteristics of the industry supports the analyst's assessment?

<p>The costs to exit the market exceed the costs of staying in. (C)</p> Signup and view all the answers

In an industry and competitive analysis, the industry base rate is best described as the:

<p>overall baseline profitability for the industry as a whole. (B)</p> Signup and view all the answers

As part of an industry and competitive analysis, an analyst first defines and then surveys an industry. Which of the following assessments will be made as part of the survey step?

<p>The growth rate of the industry over the last several years. (A)</p> Signup and view all the answers

Flashcards

Competitive Strategy

A company's strategy for competing in the market.

Return on Invested Capital

Measures return after taxes on total invested capital.

Industry-Specific Risk Strategy

Smaller investments in several companies within a targeted industry

Growth Industry

Industry characterized by above-normal expansion in sales and profits independently of the business cycle

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High HHI Implication

High concentration implies greater profitability, greater pricing power, and less competitive intensity.

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Focus (Niche) Strategy

Hybrid strategy, with elements of both cost leadership and differentiation.

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Cost Leadership Strategy

Firms generate profits through low prices and low production costs.

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Classifying Firms with Multiple Business Lines

Classifies by the line that represents > 60% revenue.

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High Industry Concentration

The summation of the squares of each market share, HHI > 2,500

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Defensive Company

Shows stable demand regardless of economic cycles.

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Analyze Industry Structure

Assessment of industry profitability and competitiveness

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Sector vs. Industry

Transportation is the sector, and airline is the industry.

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Porter's Five Forces

Rivalry, threat of entry/substitutes, power of buyers/suppliers

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Barriers to Entry

Increases competitiveness with significant regulatory costs.

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Defensive Industry

Stable performance during economic expansions and contractions.

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Differentiation Strategy Focus

Emphasizes market research for product/service differentiation strategy.

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Commercial Index Providers

Classify companies according to their principal business activity.

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Defense Industry PESTLE Focus

Primary buyers are governmental entities

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Biotechnology

Industries with higher growth and defensive sensitivity to cycles

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Low Threat of Substitutes

Produces differentiated product with high switching costs

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Study Notes

Industry Analysis: Additional Elements

  • Post industry analysis, analysts should examine the specific company's competitive strategy.
  • Company analysis includes financial condition, services, and competitive strategy which can include cost leadership or differentiation.

Profitability Evaluation: Mature Industries

  • Return on invested capital is the best measure when evaluating profitability for a mature industry in the textile space.
  • Return on invested capital measures return after taxes on a base of invested capital (debt and equity).
  • Return on invested capital accounts for total capital structure
  • Gross profit margin (sales less cost of goods sold divided by sales), does not assess total profitability because there are myriad other costs beyond just cost of goods sold.

Investment Strategy: Risk Exposure

  • To gain exposure to industry-specific risk while reducing company-specific risk, financial advisors suggest smaller investments in numerous companies within a targeted industry.

Industry Types: Growth

  • Growth industries are characterized by above-normal expansion in sales and profits, which operate independently of the business cycle.

Herfindahl-Hirschman Index (HHI): Industry Concentration

  • HHI measures industry concentration.
  • An industry with an HHI of 2,740 indicates a highly concentrated market, which implies greater profitability, pricing power and less competitive intensity.
  • An HHI above 2,500 is considered highly concentrated.

Competitive Strategy: Focus-Based Approach

  • Focus strategy (or niche) is a hybrid of cost leadership and differentiation.
  • Focus strategies target narrower customer ranges, unlike differentiation strategies appealing to customers willing to pay more for perceived value.

Competitive Strategies: Stable Product Offerings

  • Cost leadership is best in industries with stable product offerings and slow innovation, focusing on profits via low prices and costs.

Industry Classification: Commercial Systems

  • A firm with two business lines (65% and 35% of revenue) is classified under the line representing >60% of its revenue.

Industry Concentration: HHI Evaluation

  • High industry concentration is indicated by an HHI greater than 2,500.
  • To calculate HHI: sum of the squares of each market share [(45 x 45) + (25 × 25) + (20 × 20) + (10 × 10) = 3,150].

Company Demand: Defensive

  • A defensive company exhibits stable demand, regardless of economic fluctuations.

Industry Analysis: Competitive Analysis Process

  • Analyzing industry structure involves assessing industry profitability and competitiveness.
  • Porter's Five Forces (barriers to entry and bargaining power) are used to assess competitiveness and profitability for industry analysis.
  • Defining and surveying the industry are preliminary steps in the analysis process.

Sector vs. Industry: Definition

  • A sector is a grouping of similar industries.
  • An industry is defined by the products it produces and services it provides.
  • e.g., Transportation is a sector, while airlines are an industry.

Porter's Five Forces: Components

  • Porter's five competitive forces: rivalry among existing competitors, threat of entry, threat of substitutes, power of buyers, and power of suppliers.

Barriers to Entry: Impact on Competitiveness

  • Significant regulatory costs and pre-existing customer loyalties increase competitiveness for companies within an industry.
  • Low up-front capital requirements increases industry competition.

Industry Performance: Defensive

  • Defensive industries are characterized by stable performance during expansions and contractions of the business cycle.

Differentiation Strategy: Emphasis

  • Market research is emphasized in differentiation strategies to identify the needs for which customer is willing to pay a premium.

Commercial Index Providers

  • Standard and Poor's and MSCI Barra classify companies by principal business activity.

Industry Classification: GICS

  • GICS classifies firms by principal business activity such as consumer staples, financial services, or health care.

PESTLE Analysis: Defense Industry

  • In a PESTLE analysis for the defense industry, political influences are emphasized because governments are typically the primary buyers.

Industry Style Box: Growth and Sensitivity

  • Industries with high growth and defensive sensitivity to cycles are most likely biotechnology.
  • Industries with mature and defensive sensitivity to cycles are most likely utilities.
  • Industries with mature and cyclical sensitivity to cycles are most likely crude oil production.

Threat of Substitutes: Low Conditions

  • A low threat of substitutes is associated with a firm that produces a differentiated product with high switching costs.

Industry Analysis: Insight Provision

  • Industry analysis gives insight into a company's pricing power.

Market Share: Gaining Through Price

  • Cost leadership strategy is most likely to implement an aggressive price reduction to gain market share.
  • Differentiation strategies seek to gain a price premium for its products by making them distinctive to the consumer.

PESTLE Analysis: Economic Factors

  • When conducting a PESTLE analysis, economic influences are examined as they relate to patterns in structural measures that include unemployment and labor force numbers.

Differentiation Strategy: Company X

  • Strong customer experience enables a high-end hotel to build upon its differentiation strategy.
  • Differentiation strategy is when customers see value in paying more for a product or service

Economic Profits: Industry Characteristics

  • High barriers to entry and low power of buyers result in the earning of economic profits by firms in an industry.

Industry Examples: Defensive

  • Food, beverage, and utility companies are defensive industries, which provide basic necessities.

Commercial Classification Systems: Hierarchical Structure

  • Refinitiv Business Classification (TRBC) represents a classification system that has a hierarchical structure: economic sectors, business sectors, industry groups, industries, and activities

Competitive Strategy: Porter's Five Forces

  • Cost leadership, differentiation, and focus enables a firm to overcome the customers' bargaining power.
  • Cost leadership firms benefit, because customers are not able to drive down prices, differentiation firms/focus firms are able to prevent switching and shopping around.

Industry Competition

  • Competition in an industry is increased by low barriers to entry, low concentration, and high unused capacity, and fragmented industries

Significant Rivalries: Industry Assessment

  • High exit costs relative to staying in supports the assessment of significant rivalry in the industry.

Industry Analysis: Base Rate

  • In an industry and competitive analysis, the industry base rate is the overall baseline profitability for the industry as a whole.

Industry Survey: Components

  • Assessments of the survey step include industry growth rate over the several years.

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