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Questions and Answers
Which of the following is NOT a source of revenue growth mentioned in the content?
Which of the following is NOT a source of revenue growth mentioned in the content?
What is the main idea behind S-Curve Analysis in this context?
What is the main idea behind S-Curve Analysis in this context?
According to the content, what is the primary reason to identify the S-Curve stage of a product or service?
According to the content, what is the primary reason to identify the S-Curve stage of a product or service?
Which of the following is NOT considered a Main Parameter of Value (MPV)?
Which of the following is NOT considered a Main Parameter of Value (MPV)?
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What is a defining characteristic of a market share gain strategy?
What is a defining characteristic of a market share gain strategy?
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Which of the following is NOT a characteristic of the 3rd stage of system development?
Which of the following is NOT a characteristic of the 3rd stage of system development?
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In the 1st stage of system development, the system is characterized by:
In the 1st stage of system development, the system is characterized by:
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What is the main recommendation for a system in the 4th stage of development?
What is the main recommendation for a system in the 4th stage of development?
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What is a key characteristic of the 2nd stage of system development according to the text?
What is a key characteristic of the 2nd stage of system development according to the text?
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What is a key indicator of the 3rd stage of system development?
What is a key indicator of the 3rd stage of system development?
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Which of these systems IS NOT an example of the 1st stage of development as described in the text?
Which of these systems IS NOT an example of the 1st stage of development as described in the text?
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What is a key recommendation for a system in the 2nd stage of development?
What is a key recommendation for a system in the 2nd stage of development?
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Which of these is NOT a characteristic of the 4th stage of system development?
Which of these is NOT a characteristic of the 4th stage of system development?
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Which of the following is a key characteristic of the S-curve evolution?
Which of the following is a key characteristic of the S-curve evolution?
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What is the main purpose of the "MPV (Main Parameter of Value)" in the context of system development?
What is the main purpose of the "MPV (Main Parameter of Value)" in the context of system development?
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Which of the following is NOT a recommendation for a system in the 3rd stage of development?
Which of the following is NOT a recommendation for a system in the 3rd stage of development?
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The concept of "Evolutionary S-Curves" emphasizes the importance of:
The concept of "Evolutionary S-Curves" emphasizes the importance of:
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What is the primary way to address the "Fundamental Limit of Capability" in a system?
What is the primary way to address the "Fundamental Limit of Capability" in a system?
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What is the key concept conveyed by the graphical representation of the "Trends of Increasing Value and S-Curve Evolution"?
What is the key concept conveyed by the graphical representation of the "Trends of Increasing Value and S-Curve Evolution"?
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What is a key difference mentioned in the text between the 2nd and 3rd stage of system development?
What is a key difference mentioned in the text between the 2nd and 3rd stage of system development?
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Study Notes
TRIZ Tool: S-Curve Analysis
- S-curve analysis is used to understand business growth
- Key factors for business growth include: commitment to superior customer value (quality and price, innovation in products and services), focus on five sources of revenue growth (base retention, market share gain, market positioning, adjacent markets, new lines of business)
- Main Parameter of Value (MPV) are the product attributes that define customer behavior in the market
- MPVs are objective technical parameters (physical, geometrical, chemical)
- Traditional parameters like safety, cost, and performance are too general to be useful in innovation
- Only 1-3 parameters are crucial for customers
- MPV can vary with differing market segments
- S-curves are both descriptive and predictive
- Descriptive s-curve analysis is used to identify stages and determine best principles of operation for goals
- Predictive s-curve analysis formulates promising strategies for future development (fine tune, revamp, dump, finding new technology, and rethinking the whole process)
S-Curve Evolution
- Systems evolve according to objective evolutionary trends, akin to biological natural selection
- Systems compete for resources (money, energy)
- Stages of S-curves typically include a birth, growth, maturity, and decline phase.
1st Stage Analysis
- New systems have a "champion parameter", but haven't yet entered the market
- Examples include stem cell research, beta software versions, and new vehicle models
- Recommendations include expeditious market launch and focusing on product features most valued by the target market
2nd Stage Analysis
- Key features include rapid value improvement, increased production volume, and expansion to new applications
- Indicators include moving to mass production, increasing differentiation in application, and improved connection between system functions.
- Examples include GPS, tablets, and smartphones
- Recommendations include system optimization and adapting to new applications and features
3rd Stage Analysis
- S-curves slow down despite efforts
- Production volume stabilizing
- Contradictions arise, hindering further development
- Resources used are specialized and variations in design are of little value to the original function
- Examples include computers, cars, and mirrors
- Recommendations include cost reductions, improved aesthetic design, adapting to alternative systems, searching for a Main Parameter of Value from an earlier stage
4th Stage Analysis
- System functionality and revenues decline, along with production volume
- Existing better systems replace the current system due to inefficiency or value loss.
- System loses utility in less specialized areas
- Examples include typewriters, film cameras, and ink blotters
- Recommendations include finding new competitive markets, cost and design improvements, and possible transition to a supersystem.
Trends of Increasing Value and S-Curve Evolution
- Visual representation shows increasing value over time, with specific stages for understanding growth patterns.
The Overriding Importance of Evolutionary S-Curves
- Achieving a target MPV (Main Parameter of Value) often requires altering the current system, rather than simply adjusting the target.
- Evolutionary trends are predictable and stages of development follow a certain pattern
- Finding a new MPV in earlier stages of the S Curve development, to move to the next generation, helps avoiding declining stages.
Predictable Trends of Evolution
- The graph shows increasing value over time, with clear stages, including a 1st, 2nd, and final generation, reflecting a repeating pattern of evolution.
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Description
Explore the S-Curve Analysis tool in TRIZ that helps understand business growth. This quiz covers key factors like customer value, Main Parameter of Value, and the predictive aspects of S-curves for strategizing future development. Test your knowledge on how these concepts apply to innovation and market behavior.
