Tri-Component Attitude Model Quiz

A consumer's knowledge and perceptions of the features of an attitude object, typically expressed as beliefs. This is about whether or not a consumer believes the attitude object has specific attributes.

A consumer's feelings or emotions about the attitude object.

The tri-component attitude model suggests that a consumer's attitude towards an object is made up of three parts: Cognitive, Affective, and Conative.

The conative component of attitude refers to the likelihood that a consumer will take action. It represents the consumer's intentions to behave in a certain way towards the attitude object.

The three components (Cognitive, Affective, and Conative) of consumer attitude are interconnected and influence one another. Changes in one component can lead to changes in the others.

Attitudes serve a utilitarian function when they help us to perform tasks or achieve goals. We tend to favor products that have been useful in the past.

Attitudes that protect our ego or self-esteem serve an ego-defensive function. We might favor brands that make us feel good about ourselves.

When attitudes express our values and beliefs, they serve a value-expressive function. We might favor brands that align with our personal values.

Attitudes that help us understand the world around us serve a knowledge function. We might favor brands that provide us with information.

This approach aims to change consumer attitudes by focusing on the underlying motivations behind their attitudes. It considers how attitudes help people achieve things, protect themselves, express their values, and understand the world.

A model that represents consumer attitudes as a function of their beliefs about a product's attributes.

A specific multi-attribute model that focuses on changing attitude about a specific product.

Adding a new feature or benefit to an existing product.

Emphasizing the importance of an already existing feature or benefit.

Developing a completely new product with desirable features.

Individuals with a high need for cognition enjoy thinking and processing information. They are more likely to be persuaded by detailed product descriptions.

This personality trait describes how readily someone embraces new products.

The tendency for behaviors to be consistent with attitudes. This means that consumers are more likely to buy products they have a positive attitude towards.

The relationship between attitudes and behaviors can change based on factors like time or location.

Direct experiences with products, such as trying them out, can have a strong influence on attitudes.

Consumers often resist information that contradicts their strongly held beliefs, preferring interpretations that support their existing views.

Marketers try to alter consumer perceptions about a brand by highlighting its attributes or repositioning it against competitors.

Marketers often use phrases like "A new beginning" to evoke positive emotions and encourage change towards a brand.

When advertisers focus on changing the way consumers perceive competing brands, they often try to discredit or cast a negative light on those competitors.

A learned predisposition to behave in a consistently favorable or unfavorable manner towards a specific object like a product, brand, or service.

Experiencing a product or service firsthand through trial or usage.

Information about a product or service that comes from conversations with friends, family, or colleagues.

Information about a product or service that comes from advertisements, news articles, or online platforms.

Learning about a product or service from sources like customer reviews, blogs, or expert opinions.

Highlighting a completely new feature to make a product seem better. It creates a new positive attitude.

Emphasizing the importance of existing features to make a product more attractive.

Developing a completely new product that satisfies a particular set of needs. It leverages the attitude-toward-object model by focusing on what consumers value.

Marketers can use the Attitude-Toward-Object model to understand and predict consumer attitudes towards products and services.

Changing what people believe about a product to influence their attitude.

A consumer's positive emotional experience can lead them to spend more time shopping, enjoy it more, and recommend it to others.

The conative component is about the consumer's intention to buy a product.

Attitudes can be influenced by how relevant the purchase is to the consumer's overall needs and values. This is like a spectrum, with high relevance leading to careful thinking and low relevance leading to less thought.

A consumer's attitude towards a product is influenced by how relevant it is to their current needs and interests. This is like a spotlight, focusing on what matters most at the moment.

This model attempts to predict behavior based on a combination of beliefs (cognitive) about a product's attributes, feelings (affective) towards those attributes, and perceptions of what relevant others think (subjective norms).

This theory describes situations where consumers are trying to achieve a goal despite obstacles. It captures cases where the desired outcome is uncertain but the effort is being made.

This model focuses on how consumer attitudes toward brands are influenced by their feelings about advertisements. They suggest that positive feelings for an ad can lead to more favorable brand attitudes.

Personal impediments are internal barriers that prevent consumers from reaching their consumption goals. These barriers stem from within the consumer themselves.

Environmental impediments are external barriers that restrict consumer behavior. These obstacles are external to the consumer and arise from their environment.