Tri-Component Attitude Model Quiz

<p>Conation (D)</p> Signup and view all the answers

<p>It directly reflects consumer emotions and feelings (A)</p> Signup and view all the answers

<p>To appeal to consumers' motivations behind their attitudes (C)</p> Signup and view all the answers

<p>Utilitarian function (C)</p> Signup and view all the answers

<p>Cognitive dissonance function (A)</p> Signup and view all the answers

<p>It results in a favorable attitude towards the product (D)</p> Signup and view all the answers

<p>Value-expressive function (C)</p> Signup and view all the answers

<p>Need for Cognition (A)</p> Signup and view all the answers

<p>Direct product evaluation (D)</p> Signup and view all the answers

<p>Innovativeness (A)</p> Signup and view all the answers

<p>They can change the consistency between attitudes and behaviors. (A)</p> Signup and view all the answers

<p>Situational factors influence the consistency between attitudes and behaviors. (D)</p> Signup and view all the answers

<p>Understanding consumers' attitudes based on their assessments of an object's attributes (B)</p> Signup and view all the answers

<p>Change the product's branding (C)</p> Signup and view all the answers

<p>Provides alternatives that may improve consumer attitudes (B)</p> Signup and view all the answers

<p>It influences how attributes are assessed by consumers (B)</p> Signup and view all the answers

<p>Emphasizing product attributes to influence consumer attitudes (C)</p> Signup and view all the answers

<p>Consumers often resist evidence that contradicts their beliefs. (B)</p> Signup and view all the answers

<p>The extent to which the product possesses specific attributes (C)</p> Signup and view all the answers

<p>Changing beliefs about competing brands through direct advertisements. (C)</p> Signup and view all the answers

<p>Adding an attribute (D)</p> Signup and view all the answers

<p>Attitudes are influenced by assessments of prominent attributes of objects. (C)</p> Signup and view all the answers

<p>A new beginning. (C)</p> Signup and view all the answers

<p>Promoting a new safety feature over existing ones (A)</p> Signup and view all the answers

<p>They tend to reinforce their pre-existing attitudes. (C)</p> Signup and view all the answers

<p>The amount of pulp in the juice (B)</p> Signup and view all the answers

<p>The assortment of product colors (A)</p> Signup and view all the answers

<p>A learned predisposition to behave in a consistent manner (C)</p> Signup and view all the answers

<p>Price comparisons (B)</p> Signup and view all the answers

<p>When trial purchases meet or exceed expectations (D)</p> Signup and view all the answers

<p>Increased information availability (B)</p> Signup and view all the answers

<p>It serves as an information source that can shape evaluations. (B)</p> Signup and view all the answers

<p>The usefulness of brands based on past experiences (C)</p> Signup and view all the answers

<p>Ego-Defensive Function (C)</p> Signup and view all the answers

<p>Central Route (A)</p> Signup and view all the answers

<p>Consumers desire to clarify their understanding of brands and concepts. (C)</p> Signup and view all the answers

<p>It is characterized by limited information processing. (D)</p> Signup and view all the answers

<p>The consumer's emotional feelings towards the attitude object (C)</p> Signup and view all the answers

<p>It can encourage consumers to revisit and recommend the shopping center. (A)</p> Signup and view all the answers

<p>The likelihood of purchase intention towards an attitude object (B)</p> Signup and view all the answers

<p>Changing beliefs about products (A)</p> Signup and view all the answers

<p>Affective component (B)</p> Signup and view all the answers

<p>Cognitive, affective, and conative components along with subjective norms (C)</p> Signup and view all the answers

<p>There are personal and environmental impediments that can hinder consumption efforts (B)</p> Signup and view all the answers

<p>They shape consumer feelings and significantly affect attitudes toward advertised brands (B)</p> Signup and view all the answers

<p>Utilitarian function (B)</p> Signup and view all the answers

<p>The first 500 people at the football game will receive a team cap (A)</p> Signup and view all the answers

<p>I want to try to lose 2 inches off my waist by my birthday (D)</p> Signup and view all the answers

<p>I'm planning to exercise more often this month (D)</p> Signup and view all the answers

<p>Subjective norms (B)</p> Signup and view all the answers

A consumer's knowledge and perceptions of the features of an attitude object, typically expressed as beliefs. This is about whether or not a consumer believes the attitude object has specific attributes.

A consumer's feelings or emotions about the attitude object.

The tri-component attitude model suggests that a consumer's attitude towards an object is made up of three parts: Cognitive, Affective, and Conative.

The conative component of attitude refers to the likelihood that a consumer will take action. It represents the consumer's intentions to behave in a certain way towards the attitude object.

The three components (Cognitive, Affective, and Conative) of consumer attitude are interconnected and influence one another. Changes in one component can lead to changes in the others.

Attitudes serve a utilitarian function when they help us to perform tasks or achieve goals. We tend to favor products that have been useful in the past.

Attitudes that protect our ego or self-esteem serve an ego-defensive function. We might favor brands that make us feel good about ourselves.

When attitudes express our values and beliefs, they serve a value-expressive function. We might favor brands that align with our personal values.

Attitudes that help us understand the world around us serve a knowledge function. We might favor brands that provide us with information.

This approach aims to change consumer attitudes by focusing on the underlying motivations behind their attitudes. It considers how attitudes help people achieve things, protect themselves, express their values, and understand the world.

A model that represents consumer attitudes as a function of their beliefs about a product's attributes.

A specific multi-attribute model that focuses on changing attitude about a specific product.

Adding a new feature or benefit to an existing product.

Emphasizing the importance of an already existing feature or benefit.

Developing a completely new product with desirable features.

Individuals with a high need for cognition enjoy thinking and processing information. They are more likely to be persuaded by detailed product descriptions.

This personality trait describes how readily someone embraces new products.

The tendency for behaviors to be consistent with attitudes. This means that consumers are more likely to buy products they have a positive attitude towards.

The relationship between attitudes and behaviors can change based on factors like time or location.

Direct experiences with products, such as trying them out, can have a strong influence on attitudes.

Consumers often resist information that contradicts their strongly held beliefs, preferring interpretations that support their existing views.

Marketers try to alter consumer perceptions about a brand by highlighting its attributes or repositioning it against competitors.

Marketers often use phrases like "A new beginning" to evoke positive emotions and encourage change towards a brand.

When advertisers focus on changing the way consumers perceive competing brands, they often try to discredit or cast a negative light on those competitors.

A learned predisposition to behave in a consistently favorable or unfavorable manner towards a specific object like a product, brand, or service.

Experiencing a product or service firsthand through trial or usage.

Information about a product or service that comes from conversations with friends, family, or colleagues.

Information about a product or service that comes from advertisements, news articles, or online platforms.

Learning about a product or service from sources like customer reviews, blogs, or expert opinions.

Highlighting a completely new feature to make a product seem better. It creates a new positive attitude.

Emphasizing the importance of existing features to make a product more attractive.

Developing a completely new product that satisfies a particular set of needs. It leverages the attitude-toward-object model by focusing on what consumers value.

Marketers can use the Attitude-Toward-Object model to understand and predict consumer attitudes towards products and services.

Changing what people believe about a product to influence their attitude.

A consumer's positive emotional experience can lead them to spend more time shopping, enjoy it more, and recommend it to others.

The conative component is about the consumer's intention to buy a product.

Attitudes can be influenced by how relevant the purchase is to the consumer's overall needs and values. This is like a spectrum, with high relevance leading to careful thinking and low relevance leading to less thought.

A consumer's attitude towards a product is influenced by how relevant it is to their current needs and interests. This is like a spotlight, focusing on what matters most at the moment.

This model attempts to predict behavior based on a combination of beliefs (cognitive) about a product's attributes, feelings (affective) towards those attributes, and perceptions of what relevant others think (subjective norms).

This theory describes situations where consumers are trying to achieve a goal despite obstacles. It captures cases where the desired outcome is uncertain but the effort is being made.

This model focuses on how consumer attitudes toward brands are influenced by their feelings about advertisements. They suggest that positive feelings for an ad can lead to more favorable brand attitudes.

Personal impediments are internal barriers that prevent consumers from reaching their consumption goals. These barriers stem from within the consumer themselves.

Environmental impediments are external barriers that restrict consumer behavior. These obstacles are external to the consumer and arise from their environment.