Trends in Enterprise Applications
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Questions and Answers

What is the purpose of interactivity in e-commerce, as mentioned in the text?

  • To allow customers to interact with technical support through a chat window (correct)
  • To provide customers with hundreds of prices for the same product
  • To enable customers to upload videos to YouTube or Facebook
  • To enable customers to customize their website experience

What is richness in the context of e-commerce, according to the text?

  • The ability to upload videos to YouTube or Facebook
  • The ability to access the internet from anywhere
  • The ability to interact with technical support through multimedia (correct)
  • The ability to find hundreds of prices for the same product

What is the term used to describe the ability to access the internet from anywhere, according to the text?

  • Social technology
  • Ubiquity (correct)
  • Personalization
  • Informal density

What is the purpose of social technology in e-commerce, according to the text?

<p>To enable customers to upload videos to YouTube or Facebook (A)</p> Signup and view all the answers

What is the term used to describe the ability to customize a website experience, according to the text?

<p>Personalization (D)</p> Signup and view all the answers

What is the benefit of informal density in e-commerce, according to the text?

<p>Providing customers with hundreds of prices for the same product (B)</p> Signup and view all the answers

What enables users to obtain online answers to ad hoc questions in a fairly rapid amount of time?

<p>Multidimensional Data Model (D)</p> Signup and view all the answers

What type of data mining involves discovering patterns describing a group an item belongs to?

<p>Classifications (A)</p> Signup and view all the answers

What type of mining involves analyzing the structure of websites, including links and user interaction data?

<p>Structure Mining (B)</p> Signup and view all the answers

What type of mining involves analyzing large amounts of unstructured data, such as text files and emails?

<p>Text Mining (C)</p> Signup and view all the answers

What is the primary goal of Data Mining?

<p>To find hidden patterns and relationships (B)</p> Signup and view all the answers

What is the term for the suite of integrated software modules and a common central database that helps manage an enterprise?

<p>ERP Systems (B)</p> Signup and view all the answers

What is the primary effect of interactivity on user experience in e-commerce?

<p>Adjusts consumer experience to become individual co-participants of processes (A)</p> Signup and view all the answers

How does interactivity with messages in e-commerce impact consumers?

<p>It makes consumers feel like individual co-participants of processes (A)</p> Signup and view all the answers

What is the result of interactivity in terms of consumer experience?

<p>An enriched experience due to video, audio, and text messages (D)</p> Signup and view all the answers

How does interactivity impact the role of consumers in e-commerce?

<p>It makes them individual co-participants of processes (D)</p> Signup and view all the answers

What is the primary benefit of interactivity in terms of consumer experience?

<p>Enriching the experience through video, audio, and text messages (D)</p> Signup and view all the answers

How does interactivity impact the transaction process in e-commerce?

<p>It enables consumers to become individual co-participants of processes (C)</p> Signup and view all the answers

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