Travel Agency Groups and Marketing

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Questions and Answers

What is the minimum standard for a group in the travel industry?

  • 10 individual travelers
  • 10 rooms for land groups, 8 cabins for cruise lines (correct)
  • 5 rooms for land groups, 10 cabins for cruise lines
  • 15 rooms for land groups, 12 cabins for cruise lines

What type of group shares a common interest or purpose?

  • Land group
  • Speculative group
  • Cruise group
  • Affinity group (correct)

What is an example of an affinity group?

  • A group of people traveling solo
  • A group of friends traveling together
  • A group of strangers traveling together
  • A family group (correct)

Who is usually the primary point of contact for an affinity group?

<p>The group leader (A)</p> Signup and view all the answers

What is the purpose of categorizing groups into affinity or speculative?

<p>To understand what group avenue to recommend (D)</p> Signup and view all the answers

What type of group does not have a common interest or purpose?

<p>Speculative group (D)</p> Signup and view all the answers

What is a characteristic of speculative groups?

<p>No defined group leader (D)</p> Signup and view all the answers

What is the primary goal of creating a speculative group?

<p>To promote your business and gain interest from clients (C)</p> Signup and view all the answers

What is essential to consider before booking a speculative group?

<p>The target audience's desires and interests (D)</p> Signup and view all the answers

What is unique about the qualification process for groups?

<p>It includes additional qualification questions (C)</p> Signup and view all the answers

What is a characteristic of affinity groups?

<p>Minimal marketing is required (B)</p> Signup and view all the answers

What should you research before creating a speculative group?

<p>The interests and desires of your client base (B)</p> Signup and view all the answers

What is the purpose of the Qualifying your Group and/or Group Leader outline?

<p>To help you gain in-depth knowledge about your group (B)</p> Signup and view all the answers

What is an important factor to consider when determining a group's typical price range?

<p>The group's past consumption (A)</p> Signup and view all the answers

What type of group is defined by a social function or a special bond?

<p>Affinity Group (B)</p> Signup and view all the answers

What is a characteristic of a Flexible Group?

<p>It has a maximum of 30 rooms (C)</p> Signup and view all the answers

What is an important question to ask when qualifying a group?

<p>Why is the group traveling? (D)</p> Signup and view all the answers

What is a common misconception about group rates?

<p>They are always the lowest price (D)</p> Signup and view all the answers

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