18 Questions
What is the minimum standard for a group in the travel industry?
10 rooms for land groups, 8 cabins for cruise lines
What type of group shares a common interest or purpose?
Affinity group
What is an example of an affinity group?
A family group
Who is usually the primary point of contact for an affinity group?
The group leader
What is the purpose of categorizing groups into affinity or speculative?
To understand what group avenue to recommend
What type of group does not have a common interest or purpose?
Speculative group
What is a characteristic of speculative groups?
No defined group leader
What is the primary goal of creating a speculative group?
To promote your business and gain interest from clients
What is essential to consider before booking a speculative group?
The target audience's desires and interests
What is unique about the qualification process for groups?
It includes additional qualification questions
What is a characteristic of affinity groups?
Minimal marketing is required
What should you research before creating a speculative group?
The interests and desires of your client base
What is the purpose of the Qualifying your Group and/or Group Leader outline?
To help you gain in-depth knowledge about your group
What is an important factor to consider when determining a group's typical price range?
The group's past consumption
What type of group is defined by a social function or a special bond?
Affinity Group
What is a characteristic of a Flexible Group?
It has a maximum of 30 rooms
What is an important question to ask when qualifying a group?
Why is the group traveling?
What is a common misconception about group rates?
They are always the lowest price
Learn about the different types of groups in travel agencies, including affinity groups and speculative groups, and how they can be marketed to. Understand the role of group leaders and how to promote your business to these groups.
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