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Travel Agency Groups and Marketing

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Questions and Answers

What is the minimum standard for a group in the travel industry?

10 individual travelers

10 rooms for land groups, 8 cabins for cruise lines (correct)

5 rooms for land groups, 10 cabins for cruise lines

15 rooms for land groups, 12 cabins for cruise lines

What type of group shares a common interest or purpose?

Land group

Speculative group

Cruise group

Affinity group (correct)

What is an example of an affinity group?

A group of people traveling solo

A group of friends traveling together

A group of strangers traveling together

A family group (correct)

Who is usually the primary point of contact for an affinity group?

The group leader Signup and view all the answers

What is the purpose of categorizing groups into affinity or speculative?

To understand what group avenue to recommend Signup and view all the answers

What type of group does not have a common interest or purpose?

Speculative group Signup and view all the answers

What is a characteristic of speculative groups?

No defined group leader Signup and view all the answers

What is the primary goal of creating a speculative group?

To promote your business and gain interest from clients Signup and view all the answers

What is essential to consider before booking a speculative group?

The target audience's desires and interests Signup and view all the answers

What is unique about the qualification process for groups?

It includes additional qualification questions Signup and view all the answers

What is a characteristic of affinity groups?

Minimal marketing is required Signup and view all the answers

What should you research before creating a speculative group?

The interests and desires of your client base Signup and view all the answers

What is the purpose of the Qualifying your Group and/or Group Leader outline?

To help you gain in-depth knowledge about your group Signup and view all the answers

What is an important factor to consider when determining a group's typical price range?

The group's past consumption Signup and view all the answers

What type of group is defined by a social function or a special bond?

Affinity Group Signup and view all the answers

What is a characteristic of a Flexible Group?

It has a maximum of 30 rooms Signup and view all the answers

What is an important question to ask when qualifying a group?

Why is the group traveling? Signup and view all the answers

What is a common misconception about group rates?

They are always the lowest price Signup and view all the answers