Trademark Registration and Pricing Strategies Quiz

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Which of the following is the legal protection provided for a brand name, brand mark or trade character?

Tradecodes

Tidemarks

Brandmarks

Trademarks (correct)

A no-haggling pricing policy is a type of which pricing strategy?

Sales Orientation

Status quo

Maximising profits

Customer-oriented (correct)

Which of the following factors is NOT part of Porter's five forces model?

Threat of substitutes

Threat of exit

Threat of new entrants

Bargaining power of competitors (correct)

Which of the following core questions is NOT required to understand consumer behaviour?

How do they buy? Signup and view all the answers

Which of the following is NOT a factor in Porter's five forces model?

Bargaining power of competitors Signup and view all the answers

Which pricing strategy focuses on maximizing profits?

Maximising profits Signup and view all the answers

Which of the following is NOT a factor in the microenvironment of a business?

Economic forces Signup and view all the answers

What is the primary motivation behind corporate social responsibility?

To be accountable for the impact of business actions on society Signup and view all the answers

Which of the following is NOT a factor that determines the strength of a brand's trademark?

The pricing strategy used for the brand's products Signup and view all the answers

In Porter's Five Forces model, which of the following is NOT considered a force?

Pricing strategy of the firm Signup and view all the answers

Which of the following is a component of the macroenvironment that a business must consider?

Economic forces Signup and view all the answers

Which of the following pricing strategies is most likely to be used by a firm with a strong brand and high customer loyalty?

Premium pricing Signup and view all the answers

Which of the following is NOT a core element of marketing strategy?

Advertising Signup and view all the answers

Which of the following pricing tactics involves advertising low prices and then pressuring customers to purchase higher-priced versions of the product?

Bait and switch Signup and view all the answers

According to Porter's Five Forces model, which of the following is NOT a force that affects industry competition?

Government regulations Signup and view all the answers

Which of the following statements about laws is NOT true?

All of these statements are true. Signup and view all the answers

Which of the following is a solution to the challenge of intangibility in services marketing?

All of the above Signup and view all the answers

Trademark Registration and Pricing Strategies Quiz

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