17 Questions
Which of the following is the legal protection provided for a brand name, brand mark or trade character?
Trademarks
A no-haggling pricing policy is a type of which pricing strategy?
Customer-oriented
Which of the following factors is NOT part of Porter's five forces model?
Bargaining power of competitors
Which of the following core questions is NOT required to understand consumer behaviour?
How do they buy?
Which of the following is NOT a factor in Porter's five forces model?
Bargaining power of competitors
Which pricing strategy focuses on maximizing profits?
Maximising profits
Which of the following is NOT a factor in the microenvironment of a business?
Economic forces
What is the primary motivation behind corporate social responsibility?
To be accountable for the impact of business actions on society
Which of the following is NOT a factor that determines the strength of a brand's trademark?
The pricing strategy used for the brand's products
In Porter's Five Forces model, which of the following is NOT considered a force?
Pricing strategy of the firm
Which of the following is a component of the macroenvironment that a business must consider?
Economic forces
Which of the following pricing strategies is most likely to be used by a firm with a strong brand and high customer loyalty?
Premium pricing
Which of the following is NOT a core element of marketing strategy?
Advertising
Which of the following pricing tactics involves advertising low prices and then pressuring customers to purchase higher-priced versions of the product?
Bait and switch
According to Porter's Five Forces model, which of the following is NOT a force that affects industry competition?
Government regulations
Which of the following statements about laws is NOT true?
All of these statements are true.
Which of the following is a solution to the challenge of intangibility in services marketing?
All of the above
Test your knowledge on legal protection for brand names and pricing strategies with this quiz. Identify the correct term for protecting a brand name and choose the type of pricing strategy that involves a no-haggling pricing policy.
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