Trademark Registration and Pricing Strategies Quiz
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Questions and Answers

Which of the following is the legal protection provided for a brand name, brand mark or trade character?

  • Tradecodes
  • Tidemarks
  • Brandmarks
  • Trademarks (correct)
  • A no-haggling pricing policy is a type of which pricing strategy?

  • Sales Orientation
  • Status quo
  • Maximising profits
  • Customer-oriented (correct)
  • Which of the following factors is NOT part of Porter's five forces model?

  • Threat of substitutes
  • Threat of exit
  • Threat of new entrants
  • Bargaining power of competitors (correct)
  • Which of the following core questions is NOT required to understand consumer behaviour?

    <p>How do they buy?</p> Signup and view all the answers

    Which of the following is NOT a factor in Porter's five forces model?

    <p>Bargaining power of competitors</p> Signup and view all the answers

    Which pricing strategy focuses on maximizing profits?

    <p>Maximising profits</p> Signup and view all the answers

    Which of the following is NOT a factor in the microenvironment of a business?

    <p>Economic forces</p> Signup and view all the answers

    What is the primary motivation behind corporate social responsibility?

    <p>To be accountable for the impact of business actions on society</p> Signup and view all the answers

    Which of the following is NOT a factor that determines the strength of a brand's trademark?

    <p>The pricing strategy used for the brand's products</p> Signup and view all the answers

    In Porter's Five Forces model, which of the following is NOT considered a force?

    <p>Pricing strategy of the firm</p> Signup and view all the answers

    Which of the following is a component of the macroenvironment that a business must consider?

    <p>Economic forces</p> Signup and view all the answers

    Which of the following pricing strategies is most likely to be used by a firm with a strong brand and high customer loyalty?

    <p>Premium pricing</p> Signup and view all the answers

    Which of the following is NOT a core element of marketing strategy?

    <p>Advertising</p> Signup and view all the answers

    Which of the following pricing tactics involves advertising low prices and then pressuring customers to purchase higher-priced versions of the product?

    <p>Bait and switch</p> Signup and view all the answers

    According to Porter's Five Forces model, which of the following is NOT a force that affects industry competition?

    <p>Government regulations</p> Signup and view all the answers

    Which of the following statements about laws is NOT true?

    <p>All of these statements are true.</p> Signup and view all the answers

    Which of the following is a solution to the challenge of intangibility in services marketing?

    <p>All of the above</p> Signup and view all the answers

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