Podcast
Questions and Answers
Which of the following is the legal protection provided for a brand name, brand mark or trade character?
Which of the following is the legal protection provided for a brand name, brand mark or trade character?
- Tradecodes
- Tidemarks
- Brandmarks
- Trademarks (correct)
A no-haggling pricing policy is a type of which pricing strategy?
A no-haggling pricing policy is a type of which pricing strategy?
- Sales Orientation
- Status quo
- Maximising profits
- Customer-oriented (correct)
Which of the following factors is NOT part of Porter's five forces model?
Which of the following factors is NOT part of Porter's five forces model?
- Threat of substitutes
- Threat of exit
- Threat of new entrants
- Bargaining power of competitors (correct)
Which of the following core questions is NOT required to understand consumer behaviour?
Which of the following core questions is NOT required to understand consumer behaviour?
Which of the following is NOT a factor in Porter's five forces model?
Which of the following is NOT a factor in Porter's five forces model?
Which pricing strategy focuses on maximizing profits?
Which pricing strategy focuses on maximizing profits?
Which of the following is NOT a factor in the microenvironment of a business?
Which of the following is NOT a factor in the microenvironment of a business?
What is the primary motivation behind corporate social responsibility?
What is the primary motivation behind corporate social responsibility?
Which of the following is NOT a factor that determines the strength of a brand's trademark?
Which of the following is NOT a factor that determines the strength of a brand's trademark?
In Porter's Five Forces model, which of the following is NOT considered a force?
In Porter's Five Forces model, which of the following is NOT considered a force?
Which of the following is a component of the macroenvironment that a business must consider?
Which of the following is a component of the macroenvironment that a business must consider?
Which of the following pricing strategies is most likely to be used by a firm with a strong brand and high customer loyalty?
Which of the following pricing strategies is most likely to be used by a firm with a strong brand and high customer loyalty?
Which of the following is NOT a core element of marketing strategy?
Which of the following is NOT a core element of marketing strategy?
Which of the following pricing tactics involves advertising low prices and then pressuring customers to purchase higher-priced versions of the product?
Which of the following pricing tactics involves advertising low prices and then pressuring customers to purchase higher-priced versions of the product?
According to Porter's Five Forces model, which of the following is NOT a force that affects industry competition?
According to Porter's Five Forces model, which of the following is NOT a force that affects industry competition?
Which of the following statements about laws is NOT true?
Which of the following statements about laws is NOT true?
Which of the following is a solution to the challenge of intangibility in services marketing?
Which of the following is a solution to the challenge of intangibility in services marketing?
