IPL 1 - Trademark Basics

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Questions and Answers

What characteristic makes a mark like 'Apple' for computers registrable?

  • It is widely recognized as a generic term.
  • It is identical to the goods it represents.
  • It has a known meaning that is arbitrary. (correct)
  • It is descriptive of the goods.

Which of the following best categorizes 'fresh and crunchy' for apples?

  • Descriptive mark (correct)
  • Arbitrary mark
  • Suggestive mark
  • Generic term

What is the primary focus of Section 8-2B in trademark applications?

  • Identifying generic marks
  • Evaluating absolute grounds for objection
  • Assessing similarity with earlier trademarks (correct)
  • Examining the uniqueness of a mark

In the STAVILLE test, what does the second step evaluate?

<p>Identity or similarity of goods or services (A)</p> Signup and view all the answers

Which of the following statements about earlier trademarks is true?

<p>They influence the registrability of a new mark. (C)</p> Signup and view all the answers

What condition must be met for the likelihood of confusion to be assessed in trademark registration?

<p>The goods or services must be identical or similar. (D)</p> Signup and view all the answers

In trademark law, what does the term 'descriptive' generally refer to?

<p>A mark that directly describes features or characteristics of the goods. (C)</p> Signup and view all the answers

What is the first requirement to evaluate under the STAVILLE test?

<p>Similarity between the marks (B)</p> Signup and view all the answers

Which type of trademark is likely to face the least difficulty in registration?

<p>Arbitrary trademarks (C)</p> Signup and view all the answers

What factor is crucial in determining if a mark has a higher threshold for dissimilarity?

<p>The inherent technical distinctiveness of the mark (C)</p> Signup and view all the answers

When assessing similarity between two marks, what aspect should be primarily focused on?

<p>The overall impression of the marks (B)</p> Signup and view all the answers

Which of the following approaches is NOT used to determine oral similarity between marks?

<p>Syllable overlap approach (C)</p> Signup and view all the answers

From whose perspective should the assessment of mark similarity be made?

<p>The average consumer’s perspective (B)</p> Signup and view all the answers

What is the focus when analyzing conceptual similarity between competing marks?

<p>The ideas that inform the understanding of the marks (D)</p> Signup and view all the answers

Which statement about the assessment of mark similarity is most accurate?

<p>It must consider visual, oral, and conceptual factors. (D)</p> Signup and view all the answers

What does the presence of high technical distinctiveness in a mark imply?

<p>The mark is less likely to be considered similar to others. (D)</p> Signup and view all the answers

How should competing marks be generally compared in practical scenarios?

<p>In brief, focusing on overall impression (B)</p> Signup and view all the answers

Which factor is NOT considered when determining visual similarity of marks?

<p>The specific meaning of the words (D)</p> Signup and view all the answers

What is the primary consideration regarding the consumer when assessing mark similarity?

<p>Their capacity to remember details (A)</p> Signup and view all the answers

What distinguishes being similar from being confusingly similar in the context of marks and goods?

<p>Intrinsic factors vs. extrinsic factors affecting consumer perception. (C)</p> Signup and view all the answers

Under what circumstances is a greater degree of care in selecting goods likely to reduce consumer confusion?

<p>When the goods require technical assistance in their selection. (A)</p> Signup and view all the answers

How long is a trademark registration valid after the application date?

<p>10 years (C)</p> Signup and view all the answers

What should a licensee do if trademark registration expires during the license term?

<p>Renew the registration to avoid potential breach of license terms. (B)</p> Signup and view all the answers

What establishes the exclusive rights of a registered trademark proprietor?

<p>The requirements of Section 30 regarding disclaimers. (D)</p> Signup and view all the answers

What is the main financial consideration when applying for a trademark?

<p>The number of jurisdictions and variations (C)</p> Signup and view all the answers

What is a consequence of not ensuring the uniqueness of a trademark before application?

<p>Opposition from the public can occur (D)</p> Signup and view all the answers

Which statement best describes absolute grounds of objection in trademark registration?

<p>They are based purely on the mark itself (D)</p> Signup and view all the answers

What must the owner of a registered mark demonstrate within five years to avoid relocation for non-use?

<p>Use of the mark with proper consent (D)</p> Signup and view all the answers

What kind of information is disclosed in the Trademarks Journal after filing an application?

<p>Details about potential opposition from competitors (D)</p> Signup and view all the answers

How are relative grounds of objection different from absolute grounds?

<p>They take into account existing similar marks (B)</p> Signup and view all the answers

When considering where to register a trademark, what future aspect should be taken into account?

<p>Expansion into new markets (A)</p> Signup and view all the answers

What is the first step in assessing mark similarity according to the STA -well test?

<p>Assess whether the goods or services are identical (C)</p> Signup and view all the answers

In classifying goods under NEES classification, how many classes are there in total?

<p>45 (B)</p> Signup and view all the answers

Which class primarily covers financial, banking, insurance, and real estate services?

<p>Class 36 (A)</p> Signup and view all the answers

What aspect does the British sugar factors NOT consider when assessing similarity?

<p>The price point of the goods (A)</p> Signup and view all the answers

When is the likelihood of confusion assessed in the STA -well test?

<p>After determining if goods or services are identical or similar (C)</p> Signup and view all the answers

How can one determine if goods are found on the same shelves in a shop?

<p>By evaluating the trade channels through which they reach the market (B)</p> Signup and view all the answers

What is the main implication if goods or services are under the same class?

<p>They might be similar but further assessment is needed (C)</p> Signup and view all the answers

What does it imply if goods are deemed to have a higher extent of competition?

<p>They are likely to be identified as similar (A)</p> Signup and view all the answers

What must be considered first during the assessment of mark similarity?

<p>Identifying specifications of the respective marks (A)</p> Signup and view all the answers

Which of the following statements about self-serve consumer items is correct?

<p>They are sometimes competitive even when on different shelves (C)</p> Signup and view all the answers

In the intricate landscape of intellectual property law, particularly concerning trademarks, which of the following scenarios most accurately encapsulates the tripartite definition of a 'trademark' as enshrined in foundational legislative frameworks?

<p>A graphically representable sign, possessing inherent or acquired distinctiveness, capable of unequivocally distinguishing the goods or services of one undertaking from those of other undertakings. (D)</p> Signup and view all the answers

Within mature intellectual property jurisdictions, the formal registration of a trademark constitutes a sine qua non for the legal establishment of proprietary rights and the subsequent initiation of enforcement actions against putative infringers.

<p>False (B)</p> Signup and view all the answers

Elucidate the nuanced legal significance of trademark registration as 'prima facie evidence of ownership' within the context of adversarial proceedings, explicitly contrasting its procedural implications with the evidentiary burden incumbent upon claimants in common law passing off actions.

<p>Trademark registration, by virtue of conferring prima facie evidence of ownership, fundamentally shifts the burden of proof in contentious matters. Unlike common law passing off, where the onus is on the claimant to demonstrate goodwill and misrepresentation, registration presumes ownership, compelling the challenger to affirmatively disprove the registrant's title. This distinction represents a significant procedural advantage for registered trademark holders.</p> Signup and view all the answers

In the jurisprudential assessment of trademark infringement and registrability concerning similar marks, the ________ test, exemplified by the Staywell decision, serves as a critical analytical framework, particularly within jurisdictions adopting a multi-step evaluative approach to determine the likelihood of confusion.

<p>STAVILLE</p> Signup and view all the answers

Match the following categories of trademarks with their precise legal descriptions, as defined within established trademark jurisprudence:

<p>Word Mark = A trademark consisting exclusively of textual elements, devoid of any figurative or design components, claiming protection solely for the verbal construct. Device Mark = A trademark composed entirely of visual elements, such as logos, symbols, or graphic designs, without any textual components, seeking protection for the graphical representation alone. Composite Mark = A trademark that integrates both textual and distinctive graphical elements into a unified whole, wherein protection is sought for the combination and interaction of these components, rather than each element in isolation.</p> Signup and view all the answers

Considering the economic and strategic imperatives of trademark registration, which of the following represents the most salient primary rationale for a commercial entity to undertake the formal registration of its trademark?

<p>To accrue a legally recognized property right in the mark, thereby enhancing its asset value and facilitating robust enforcement against unauthorized exploitation and infringement. (A)</p> Signup and view all the answers

In the context of trademark law, the assessment of 'mark similarity' within infringement or opposition proceedings necessitates a strictly 'side-by-side' mechanistic comparative analysis of the constituent elements of the competing marks, thereby minimizing subjective interpretative factors.

<p>False (B)</p> Signup and view all the answers

Delineate the conceptual distinction between 'absolute grounds' and 'relative grounds' for refusal of trademark registration, explicitly illustrating how each category relates to the intrinsic characteristics of the mark itself versus extrinsic factors such as pre-existing registered marks.

<p>Absolute grounds for refusal pertain to inherent deficiencies within the applied-for mark itself, such as lack of distinctiveness or descriptiveness. Conversely, relative grounds hinge on external factors, primarily the existence of earlier conflicting trademarks. Absolute grounds assessment is intrinsic to the mark; relative grounds necessitate comparison with prior rights.</p> Signup and view all the answers

Under Section 7.1(b) of relevant trademark legislation, a mark devoid of any ________ character is deemed ineligible for registration on absolute grounds, reflecting a fundamental principle that trademarks must serve to distinguish goods or services from those of others.

<p>distinctive</p> Signup and view all the answers

In the context of evaluating 'likelihood of confusion' in trademark infringement disputes, which of the following factors is unequivocally classified as an 'impermissible extraneous factor' and therefore disregarded in the formal assessment?

<p>Disparities in the pricing strategies or promotional packaging employed by the alleged infringer in relation to the trademark owner's established market positioning. (B)</p> Signup and view all the answers

Within trademark revocation proceedings predicated on non-use, the evidentiary burden rests unequivocally upon the challenger to conclusively demonstrate the trademark proprietor's uninterrupted cessation of use for a continuous five-year period.

<p>False (B)</p> Signup and view all the answers

Articulate the differential effective dates that govern invalidation and revocation actions concerning registered trademarks, specifically detailing how these temporal distinctions impact the retrospective and prospective legal consequences of each action.

<p>Invalidation is deemed to have a retroactive effect, as if the registration never occurred ab initio, though past transactions may be unaffected. Revocation, in contrast, operates prospectively from a specified date, typically the date the grounds for revocation arose, thus impacting rights from that point forward but not retroactively annulling prior validity.</p> Signup and view all the answers

Section 27(5) of the Trademarks Act introduces a critical ________ element for certain categories of trademark infringement, stipulating that the putative infringer must possess a requisite level of awareness regarding the trademark owner's lack of consent for their use to be actionable.

<p>mental</p> Signup and view all the answers

In assessing the 'similarity of goods or services' within the context of trademark law, particularly under the Staywell test's step two, which of the following analytical methodologies is considered most determinative beyond mere class concordance under the NICE classification?

<p>A granular examination of the actual specifications of goods or services claimed in the trademark applications, focusing on their functional attributes, intended purpose, and end-user demographics. (B)</p> Signup and view all the answers

The 'STAVILLE' test, applied in both trademark opposition and infringement proceedings, mandates an identical methodological approach in both contexts, thereby ensuring procedural consistency across pre-registration and post-registration disputes.

<p>False (B)</p> Signup and view all the answers

Describe the procedural and evidentiary requirements for successfully invoking the 'own name defense' under Section 28 of the Trademarks Act as a legitimate defense against trademark infringement allegations.

<p>The 'own name defense' under Section 28 requires demonstrating bona fide use of one's own name or the name of one's place of business. This defense is typically limited to natural persons and requires that the use is not misleading or intended to unfairly capitalize on the claimant's trademark reputation.</p> Signup and view all the answers

In the context of conceptual similarity assessment between trademarks, the evaluative process necessitates discerning the ________ that underpin and inform the overall understanding of each mark, appreciating them holistically rather than in isolated component parts.

<p>ideas</p> Signup and view all the answers

Considering the temporal scope of trademark protection, what is the standard initial duration of registration for a trademark from the date of application, and what mechanism is available for maintaining perpetual protection?

<p>A term of 10 years from the date of application, renewable indefinitely for successive 10-year periods, contingent upon continued payment of renewal fees. (C)</p> Signup and view all the answers

In jurisdictions adhering to principles of trademark territoriality, registration of a trademark in one jurisdiction automatically extends legal protection and enforcement rights to all other jurisdictions globally, thereby establishing universal trademark rights.

<p>False (B)</p> Signup and view all the answers

Explain the legal ramifications of failing to record a trademark license with the relevant Registry of Trademarks, specifically detailing the potential ineffectiveness of the transaction against third parties acquiring conflicting interests.

<p>Failure to record a trademark license can render the transaction ineffective against a bona fide third party purchaser who acquires a conflicting interest without knowledge of the unrecorded license. Section 39.3 stipulates that such unrecorded transactions are ineffective against ignorant acquirers, potentially jeopardizing the licensee's rights.</p> Signup and view all the answers

Flashcards

Trademark Registration Costs

Registration costs increase with more variations of the mark, additional classes of goods/services, and extra jurisdictions.

Conflicting Marks

A new trademark application can be rejected if it is too similar to an existing, registered trademark.

Goods/Services Classification

Selecting the correct class of goods or services for your trademark application is crucial for a successful registration.

Trademark Use Authorization

Establish clear guidelines for who is permitted to use the trademark after registration, especially for licensing agreements.

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Non-Use Relocation

A registered trademark can be nullified if the owner hasn't used it within a five-year period.

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Geographic Market Expansion

Registering your trademark in future target markets, if affordable, can provide competitive advantages.

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Trademark Opposition Grounds (Absolute/Relative)

Objections to trademark registration can be based on the trademark itself (absolute) or other marks (relative).

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Registrable Trademark (mark)

A trademark that is distinctive enough to be registered, even if it's applied to unexpected goods/services or is suggestive (like Jaguar for cars).

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Non-registrable Trademark (mark)

A trademark that describes the goods' characteristics (e.g., fresh and crunchy for apples) and is therefore not distinctive enough for registration.

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Relative Grounds of Objection

Trademark objection based on existing, similar trademarks, rather than the mark itself (absolute grounds).

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Earlier Trademark

A previously registered trademark used as a basis for objection to a new application.

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Section 8-2B Ground (Trademark Law)

A specific ground to reject a trademark application based on similarity to other marks, goods/services, and the likelihood of public confusion.

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Stavville Test (Trademark Law)

A three-step test used to evaluate trademark application objections based on prior marks, used as an alternative to other test-cases for the global appreciation test.

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Mark Similarity (Stavville Test)

The first step in the Stavville test; determining if the application mark and earlier mark are similar.

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Goods/Services Similarity (Stavville Test)

The second step in the Stavville test; deciding if the goods/services covered by the application mark and earlier mark are the same or similar.

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Likelihood of Confusion (Stavville Test)

The third step in the Stavville test; determining if the public is likely to confuse the application mark with the earlier mark.

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Confusing Similarity

When trademarks are similar enough to cause consumers to mistake one for the other, leading to potential confusion about the source of goods.

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Permissible Extraneous Factors

Factors that are intrinsic to the nature of goods or influence how consumers perceive the source of similar goods.

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Impermissible Extraneous Factors

Factors unrelated to the goods themselves, like price or packaging, that are controlled by a trader and cannot be considered when assessing confusion.

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Trademark Renewal

The process of extending the validity of a registered trademark for another 10 years after the initial registration expires.

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Exclusive Trademark Rights

The legal right to use a registered trademark exclusively, and to authorize others to use it under specific conditions.

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Earlier Mark Application Date

The application date of a registered trademark or application must be earlier than the subject application to qualify as an earlier mark.

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Visual Similarity

A comparison of trademarks to see if they look alike.

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Oral Similarity

Comparison of how trademarks sound.

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Conceptual Similarity

Comparison of ideas evoked by trademarks.

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Technical Distinctiveness

The inherent degree to which a mark is unique (e.g. made-up word).

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Mark Assessment

Evaluating a mark as a whole, not piecemeal.

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Consumer Perspective

Mark similarity assessment should consider the perspective of an average consumer, exercising care and good sense, not an unthinking person.

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Imperfect Recollection

The assessment shouldn't involve detailed comparisons, as people likely won't remember a mark exactly.

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Similarity vs Dissimilarity

The final assessment is whether a competing mark is more similar or dissimilar.

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Composite Marks

Trademarks that combine words and graphical elements.

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STA-WELL Test

A four-step test used to determine whether two trademarks are similar enough to cause confusion in the marketplace. Steps include 1. Mark Similarity, 2. Goods/Services Similarity, 3. Likelihood of Confusion, 4. Overall Assessment.

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Step 1: Mark Similarity

Analyzing if two trademarks have similar visual, auditory, or conceptual aspects. This involves looking at the overall impression the marks make on consumers.

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Step 2: Goods/Services Similarity

Examining whether the goods or services covered by the trademarks are similar. This involves considering factors like the class of goods, their uses, and whether they compete in the market.

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Identical Goods/Services

Marks covering the exact same goods or services. For example, both marks claiming clothing and footwear.

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Similar Goods/Services

Marks covering goods or services that are not identical but share some characteristics, such as being used for similar purposes or marketed through similar channels.

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British Sugar Factors

A set of criteria used to assess the similarity of goods or services in a trademark case, considering their uses, users, physical nature, and distribution channels.

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Class Numbers

Categorizations within the classification system for goods and services used in trademark registration, each representing a specific product or service type (e.g., clothing, financial services).

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Competitive Goods/Services

Goods or services that compete for the same customers or market share. The greater the competition, the more likely the goods or services are similar.

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Step 3: Likelihood of Confusion

Assessing whether consumers are likely to confuse the trademarks, taking into account both mark similarity and goods/services similarity.

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Step 4: Overall Assessment

Weighing all the factors from the previous steps to make a final judgment about whether the trademarks are similar enough to cause confusion.

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Purpose of trademarks

Serves as a guarantee of origin and quality for products/services.

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Trademark definition

A sign capable of being graphically represented and distinguishing goods/services.

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Trademark registration

Adds value to a business and provides prima facie evidence of ownership.

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Trademark Journal

The application will be published so that any member of the public can give reasons of objection.

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Trademark Invalidation

An action to challenge a registered trademark, based on grounds that disqualify the mark from being registrable.

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Trademark Revocation

Action to revoke a trademark registration if the mark has not been used for five years.

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Mental element of TM infringement

The owner must know or have reason to believe that the trademark or licensee did not consent.

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Defenses to infringement

Using one's own name or using a sign descriptively.

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Overcoming objection: Section 7.2

Applicant must show that before the date of application, the mark became distinctive because of use.

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Resuming TM Use Prevents Revocation

Use of a mark more than 3 months before the application for revocation.

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Study Notes

Trademark Basics

  • Trademarks Act is the main legislation.
  • Trademarks Rules contain finer details.

Trademark Requirements

  • Registration confers a property right and serves as prima facie evidence of ownership.
  • Registration contrasts with common law action, where one proves good will.

Practical Considerations for Trademark Registration

  • The needs classification is used

Registration Process

  • Registered marks can be relocated for non-use if no use is shown for five years.
  • Registering in advance in future markets is beneficial if budget allows.
  • The Trademarks Journal publishes applications for public objection.

Grounds of Objection

  • Absolute grounds are based on the mark itself.
  • Focus on sections 7.1 and 7.2
  • Section 7.1b: A mark devoid of distinctive character cannot be registered.
  • Section 7: A descriptive mark cannot be registered
  • Section 7.2: Overcome this by showing acquired distinctiveness before application.
  • Inherently distinctive marks are registrable e.g Nutella
  • Types of Mark with Examples:
    • Low distinctiveness: misspelled descriptive mark.
    • Distinctive through use: 7 to 11.
    • Non-distinctiveness and descriptiveness are distinct grounds.
    • Non-distinctiveness is a catch-all objection.
    • Descriptive marks are a subset of non-distinctive marks.
    • Some arbitrary marks with known meanings applied to unexpected goods/services are distinctive.
    • Suggestive marks are registrable if the link is not direct
    • Descriptive marks for goods and services they relate to should not be registrable.

Relative Grounds for Objection

  • Depend on external factors such as conflicting marks.
  • Application date determines if a trademark is earlier.
  • Section 8(2)(b): applied mark is similar to the registered mark.
    • Similar marks.
    • Identical or similar goods/services.
    • Likelihood of public confusion is required.
    • Staywell and Starwood is a seminal case.

Applying the Staywell Test

  • Mark similarity.
  • Goods/services similarity or identity.
  • Likelihood of confusion.
  • Steps 1 and 2 are threshold requirements, if either is not met there is no need to move on to the next step
  • This is a different approach from the global appreciation test in the UK and EU.
  • In Step 1, identify the earlier mark/application.
  • Ensure its application date is earlier than the subject application.
  • Compare the marks for visual, oral, and conceptual similarity.
  • Bear in mind inherent technical distinctiveness.

Mark Distinctiveness

  • High technical distinctiveness gives a higher threshold for similar marks being considered dissimilar, for example Nutella.
  • Similarity is a matter of impression based on essential or dominant features.
  • Viewpoint of the average consumer and imperfect recollection are important.

Mark Similarity Types

  • Qualitative Approach: Compares dominant and distinctive oral components.
  • Quantitative Approach: Compares the number of syllables in common.
  • Conceptual Similarity:
    • Consider ideas behind the marks, appreciating the mark as a whole.

Step 2 of STA - Well test

  • Identical or at least similar.
  • Assess goods/service similarity with British Sugar Factors
  • Consider:
    • Uses of the goods.
    • Users of the goods.
    • Physical nature of the goods.
    • Trade channels.
    • Likelihood to be on the same or different shelves.
    • Extent of competitiveness.

Step 3 of the STA - Well test

  • Assess likelihood of confusion.
  • Consider that relevant confusion should arise from the similarity of marks or identity/similarity of goods/services
  • Difference Between Being Similar And Confusingly Similar.
  • Permissible extraneous factors affect the consumer’s perception of the source of goods, and are intrinsic to the nature of the goods or affect the impact that goods similarity has on the consumer
  • Impermissible factors are those created by a trader e.g price and packaging

Trademark Registration and Renewal

  • A mark is registered for 10 years, starting from the application date
  • Renewal depends on cost vs benefit.

Exclusive Trademark Rights

  • Subject to disclaimers/limitations set out in Section 30
  • Trademarks are personal property, can be assigned/licensed.

Recording Assignments/Licenses

  • They must be recorded with the Registry of Trademarks
  • Otherwise they are ineffective.
  • This has implications for assignee's right to remedies against infringement.

Post-Registration Challenges

  • A registered mark may face invalidation or revocation.
  • They can be brought to the High Court or Registrar.

Invalidation

  • Challenge is based on grounds like descriptiveness and non-distinctiveness under Staywell
  • The registration is deemed to never been have been made, but this does not affect transactions passed and closed.
  • This may be full/partial

Revocation

  • Based on Section 22.1(a) and (b), for non-use (five years).
  • The owner shows use of the mark, unlike the challenger.
  • Relates to a specific area/specification
  • Use within three months before application for revocation is discounted.
  • Unless preparations began before awareness of potential revocation.
  • Proven use must alter the distinctive mark element.

Trademark Infringement

  • Provision is Section 27
  • Mental element: defendant knew/should have known about non-consent.

Section 28 of the Trademarks Act

  • Defenses: own name, descriptive use, earlier use.

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