Podcast
Questions and Answers
What is the primary aim of preparing students to undertake a research project in the context of tourism and hospitality management?
What is the primary aim of preparing students to undertake a research project in the context of tourism and hospitality management?
- To limit students' exposure to real-world hospitality issues and instead focus on theoretical aspects.
- To equip students with the skills to address sector-related problems and implement sound research principles. (correct)
- To enable students to solve immediate problems without adhering to structured methodologies.
- To encourage casual observations and personal opinions in hospitality settings.
In the context of tourism studies, what distinguishes 'research' from 'inquiry'?
In the context of tourism studies, what distinguishes 'research' from 'inquiry'?
- Research follows a structured methodology, while inquiry involves open-ended questioning. (correct)
- Research is informal and exploratory, while inquiry is formal and systematic.
- Research seeks to satisfy curiosity, while inquiry aims to generate new knowledge or test hypotheses.
- Research relies on general observations, while inquiry uses empirical data and analysis.
Which activity exemplifies 'inquiry' in the context of tourism?
Which activity exemplifies 'inquiry' in the context of tourism?
- Asking travelers informally about their destination preferences. (correct)
- Analyzing statistical data to determine the impact of festivals on the local economy.
- Developing a structured questionnaire for hotel guests to measure satisfaction levels.
- Conducting a survey with 500 tourists to analyze factors influencing destination choice.
Which scenario exemplifies 'research' rather than 'inquiry'?
Which scenario exemplifies 'research' rather than 'inquiry'?
A local business owner notices an increase in sales during a festival and assumes the event benefits the community. What type of approach is the business owner using?
A local business owner notices an increase in sales during a festival and assumes the event benefits the community. What type of approach is the business owner using?
A hospitality student designs a questionnaire, collects responses from 300 guests, and performs data analysis to measure satisfaction levels and identify improvement areas. This process is an example of:
A hospitality student designs a questionnaire, collects responses from 300 guests, and performs data analysis to measure satisfaction levels and identify improvement areas. This process is an example of:
Why is it crucial for a researcher to 'feel the need to give a solution to a problem' in the context of tourism research?
Why is it crucial for a researcher to 'feel the need to give a solution to a problem' in the context of tourism research?
Research is derived from the French word “cerchier”. What does the the word 'cerchier' generally mean?
Research is derived from the French word “cerchier”. What does the the word 'cerchier' generally mean?
Research is defined as a systematic investigation. What does 'systematic' imply in this context?
Research is defined as a systematic investigation. What does 'systematic' imply in this context?
A study examines whether tourists spend more money in destinations with good environmental sustainability practices. Which aspect aligns with the purpose of defining research?
A study examines whether tourists spend more money in destinations with good environmental sustainability practices. Which aspect aligns with the purpose of defining research?
Instead of guessing, research uses proper methods like experiments, interviews or surveys to find reliable answers. Why is research preferred over guessing?
Instead of guessing, research uses proper methods like experiments, interviews or surveys to find reliable answers. Why is research preferred over guessing?
How does research contribute to improving existing knowledge and creating solutions in the field of tourism?
How does research contribute to improving existing knowledge and creating solutions in the field of tourism?
Which of the following questions is most suitable for initiating the 'search literature' step in the scientific method to determine why tourists prefer eco-friendly hotels over traditional hotels?
Which of the following questions is most suitable for initiating the 'search literature' step in the scientific method to determine why tourists prefer eco-friendly hotels over traditional hotels?
In the scientific method, after a hotel manager notices that more guests are choosing eco-friendly hotels (Observation), and the question 'Why do tourists prefer eco-friendly hotels over traditional hotels?' is asked - what is the next step?
In the scientific method, after a hotel manager notices that more guests are choosing eco-friendly hotels (Observation), and the question 'Why do tourists prefer eco-friendly hotels over traditional hotels?' is asked - what is the next step?
What characterizes the 'empirical' nature of research?
What characterizes the 'empirical' nature of research?
What does the 'logical' characteristic of research ensure?
What does the 'logical' characteristic of research ensure?
Why is research described as a 'cyclical process'?
Why is research described as a 'cyclical process'?
How does the 'analytical' characteristic influence research?
How does the 'analytical' characteristic influence research?
What does the 'critical' characteristic of research involve?
What does the 'critical' characteristic of research involve?
In what manner is research conducted, according to its 'methodical' characteristic?
In what manner is research conducted, according to its 'methodical' characteristic?
What does it mean for research to be 'replicable'?
What does it mean for research to be 'replicable'?
What is the primary purpose of a conceptual framework in research?
What is the primary purpose of a conceptual framework in research?
How can a conceptual framework assist a researcher when studying the impact of social media marketing on hotel bookings?
How can a conceptual framework assist a researcher when studying the impact of social media marketing on hotel bookings?
When is it most appropriate to develop a conceptual framework in the research process?
When is it most appropriate to develop a conceptual framework in the research process?
A researcher is studying the relationship between tourist satisfaction and destination loyalty. How does a conceptual framework help in this context?
A researcher is studying the relationship between tourist satisfaction and destination loyalty. How does a conceptual framework help in this context?
What role do existing theories typically play in the development of a conceptual framework?
What role do existing theories typically play in the development of a conceptual framework?
In which situation is a hypothesis most appropriately used?
In which situation is a hypothesis most appropriately used?
What is the significance of 'testability' in a hypothesis?
What is the significance of 'testability' in a hypothesis?
A hypothesis states: 'Increased social media engagement leads to higher hotel occupancy rates.' What is the independent variable (factor that is being manipulated) in this hypothesis?
A hypothesis states: 'Increased social media engagement leads to higher hotel occupancy rates.' What is the independent variable (factor that is being manipulated) in this hypothesis?
Why should a hypothesis be revised if initial testing does not support it?
Why should a hypothesis be revised if initial testing does not support it?
What is the primary goal of conducting a literature review in research?
What is the primary goal of conducting a literature review in research?
How does a literature review help in refining the research question?
How does a literature review help in refining the research question?
How should a researcher treat conflicting findings in existing literature?
How should a researcher treat conflicting findings in existing literature?
What is the role of a theoretical framework in the literature review process?
What is the role of a theoretical framework in the literature review process?
What is a primary source in research?
What is a primary source in research?
What is the main advantage of using primary sources in a literature review?
What is the main advantage of using primary sources in a literature review?
Which of the following factors should a researcher consider when evaluating the credibility of a source?
Which of the following factors should a researcher consider when evaluating the credibility of a source?
Why is it crucial to properly cite all sources used in a research paper?
Why is it crucial to properly cite all sources used in a research paper?
Which of the following best describes the relationship between a research question and a research objective?
Which of the following best describes the relationship between a research question and a research objective?
What key requirement ensures a research question is 'researchable'?
What key requirement ensures a research question is 'researchable'?
A research study aims to explore the effects of immersive virtual reality (VR) on reducing travel anxiety. Which of the following is the MOST appropriate research question?
A research study aims to explore the effects of immersive virtual reality (VR) on reducing travel anxiety. Which of the following is the MOST appropriate research question?
How are research objectives used in the design and execution of a study?
How are research objectives used in the design and execution of a study?
Flashcards
Research Objectives
Research Objectives
Aims to prepare students to undertake research projects.
Hospitality Management Research
Hospitality Management Research
Aims to let students undergo identifying and addressing problems, issues and concerns on Hospitality Management and learning following sound research principles.
Inquiry Definition
Inquiry Definition
A broad and informal process of seeking information, knowledge, or understanding.
Research Definition
Research Definition
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Data Analysis Definition
Data Analysis Definition
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Purpose of Inquiry
Purpose of Inquiry
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Purpose of Research
Purpose of Research
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Meaning of Research
Meaning of Research
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Systematic Investigation
Systematic Investigation
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Exploration is Unknown
Exploration is Unknown
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How to find the answers
How to find the answers
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Scientific Method
Scientific Method
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How to use the theories
How to use the theories
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Empirical Research
Empirical Research
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Logical Research
Logical Research
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Cyclical Research
Cyclical Research
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Analytical Research
Analytical Research
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Critical Research
Critical Research
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Methodical Research
Methodical Research
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Replicable Research
Replicable Research
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Study Notes
- The goals of research in tourism include preparing students to undertake research projects
- Students will go through the identification and addressing of hospitality management problems, issues, and concerns while adhering to sound research principles
Inquiry
- A broad and informal way of seeking information, knowledge, or understanding
- Can be personal, casual, or systematic
- Involves questioning, exploring, and investigating general topics or issues
- A hotel manager can inquire about guest preferences through informal conversations or online reviews
Research
- A structured, systematic, and scientific way of gathering and analyzing data to generate new knowledge
- Requires a clear methodology and objectives
- Often follows a formal process with hypothesis testing, data collection, and interpretation
- An example is conducting a study using surveys and statistical analysis on sustainable tourism practices and their impact on local communities
Key Differences between Inquiry and Research in Tourism Studies
- Nature: Inquiry is informal and exploratory, while research is formal and systematic
- Process: Inquiry involves open-ended questioning, whereas research follows a structured methodology
- Evidence: Inquiry uses general observations, and research uses empirical data and analysis
- Purpose: Inquiry satisfies curiosity or solves immediate problems; research generates new knowledge or tests hypotheses
- Example: Inquiry involves asking travelers why they choose a destination, while research involves conducting a study on factors influencing destination choice
Inquiry or Research Examples
- Destination Popularity:
- Inquiry: A student wonders why Boracay is a popular tourist destination and asks friends or reads travel blogs for opinions
- Research: A tourism student conducts a survey with 500 tourists visiting Boracay, analyzing factors such as beach quality, nightlife, and social media influence using statistical methods
- Hotel Guest Satisfaction:
- Inquiry: A hotel manager casually asks guests about their stay and notes common complaints
- Research: A hospitality student designs a questionnaire, collects responses from 300 guests, and performs data analysis to measure satisfaction levels
- Impact of Festivals on Local Economy:
- Inquiry: A local business owner notices that sales increase during a festival and assumes the event benefits the community
- Research: A student interviews business owners, collects revenue data before and after the festival, and analyzes whether the event significantly boosts local businesses
- Tourist Behavior in Sustainable Tourism:
- Inquiry: A tour guide notices that some tourists avoid plastic waste while others do not, and wonders why
- Research: A student conducts a study on 1,000 tourists, comparing their environmental awareness, nationality, and spending habits to determine patterns in sustainable behavior
Research Defined
- Derived from the French word "cerchier," meaning to search or seek
- It starts with a problem, where the researcher bridges the gap between existing knowledge and desired outcomes
- Research is the systematic investigation into materials and sources to establish facts and reach new conclusions
Additional Research Definitions
- The continuous discovery and exploration of the unknown
- Looking for answers to a query using logical and valid methods
- The process by which data collection and analysis is done systematically to generate or test a theory
- Research helps discover new information and understand previously unknown things
- A study investigates whether customer reviews on TripAdvisor influence hotel bookings
- Researchers explore whether space tourism will become popular in the next 50 years
- A travel agency surveys 500 tourists to find out why more people are choosing eco-friendly hotels
Research Data
- Research organizes data to check accuracy, such as a study examining whether tourists spend more money in destinations with good environmental sustainability practices
- Research follows a step-by-step process to deeply study and verify something, such as a researcher tracking social media campaigns of different airlines to see if social media promotions increase ticket sales
The Scientific Method Process
- Observations lead to questions and the search for related literature.
- A hypothesis is formulated and tested through experimentation, resulting in data collection and conclusions
- The results are shared which informs further questions
- A hotel manager notices that more guests are choosing eco-friendly hotels
- Questions like why tourists prefer eco-friendly hotels over traditional ones arise
- Previous research on sustainability trends in tourism is reviewed
- A hypothesis is formed that tourists are more likely to book eco-friendly hotels due to increased environmental awareness
- A survey of 500 travelers about their hotel booking preferences is conducted
- Data recording the number of tourists choosing eco-friendly hotels over standard hotels is collected
Research Characteristics
- Empirical: Based on direct experience or observation by the researcher
- Logical: Based on valid procedures and principles
- Cyclical: Starts with a problem ends with a problem.
- Analytical: Utilizes proven analytical procedures in gathering data, whether historical, descriptive, experimental, or case study
- Critical: Exhibits careful and precise judgment
- Methodical: Conducted in a methodical manner without bias using systematic method and procedures
- Replicable: The research design and procedures are replicated or repeated
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