Hospitality Research Introduction

Questions and Answers

What is the primary purpose of a quantitative research approach?

To describe variation in issues

To explore experiences and feelings

To quantify a problem or situation (correct)

To conduct unstructured interviews

Which of the following characteristics is NOT associated with a good researcher?

Resourceful

Dishonest (correct)

Creative

Active

In qualitative research, what is the dominant research value?

Objectivity

Statistical significance

Authenticity (correct)

Reliability

Which of these is an example of a variable?

Height classified as tall or short Signup and view all the answers

What type of analysis is most commonly used in quantitative research?

Statistical procedures Signup and view all the answers

Which statement best describes qualitative research?

It is flexible and can adapt during the research process. Signup and view all the answers

What role do variables play in research studies?

They are basic units of information that are analyzed. Signup and view all the answers

What is emphasized in qualitative research when analyzing data?

Narrative synthesis and observation Signup and view all the answers

What is the primary purpose of research as described in the content?

To collect, present, analyze, and interpret data to solve a problem Signup and view all the answers

Which of the following statements best describes qualitative research?

It seeks to understand deeper insights and meanings. Signup and view all the answers

Which characteristic is NOT associated with a good researcher?

Ability to accept only personal beliefs Signup and view all the answers

What distinguishes a dissertation from a thesis?

A dissertation is typically part of a doctoral degree, while a thesis is for a master's degree. Signup and view all the answers

What is a common perception of research among students, as noted in the content?

It is often viewed as a requirement to complete their program. Signup and view all the answers

What does the process of research primarily involve?

Scientific methods for solving a problem or understanding phenomena. Signup and view all the answers

Which of the following best defines 'research' based on the content provided?

A scientific inquiry aimed at understanding a specific issue. Signup and view all the answers

In the context of research, which of the following is NOT typically considered a type of variable?

Hyperbolic variable Signup and view all the answers

What is the primary objective of pure research?

To develop new theories or modify existing ones Signup and view all the answers

Which type of research is primarily descriptive in nature?

Descriptive research Signup and view all the answers

What is the main characteristic of applied research?

It does not contribute to science Signup and view all the answers

In research, what is an independent variable?

A variable established by the observer to determine relationships Signup and view all the answers

What role does a dependent variable play in research?

It is observed and measured to assess the influence of independent variables Signup and view all the answers

Which statement best describes a confounding variable?

It can obscure the effects of independent variables on dependent variables Signup and view all the answers

Which type of research is typically pursued in graduate programs leading to a master's degree?

Graduate research Signup and view all the answers

What is the primary aim of descriptive research?

To portray the existing status of a phenomenon Signup and view all the answers

What is the primary aim of research as defined in the content?

To develop or contribute to generalizable knowledge. Signup and view all the answers

Which of the following is NOT considered research with human beings?

Simple program evaluations. Signup and view all the answers

In a clinical trial, what is the main focus regarding investigational products?

Ascertaining safety and efficacy of the product. Signup and view all the answers

Which of the following accurately describes the role of a researcher?

A qualified scientist ensuring scientific and ethical integrity. Signup and view all the answers

What document outlines the background, rationale, and design of a research study?

The research proposal or protocol. Signup and view all the answers

How is ethics in research primarily focused?

On the research participants and their communities. Signup and view all the answers

Which aspect is NOT part of the ethics framework in research?

Manipulation of research findings for gain. Signup and view all the answers

What distinguishes a clinical trial from general research with human beings?

Clinical trials investigate clinical and pharmacological effects. Signup and view all the answers

What is the total number of points for the activity described?

30 points Signup and view all the answers

What is the probable focus of the module mentioned in the document?

Research methodologies in hospitality Signup and view all the answers

What should be included in the provided answer sheet?

Student's name and date Signup and view all the answers

What is implied about the structure of the answer sheet?

It is meant for handwritten responses. Signup and view all the answers

What likely subject area does the course code 'HPC10-L4-A1' suggest?

Foundations of hospitality planning Signup and view all the answers

Why might students need to use a separate sheet for answers?

To accommodate longer responses. Signup and view all the answers

What does the presence of 'Doreen C.' imply within the document?

An instructor or author of a relevant text. Signup and view all the answers

What is the significance of the course code listed in the document?

It identifies the specific course within a program. Signup and view all the answers

How might the document facilitate the evaluation of students?

By outlining clear point allocations for tasks. Signup and view all the answers

What could be inferred about the structure of the answer sheet's layout?

It is focused and streamlined for specific tasks. Signup and view all the answers

Study Notes

Introduction to Research

Research enhances society, education, and humanity.
Essential for students to grasp research fundamentals to transform challenges into enriching experiences.

Aims of the Lesson

Understand the meaning of research.
Identify characteristics and types of research.
Differentiate between qualitative and quantitative research.
Recognize traits of a good researcher.
Identify types of variables in research.

Definition of Research

A systematic process involving data collection, presentation, analysis, and interpretation to resolve problems or phenomena.
Involves searching for new theories, testing existing theories, or solving problems.

Types of Research

Thesis: Required for master's degrees.
Dissertation: Part of doctoral degree programs (Ph.D.).

Qualitative vs Quantitative Research

Quantitative: Structured, aims to quantify issues, utilizes larger sample sizes, prioritizes reliability and objectivity, and involves statistical analysis.
Qualitative: Unstructured, describes variations in situations, focuses on smaller sample sizes, emphasizes authenticity, explores human experiences and perceptions through narrative and observational data.

Characteristics of a Good Researcher

R: Research-oriented
E: Efficient
S: Scientific
E: Effective
A: Active
R: Resourceful
C: Creative
H: Honest
E: Economical
R: Religious

Understanding Variables

A variable is defined as a quantity that can change under different conditions, represented by numerical values or categories.
Examples include age, restaurant ambiance, and employee performance.
Variables are essential for interpreting relationships in research studies.

Ethics in Research

Research aims to contribute to generalizable knowledge using scientific methods such as observation and analysis.
Not to be confused with medical treatment or disorganized inquiry.
Research involving human subjects seeks ethical guidelines to ensure safe and responsible data collection and interaction.

Clinical Trials

Investigations in human participants focused on evaluating safety, efficacy, and pharmacodynamics of products before public use.

Research Conduct

Researchers must ensure scientific and ethical integrity in all research activities.
A research protocol outlines the study’s methodology, objectives, and ethical considerations for approval.

Educational Activity

Students will engage in activities that test their understanding of research concepts and definitions, reinforcing their learning experience.

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Description

This quiz explores the basics of research within the context of hospitality and tourism management. Understand the importance of research and how it can enhance societal contributions and experiences. Perfect for students looking to navigate their first steps in academic research.