Questions and Answers
Chain and franchise establishments make it a point to standardize the way they provide products and services to address the ______ component of the industry.
variability
The tourism product is one of the most highly ______ of products.
perishable
Airline and restaurant seats, hotel rooms, and function rooms are ______ products.
perishable
Revenue management addresses the ______ factor of the tourism product.
Signup and view all the answers
Seasonality does not only refer to the seasons of the year or the ______ conditions.
Signup and view all the answers
Intensified marketing during the ______ season will help increase demand for the product.
Signup and view all the answers
Competition in the tourism industry is intensifying, making the tourism product highly ______.
Signup and view all the answers
Identifying one's competitive advantage and a unique selling ______ may help make a tourism product less substitutable.
Signup and view all the answers
Tourism products are considered ______ because they cannot be physically experienced before purchase.
Signup and view all the answers
A key characteristic of tourism products is that they are ______, meaning they cannot be separated from the consumer.
Signup and view all the answers
Tourism experiences can vary widely depending on when the product is availed and who one is with, making them ______.
Signup and view all the answers
Tourism products are ______ as they cannot be stored for later use and can only be consumed at a specific time.
Signup and view all the answers
The tourism industry often deals with products that are ______, meaning they can be replaced by other similar products.
Signup and view all the answers
Word of mouth promotion is especially effective due to the ______ nature of tourism products.
Signup and view all the answers
Standardization of operations is crucial in the tourism industry due to the ______ nature of the tourism experience.
Signup and view all the answers
When participating in tourism activities, one must be physically present, thus highlighting the ______ aspect of tourism products.
Signup and view all the answers
Study Notes
Characteristics of the Tourism Product
- Intangible: Tourism products cannot be experienced beforehand, relying on photos, reviews, and the company's promises for consumer perception.
- Inseparable: Tourists must physically be present where the product and service are offered; the experience cannot be delivered elsewhere.
- Variable: Each tourism experience can change based on time, company, and service delivery, requiring standardization in operations to ensure consistency.
- Perishable: Tourism products cannot be stored or forwarded. Unsold services (e.g., hotel rooms or airline seats) for a day cannot be sold later, affecting revenue.
- Seasonal: Demand fluctuates with seasons and travel behavior, necessitating tailored marketing strategies during off-peak times to boost sales.
- Substitutable: Increased competition and new emerging destinations result in easy replacements of one destination for another, challenging customer loyalty and brand differentiation.
Implications for Marketing in Tourism
- Emphasize word of mouth to promote experiences, as tangible previews aren't possible.
- Implement revenue management strategies to optimize occupancy and pricing, addressing perishability.
- Develop unique selling propositions to stand out amidst competition and enhance customer loyalty.
- Recognize the importance of seasonal pricing strategies to manage capacity and profitability throughout the year.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore the unique characteristics of tourism products, including their intangible, inseparable, variable, perishable, seasonal, and substitutable nature. This quiz delves into how these factors affect consumer experiences and purchasing decisions in tourism.
