Tourism Planning and Supply Side Analysis

Tourism Planning

• Tourism planning focuses on understanding and managing tourism development.
• Planning considers factors like location, psychographics, and behavioral segmentation.
• Psychographic segmentation involves grouping tourists based on values, lifestyles, interests, activities, and personalities. Marketers can use this information to tailor their programs and projects.
• Behavioristic segmentation categorizes tourists based on buying habits, travel preferences, purpose of travel, and benefits sought. This helps tourism promoters and developers refine their efforts.

Supply Side of Tourism

• The "supply side" encompasses all the services and resources provided to meet tourist demand.
• Includes attractions, services, transportation, information, and promotion.
• Attractions are a vital component, stimulating interest and providing visitor satisfaction (the actual "product" of tourism).
  • Planned and managed for visitor interest, activity, and enjoyment.
  • Benefit from clustering.
  • Linkages between attractions and services are crucial.
  • Found in both rural and urban areas.
• Services constitute the hospitality service industry, including accommodations, food service, travel agencies, and other travel businesses.
  • Location and services impact both travelers and local residents.
  • A balanced economic base is more stable.
  • Tourism businesses rely on urban infrastructure.
  • Businesses benefit from clustering.
  • Fragile environments should be avoided.
  • Services depend on attractions.
  • Entrepreneurship is key to tourism planning.
• Transportation provides the link between markets and destinations. It encompasses travel within urban areas, attraction complexes, and overall travel circuits.
  • Includes air, water, and land transport modes.
  • Roads, highways, bridges, airports, seaports, and railways are vital.
  • The transportation sector must integrate tourism plans.
  • Intermodal travel requires new planning cooperation.
  • Transportation is more than just engineering.
  • Highways should consider environmental sensitivity.
  • Pedestrianism is important.
• Information describes destinations through maps, guidebooks, videos, articles, brochures, the internet, and other resources.
  • Helps visitors navigate and understand their experiences.
  • Visitor centers are a key information hub.
  • Information segmentation is needed.
  • Information systems are distinct from promotion.
  • A national guidance system is desirable.
  • Local hospitality training is essential.
• Promotion aims to attract visitors to a destination. Incorporates advertising, publicity, public relations, incentives, print, and online promotion.
  • Tourism promotion significantly influences policy and programming.
  • Online promotion through social media is prevalent.
  • Promotion is costly.
  • Some promotional signs, like billboards, may be ineffective.

Tourism Planning Process

• Tourism planning aims to develop tourism plans.
• Requires understanding basic planning steps and relevant data.
• Involves analyzing internal and external factors, evaluating assets and sites, and projecting demand and supply.

Planning Models

• Basic Planning Model:
  • Survey: data and information gathering.
  • Analyze: data analysis and identification of potential trends.
  • Plan: development of the plan based on the findings.
• Systematic Planning Process:
  • Decide to adopt planning.
  • Set goals and objectives.
  • Study courses of action.
  • Evaluate courses of action (cost-benefit analysis).
  • Select a course of action.
  • Monitor results, leading back to setting goals and objectives.

Tools and Data Requirements for Tourism Planning

• Situation Analysis:
  • Socio-economic data: population and economic indicators at base and projected years.
  • Land use: classification, zones designated for tourism, and area in hectares.
  • Infrastructure: inventory of infrastructure, including existing and planned facilities.
  • Tourist attraction: inventory and assessment of attractions.
  • Visitors and Supply Data: visitor arrival and accommodation data.
  • Existing Plans and Programs: review of relevant plans and programs.

Strengths and Weaknesses Analysis

• Strengths:
  • Attributes that give a destination an advantage.
  • Examples include unique attractions, local infrastructure, festivals, cultural aspects, and strong tourism policies.
• Weaknesses:
  • Factors that require improvement.
  • Examples include lack of experienced staff, security issues, inadequate infrastructure, or environmental concerns.
• Comparative Advantage:
  • Gives a destination a distinct edge over others in a specific aspect of tourism.
• Competitive Advantage:
  • Actions taken to capitalize on comparative advantages or overcome weaknesses.

Targeting Methods

• Local Tourism Plans:
  • Include targets for tourist arrivals, rooms required, and jobs generated.
  • Targets can be based on historical growth rates or national tourism plans.
  • Final targets should be agreed upon with stakeholders, considering factors like infrastructure capacity and human resource availability.

Plan Adoption and Implementation

• Tourism Plans are presented and defended in public hearings at the local and regional levels.
• After approval, the plan is adopted and implemented.

Tourism Development Planning Digest

• Summarizes the tourism development plans of cities and municipalities.
• Serves as a communication tool for stakeholders, decision-makers, and potential investors.

Components of a Tourism Master Plan

• Each section includes a situation analysis, statement of objectives, strategies, action plan, and budget.
• Contains elements such as:
  • Tourism vision, mission, and guiding principles.
  • SWOT analysis.
  • Destination marketing strategy.
  • Tourism infrastructure development plan.
  • Human resource development plan.
  • Environmental management plan.
  • Financial plan and investment strategy.
  • Monitoring and evaluation plan.
• Each section must contain its own situation analysis, statement of objectives, strategies, action plan, and budget.

Explore the critical aspects of tourism planning and the supply side of the industry. Understand the significance of psychographic and behavioristic segmentation in tailoring tourism strategies. This quiz will help you grasp how attractions and services shape the tourism experience.