Podcast
Questions and Answers
What is the main reason for understanding consumer behaviour in the context of marketing tourism products?
What is the main reason for understanding consumer behaviour in the context of marketing tourism products?
- To optimize the effectiveness and efficiency of marketing activities (correct)
- To increase the cost of tourism products
- To reduce the number of tourists
- To limit the variety of tourism products
How does understanding consumer behaviour help in marketing tourism products?
How does understanding consumer behaviour help in marketing tourism products?
- Encouraging impulse buying among consumers
- Limiting the availability of tourism products to create exclusivity
- Knowing who to target at a particular time with a particular tourism product (correct)
- Increasing the price of tourism products to maximize profit
What influences consumers in their decision-making processes when choosing tourism products?
What influences consumers in their decision-making processes when choosing tourism products?
- Only external factors
- Consumer behavior models
- Only internal factors
- Internal and external factors (correct)
Why is an understanding of consumer behaviour crucial in making marketing activity more successful?
Why is an understanding of consumer behaviour crucial in making marketing activity more successful?
What is the key to all marketing activity carried out to develop, promote, and sell tourism products?
What is the key to all marketing activity carried out to develop, promote, and sell tourism products?
What is the main focus of understanding consumer behaviour in the context of marketing tourism products?
What is the main focus of understanding consumer behaviour in the context of marketing tourism products?
Why is understanding consumer behaviour crucial for marketing tourism products?
Why is understanding consumer behaviour crucial for marketing tourism products?
What does understanding consumer behaviour help in targeting specific consumer groups?
What does understanding consumer behaviour help in targeting specific consumer groups?
What influences consumers' decision-making processes when choosing tourism products?
What influences consumers' decision-making processes when choosing tourism products?
What is the key to all marketing activity carried out to develop, promote, and sell tourism products?
What is the key to all marketing activity carried out to develop, promote, and sell tourism products?
Flashcards are hidden until you start studying
