Podcast
Questions and Answers
What is a market defined as?
What is a market defined as?
- A set of all businesses in a particular industry
- A set of actual and potential buyers of a product (correct)
- A set of all products and services offered
- A set of actual and potential sellers of a product
Which type of tourist prefers structured and familiar destinations or activities?
Which type of tourist prefers structured and familiar destinations or activities?
- Midcentrics
- Psychocentrics (correct)
- Explorers
- Allocentrics
What type of tourist buys all-inclusive packages and ensures that everything goes as planned?
What type of tourist buys all-inclusive packages and ensures that everything goes as planned?
- Organized mass tourist (correct)
- Explorer
- Drifter
- Individual mass tourist
Which model of tourist motivation categorizes tourists into allocentrics, psychocentrics, and midcentrics?
Which model of tourist motivation categorizes tourists into allocentrics, psychocentrics, and midcentrics?
What type of tourist seeks new areas but would sometimes opt for the comfort of familiar accommodations?
What type of tourist seeks new areas but would sometimes opt for the comfort of familiar accommodations?
Which type of tourist has low affluence and low travel experience, and observes foreign culture from a bubble?
Which type of tourist has low affluence and low travel experience, and observes foreign culture from a bubble?
What type of tourist has more affluence and a base of overseas travel experience that gives them more confidence?
What type of tourist has more affluence and a base of overseas travel experience that gives them more confidence?
Which model of tourist categorizes tourists into bubble travelers and idealized-experienced seekers?
Which model of tourist categorizes tourists into bubble travelers and idealized-experienced seekers?
What is the primary goal of email marketing?
What is the primary goal of email marketing?
What is voice marketing used for?
What is voice marketing used for?
What is the main difference between optimizing for voice search and organic search?
What is the main difference between optimizing for voice search and organic search?
What is conversational marketing?
What is conversational marketing?
What is the purpose of influencer marketing?
What is the purpose of influencer marketing?
What is buzz marketing?
What is buzz marketing?
What is a common feature of video marketing apps?
What is a common feature of video marketing apps?
What is the main goal of conversational marketing?
What is the main goal of conversational marketing?
What percentage of an airline's total operating cost is typically attributed to fuel?
What percentage of an airline's total operating cost is typically attributed to fuel?
What is the expected increase in demand for air travel by 2035?
What is the expected increase in demand for air travel by 2035?
What percentage of an airline's total operating cost is attributed to labor costs?
What percentage of an airline's total operating cost is attributed to labor costs?
What percentage of the total operating cost is left to the airline management to control?
What percentage of the total operating cost is left to the airline management to control?
What was the impact of the COVID-19 pandemic on international passenger demand in 2020?
What was the impact of the COVID-19 pandemic on international passenger demand in 2020?
Why is building infrastructure not enough to solve airport capacity issues?
Why is building infrastructure not enough to solve airport capacity issues?
What is one of the health risks associated with air travel?
What is one of the health risks associated with air travel?
What was the impact of the COVID-19 pandemic on domestic passenger demand in 2020?
What was the impact of the COVID-19 pandemic on domestic passenger demand in 2020?
What is tourism demand defined as?
What is tourism demand defined as?
What are the determinants of tourism demand?
What are the determinants of tourism demand?
What competes with tourism for an individual consumer's budget?
What competes with tourism for an individual consumer's budget?
What is travel motivation in tourism?
What is travel motivation in tourism?
What is the impact of special offers on tourism demand?
What is the impact of special offers on tourism demand?
What is the relationship between tourism demand and the supply of products?
What is the relationship between tourism demand and the supply of products?
What are the factors that drive and set limits to the volume of a population's demand for holidays and travel?
What are the factors that drive and set limits to the volume of a population's demand for holidays and travel?
What is the role of information and communication technology in tourism demand?
What is the role of information and communication technology in tourism demand?
What is a long-haul flight?
What is a long-haul flight?
What is the difference between a direct flight and a non-stop flight?
What is the difference between a direct flight and a non-stop flight?
What is an example of an ultra-long-haul flight?
What is an example of an ultra-long-haul flight?
What is the purpose of a stop during a direct flight?
What is the purpose of a stop during a direct flight?
What type of flight does not involve changing planes?
What type of flight does not involve changing planes?
Why might an airline use a connecting flight?
Why might an airline use a connecting flight?
What is a characteristic of a non-stop flight?
What is a characteristic of a non-stop flight?
What is an example of a connecting flight?
What is an example of a connecting flight?
Study Notes
Market and Consumer Behavior
- A market is a set of actual and potential buyers of a product who share a particular need or want that can be satisfied through exchange relationships.
- Different types of tourists:
- Allocentrics: prefer new, unstructured, exotic, or unusual trips or destinations.
- Psychocentrics: prefer structured and familiar destinations or activities.
- Midcentrics: possess both allocentric and psychocentric characteristics depending on the situation or season.
Tourist Motivation Models
- Plog's Tourist Motivation Model:
- Allocentrics
- Psychocentrics
- Midcentrics
- Cohen's Model:
- Organized mass tourist: buys all-inclusive packages and ensures everything goes as planned.
- Individual mass tourist: autonomous, prefers popular destinations and activities.
- Explorer: seeks new areas, sometimes opting for familiar accommodations.
- Drifter: a "free spirit" who avoids traditional tourist establishments.
- Stewart's Model of Holidaytaking:
- Bubble travelers: low affluence, low travel experience, observes foreign culture from a bubble.
- Idealized-experienced seekers: more affluence, overseas travel experience, and confidence.
Marketing Strategies
- Voice Marketing: leveraging smart speakers like Amazon Alexa and Google Home to educate and answer questions.
- Email Marketing: sending educational or entertaining content and promotional messages to subscribers.
- Conversational Marketing: having 1:1 personal conversations across multiple channels.
- Buzz Marketing: using creative content, interactive events, and community influencers to generate word-of-mouth marketing.
- Influencer Marketing: tapping into an existing community of engaged followers on social media.
Types of Flights and Air Travel
- Long-haul flights: up to 13 hours (e.g., Manila – San Francisco, Manila – Copenhagen, Singapore – Norway).
- Ultra-long-haul flights: beyond 13 hours (e.g., Manila – New York/Toronto, Qatar – Sao Paulo, London – Sydney).
- Types of flights:
- Nonstop flight: no stop between destinations.
- Direct flight: same aircraft, but with a stop in between.
- Connecting flight: changing planes with different flight numbers.
Essential Characteristics of the Airline Industry
- Total operating cost: fuel and labor costs affect airfare (14-16% fuel, 40% labor).
- Airport capacity: a pressing issue, with demand for air travel expected to increase by 50% by 2035.
- Health, safety, and security: air travel prone to acts of terrorism and disease transmission.
Tourism System Components
- Tourism demand: the number of people planning to purchase tourism products with sufficient purchasing power.
- Determinants of tourism demand: economic factors, comparative prices, demographic factors, geographic factors, socio-cultural attitudes, mobility, government/regulatory bodies, media communications, and information and communication technology.
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Description
Understanding the tourist market and different types of tourists is crucial for marketing tourism and hospitality products/services. Learn about the characteristics of tourists and how to target them effectively.
