Podcast
Questions and Answers
What strategy involves creating a unique product that customers are willing to pay premium prices for?
What strategy involves creating a unique product that customers are willing to pay premium prices for?
- Harvesting strategy
- Differentiation strategy (correct)
- Cost leadership strategy
- Focus strategy
Rejuvenation can occur by withdrawing existing products and ceasing operations.
Rejuvenation can occur by withdrawing existing products and ceasing operations.
False (B)
What is the primary goal of a pro-poor tourism paradigm?
What is the primary goal of a pro-poor tourism paradigm?
Poverty alleviation
The strategy that narrows products/services to specific market segments is known as the __________ strategy.
The strategy that narrows products/services to specific market segments is known as the __________ strategy.
Match the stage of tourism development with its corresponding strategy:
Match the stage of tourism development with its corresponding strategy:
Which of the following is a key strategy during the decline phase?
Which of the following is a key strategy during the decline phase?
Which of the following is NOT a category of tourist attractions?
Which of the following is NOT a category of tourist attractions?
Ecological-biological attractions include scenic views and unusual rock formations.
Ecological-biological attractions include scenic views and unusual rock formations.
Name one example of a geophysical-landscape-aesthetic attraction.
Name one example of a geophysical-landscape-aesthetic attraction.
The ____________ includes attractions such as caves and rivers.
The ____________ includes attractions such as caves and rivers.
Match the types of attractions with their characteristics:
Match the types of attractions with their characteristics:
What positive attributes might attract tourists?
What positive attributes might attract tourists?
Cultural-historical attractions can include physical features like mountains.
Cultural-historical attractions can include physical features like mountains.
What is one key characteristic of recreational attractions?
What is one key characteristic of recreational attractions?
_____________ are attractions that focus on species, their behaviors, and ecosystems.
_____________ are attractions that focus on species, their behaviors, and ecosystems.
What is one benefit of effective tourism planning?
What is one benefit of effective tourism planning?
Good tourism planning can lead to unregulated construction and financial losses.
Good tourism planning can lead to unregulated construction and financial losses.
What is a key factor for effective tourism planning?
What is a key factor for effective tourism planning?
Planning can help avoid ___________ by reducing trials and errors.
Planning can help avoid ___________ by reducing trials and errors.
Match the following benefits to their descriptions:
Match the following benefits to their descriptions:
What does participatory planning help build?
What does participatory planning help build?
A written tourism plan can prevent costly mistakes.
A written tourism plan can prevent costly mistakes.
Name one factor that affects tourism planning expertise availability.
Name one factor that affects tourism planning expertise availability.
Planning helps streamline the process from conceptualization to ___________.
Planning helps streamline the process from conceptualization to ___________.
Why is it beneficial to develop a hiking trail with proper planning?
Why is it beneficial to develop a hiking trail with proper planning?
What type of tourism does the Maldives primarily focus on?
What type of tourism does the Maldives primarily focus on?
Singapore has abundant natural tourism assets that attract visitors.
Singapore has abundant natural tourism assets that attract visitors.
Name one man-made attraction in Singapore.
Name one man-made attraction in Singapore.
The Maldives developed luxury resorts due to its limited ______ and high cost of infrastructure.
The Maldives developed luxury resorts due to its limited ______ and high cost of infrastructure.
Match each destination with its tourism strategy:
Match each destination with its tourism strategy:
Which of the following best describes the type of resources available in Singapore?
Which of the following best describes the type of resources available in Singapore?
Destinations should strive to offer similar attractions to compete effectively.
Destinations should strive to offer similar attractions to compete effectively.
What is a primary challenge for the Maldives in handling tourism?
What is a primary challenge for the Maldives in handling tourism?
Singapore’s famous attraction, ______ by the Bay, is known for its futuristic architecture.
Singapore’s famous attraction, ______ by the Bay, is known for its futuristic architecture.
Which of the following is NOT a focus area for the Maldives?
Which of the following is NOT a focus area for the Maldives?
Which of the following is NOT part of the Central Luzon region?
Which of the following is NOT part of the Central Luzon region?
Palawan includes the areas of San Vicente, El Nido, and Taytay.
Palawan includes the areas of San Vicente, El Nido, and Taytay.
Name one of the provinces included in the Bicol region.
Name one of the provinces included in the Bicol region.
The UNWTO defines a tourism destination as a physical space where a visitor spends at least one __________.
The UNWTO defines a tourism destination as a physical space where a visitor spends at least one __________.
Match the following regions with their corresponding areas:
Match the following regions with their corresponding areas:
Which area is part of the Southern Philippines?
Which area is part of the Southern Philippines?
Cagayan de Oro is located in the Central Philippines.
Cagayan de Oro is located in the Central Philippines.
What is defined as a tourism product within a tourism destination?
What is defined as a tourism product within a tourism destination?
The province of __________ is known for its tourist attractions including beaches and nature in the Zamboanga Peninsula.
The province of __________ is known for its tourist attractions including beaches and nature in the Zamboanga Peninsula.
Which of the following areas is part of the Agusan River Basin?
Which of the following areas is part of the Agusan River Basin?
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Study Notes
Tourism Attraction Categories
- Tourism Western Australia (2006) defines a tourist attraction as a physical or cultural feature that fulfills leisure needs of tourists.
- There are four categories of tourist attractions:
- Geophysical-landscape-aesthetic: Features like mountains, gorges, rock formations, caves, rivers, scenic views, thermal waters, and unusual celestial events.
- Ecological-biological: Includes organisms, their interactions, and ecological processes like decomposition, reproduction, and migration.
- Cultural-historical: This category encompasses historical sites, museums, art galleries, cultural events, and religious places.
- Recreational: It includes activities like sports, adventure tourism, theme parks, and entertainment venues.
Tourism Destinations
- Any tourism development unit can be considered a tourism destination, regardless of size or political boundaries.
- UNWTO (2004) defines a tourism destination as a physical space where a visitor spends at least one night.
- Destinations encompass tourism products, support services, attractions, and resources within a day's travel time.
- They have physical and administrative boundaries, and their market competitiveness is defined by images and perceptions.
Benefits of Tourism Planning
- Tourism planning encourages critical thinking, identifies priorities, and leads to a deeper understanding of tourism.
- Planning fosters a more efficient allocation of resources, reduces wasted time and money, and provides clear guidance for project implementation.
- Planning helps avoid the potential for irreversible damage to natural beauty and cultural heritage.
- Participatory planning builds social capital, fosters trust among stakeholders, and promotes cooperation.
Factors for Effective Tourism Planning
- Availability and quality of tourism-related data.
- Availability of tourism planning expertise.
- Development Focus: Destinations should align their tourism offerings to their unique resources, like eco-tourism for areas with beautiful landscapes and cultural tourism for areas with rich heritage.
Tourism Development Paradigm
- The development paradigm influences the choices of issues, goals, and strategies in tourism development.
- A pro-poor tourism paradigm would prioritize projects that benefit vulnerable groups.
Tourism Development Strategies
- Maldives:
- Type of Resources: Stunning natural resources, beaches, clear waters, and unique marine life.
- Development Focus: High-end luxury resorts due to limited land and high infrastructure costs.
- Target market: Affluent travelers seeking exclusive, high-quality experiences.
- Singapore:
- Type of Resources: Limited natural assets, urban and man-made attractions.
- Development Focus: Development of man-made attractions like theme parks, gardens, and shopping districts.
- Target market: Diverse, seeking a range of attractions.
Tourism Development Stages
- Exploration and Involvement:
- Focus on selling new products or services to new markets.
- Building market share.
- Development:
- Overall cost leadership strategy: offering competitive prices in relation to perceived value.
- Differentiation strategy: creating extra value for premium prices and producing unique products.
- Focus or niche strategy: concentrating on specific market segments.
- Consolidation and Stagnation:
- Selling new products or services to existing markets.
- Maintaining market share.
- Decline:
- Harvesting: maximizing profits before withdrawing the product.
- Ceasing operation: preventing further losses.
- Rejuvenation:
- Selling existing products or services to new markets.
- Boosting sales through increased expenditure on advertising, distribution, and development.
- Repositioning the product to a more prestigious position through differentiation.
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