9 Questions
True or false: Customer segmentation is not necessary for an effective business model.
False
True or false: The Business Model Canvas is a template for developing new or documenting existing business models.
True
True or false: Customer segmentation is not important for an effective business model.
False
True or false: Niche market segments customers based on specialized needs and characteristics.
True
True or false: The Business Model Canvas helps firms align their activities by illustrating potential trade-offs.
True
True or false: Niche market segments customers based on general needs and characteristics.
False
True or false: The Business Model Canvas was initially proposed by John Smith.
False
True or false: Multi-sided platform/market companies serve independent customer segments.
False
True or false: Diversify businesses serve only one customer segment with the same needs and characteristics.
False
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