TikTok Certification Exam Study Notes

To use a sponsored video, you must activate the commercial content disclosure toggle and not just use hashtags.

TikTok offers 'Large', 'Restricted', and 'Blocked' levels for content filtering.

TopView ads appear next to the top 4% of popular videos on the platform.

Reach & Frequency ads do NOT allow 'Web Conversion' as an objective.

The primary difference is placement within the feed; Top Feed Ads are closer to the top of the feed.

The recommended tools for connecting data to TikTok are TikTok Ads Manager and Analytics, and TikTok Pixel and Events API.

Advanced Matching helps measure more conversions and expand custom audiences.

The best format is App Promotion Ads with retargeting.

Cost Per Action (CPA) is used to check if an ad campaign has moved beyond the learning phase. Stable CPA shows successful optimization.

Modifying campaigns during the learning phase can disrupt algorithm optimization and extend the learning phase.

Targeting, bidding, and creative are the three primary variables tested in Split Testing to measure their impact on performance.

The Script Generator uses data to automatically generate structured ad scripts in scenes.

This tool identifies successful keywords used in ads to inspire content and ad creation.

Duet & Stitch, clickable music features in Spark Ads let users interact directly with ads and brand content.

TikTok requires a clear and consistent audio track in ad videos. Missing music is a frequent rejection reason.

TikTok requires creators to explicitly mark sponsored content with a clear label using the disclosure toggle.

Using both tools simultaneously improves the relevance of campaigns and the reliability of data collection, ensuring accurate performance metrics.

Manual Advanced Matching requires manual code addition for each event on your website, while Automatic Advanced Matching does not.

Pulse Ads ensure high content relevancy by placing your ad alongside the top 4% most trending videos, attracting a highly engaged audience.

Branded Missions increase both paid and organic impressions by encouraging users to complete specific tasks, promoting brand awareness and engagement.

Top Feed Ads appear at the top of the 'For You' feed, while Standard In-Feed Ads can appear anywhere in the feed.

Advanced Matching enhances campaign effectiveness by associating more events with users, expanding custom audiences and enabling more precise targeting.

This ad format focuses on re-engaging existing app users by targeting them based on specific actions such as in-app purchases or subscriptions, minimizing churn.

Branded Missions encourage user engagement by offering rewards for completing specific tasks, increasing brand awareness, and extending reach.

A feature allowing TikTok Ads Manager to automatically distribute your budget across your ad groups, aiming for the best overall campaign performance.

Automated Rules help you manage your campaigns more efficiently by automatically taking actions based on pre-defined conditions, leading to potential improvements like optimizing campaigns without constant supervision, reducing bidding costs, or blocking irrelevant users.

Using copyrighted content in ads without proper authorization can lead to legal issues. You need to secure permission and potentially provide documentation to ensure compliance.

Limited Inventory ads have stricter content guidelines, excluding mature themes and promoting specific brands for a select audience. Standard Inventory allows more content types and targeting.

These metrics track user engagement with the content and product, indicating whether your ads drive desired actions and help you determine success in conversion campaigns.

It offers customizable and detailed reports beyond basic metrics like CTR. You can create unique reports with specific insights and data.

A good strategy is to have 3-5 active Ad Groups, each with 2-3 unique creatives, to diversify your content while allowing CBO to optimize your budget strategically.

Using a single type of content, for example, only using videos, helps maintain consistency and allows for efficient and relevant filtering and promotion of this type of content.

These ads appear at the very top of the TikTok For You feed, offering maximum visibility and a chance to capture users' attention immediately.

Spark Ads allow advertisers to repurpose existing TikTok videos from creators, adding their branding and driving traffic to their website.

If your video ad is performing well but engagement is lacking, consider adding subtitles or a clear Call-to-Action to grab viewers' attention.

For a client with a limited budget and specific targeting needs, focusing resources by disabling poorly performing Ad Groups and re-allocating to the best performing ones is a wise strategy.

During the learning phase of a conversion-focused campaign, a high Cost Per Action (CPA) is expected. Patience is key as the algorithm optimizes.

Using popular music from streaming platforms in ads requires special authorization from TikTok. Advertisers should instead use commercially-licensed music from TikTok's Commercial Music Library.

Before publishing an ad for a cosmetic product that claims to “eliminate 90% of wrinkles in 3 days,” it's crucial to verify that the claim is substantiated and supported by scientific evidence.

Reach & Frequency ads aim to maximize the number of unique individuals seeing your ad, while controlling the number of times they see it. This objective is crucial for building awareness and brand recognition.

The learning phase allows TikTok's algorithm to gather data about your ad and target audience, optimizing it for performance. During this phase, it's crucial to avoid making excessive changes that could disrupt optimization and extend the learning phase.

Advanced Matching helps TikTok's algorithms better match your ads with relevant users by providing more detailed information about them, improving the accuracy of conversion tracking and allowing you to target more effectively.

Cost Per Action (CPA) is a crucial metric for measuring the cost of acquiring a specific action, like a purchase or signup. During the learning phase, CPA may be unstable as the algorithm learns, but a stable CPA indicates successful optimization.

Split Testing involves running different versions of your ads with variations in targeting, bidding, and creative to identify the most effective combination. These are the three primary factors to test and optimize.

The Script Generator helps you create structured and engaging ad scripts by using data to identify successful trends and formats. It can streamline the creative process and ensure your ads are aligned with TikTok's best practices.

Keyword Insights provides data on popular and effective keywords used in TikTok ads. This helps you identify relevant terms to target for your campaign and improve the performance of your ad.

Spark Ads stand out due to their interactive features, like Duet & Stitch and clickable music. These encourage users to engage directly with brand content, creating a more immersive and memorable experience.