Podcast
Questions and Answers
What are 'brainrot' memes primarily characterized by?
What are 'brainrot' memes primarily characterized by?
Which generation is primarily analyzed in the context of the impact of 'brainrot' memes on the Filipino language?
Which generation is primarily analyzed in the context of the impact of 'brainrot' memes on the Filipino language?
How do memes, particularly 'brainrot' memes, influence communication?
How do memes, particularly 'brainrot' memes, influence communication?
What aspect of language change remains relatively unexplored according to previous research?
What aspect of language change remains relatively unexplored according to previous research?
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What does the study aim to analyze regarding 'brainrot' memes?
What does the study aim to analyze regarding 'brainrot' memes?
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Which of the following is NOT mentioned as a feature of memes in the context of the study?
Which of the following is NOT mentioned as a feature of memes in the context of the study?
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What has significantly shaped the Filipino language before the emergence of 'brainrot' memes?
What has significantly shaped the Filipino language before the emergence of 'brainrot' memes?
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What is the primary focus of the study conducted by Jimena and others?
What is the primary focus of the study conducted by Jimena and others?
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Which group is highlighted as being able to understand the impact of their online behaviors on language?
Which group is highlighted as being able to understand the impact of their online behaviors on language?
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What aspect do educators gain from the findings of the study?
What aspect do educators gain from the findings of the study?
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How does social media influence the evolution of language according to the findings?
How does social media influence the evolution of language according to the findings?
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Which phenomena are examples of social media's impact on language use?
Which phenomena are examples of social media's impact on language use?
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What do communication experts gain from this study's findings?
What do communication experts gain from this study's findings?
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What does the study provide for future researchers?
What does the study provide for future researchers?
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In what way do digital platforms serve users regarding language?
In what way do digital platforms serve users regarding language?
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What is one consequence of the immediacy and reach of social media?
What is one consequence of the immediacy and reach of social media?
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What is a primary focus of research on human-algorithm interaction?
What is a primary focus of research on human-algorithm interaction?
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Which of the following best describes the significance of algorithm awareness among users?
Which of the following best describes the significance of algorithm awareness among users?
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How can internet slang be viewed in terms of linguistic impact?
How can internet slang be viewed in terms of linguistic impact?
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What aspect of identity expression is highlighted through the use of internet memes?
What aspect of identity expression is highlighted through the use of internet memes?
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What does the research suggest about the relationship between internet use and identity expression?
What does the research suggest about the relationship between internet use and identity expression?
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What does linguistic innovation and degradation debate involve?
What does linguistic innovation and degradation debate involve?
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In what way does the complexity of slang on the internet manifest among younger generations?
In what way does the complexity of slang on the internet manifest among younger generations?
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What is a key impact of algorithms on users' social media experiences?
What is a key impact of algorithms on users' social media experiences?
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Which theory emphasizes the role of technological features in influencing language norms among Gen Z?
Which theory emphasizes the role of technological features in influencing language norms among Gen Z?
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What does Social Constructivism highlight regarding language development?
What does Social Constructivism highlight regarding language development?
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How does TikTok's algorithm influence language use among Gen Z?
How does TikTok's algorithm influence language use among Gen Z?
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What is the main outcome of the interplay between Social Constructivism and Technological Determinism?
What is the main outcome of the interplay between Social Constructivism and Technological Determinism?
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Which aspect of TikTok contributes to the innovation of language among Gen Z?
Which aspect of TikTok contributes to the innovation of language among Gen Z?
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What does the Integrated Model of Social Constructivism and Digital Determinism aim to explain?
What does the Integrated Model of Social Constructivism and Digital Determinism aim to explain?
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What type of language changes does Gen Z develop through their interactions on TikTok?
What type of language changes does Gen Z develop through their interactions on TikTok?
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Which theory informs us about the social context in which linguistic norms are exchanged?
Which theory informs us about the social context in which linguistic norms are exchanged?
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What is brain rot primarily characterized by?
What is brain rot primarily characterized by?
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How does the TikTok algorithm influence meme dissemination?
How does the TikTok algorithm influence meme dissemination?
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What is the relationship between community engagement and meme consumption?
What is the relationship between community engagement and meme consumption?
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What linguistic change is notably observed within Filipino Gen Z due to meme culture?
What linguistic change is notably observed within Filipino Gen Z due to meme culture?
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What does the acronym GOAT stand for in popular slang?
What does the acronym GOAT stand for in popular slang?
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Which of the following best describes code switching?
Which of the following best describes code switching?
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What is the primary role of the Internet based on its description?
What is the primary role of the Internet based on its description?
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What does the term 'Gyatt' typically express?
What does the term 'Gyatt' typically express?
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Study Notes
Introduction to Brainrot Memes
- "Brainrot" memes are repetitive and nonsensical, popularized on TikTok.
- They often include catchy phrases and unique linguistic patterns that influence everyday language.
- Memes shape communication and culture, significantly impacting how individuals express and interact, especially among Gen Z.
Impact on the Filipino Language
- TikTok's brainrot memes introduce linguistic changes in the Filipino language, influenced by digital culture.
- Study examines linguistic features and social implications of these memes within Gen Z in the Philippines.
- Previous studies focused on memes and language primarily covered cultural transmission, overlooking specific effects on younger generations.
Relevance of the Study
- Digital Natives: Raises awareness of how online behaviors shape language evolution.
- Educators: Offers insights into the linguistic shifts driven by students' digital culture.
- Communication Experts: Enhances understanding of contemporary communication theories.
- Future Researchers: Serves as a foundation for further exploration of digital culture and language changes.
Digital Linguistics and Social Media
- Social media platforms facilitate rapid language evolution and democratizes linguistic innovations.
- Platforms like TikTok lead to new vocabulary and informal language integration into everyday communication.
- Algorithms and user interactions significantly influence language use and identity expression.
Linguistic Innovation vs. Degradation
- Internet slang showcases creativity and adaptability among students, sparking debates on its status as linguistic innovation or degradation.
- Memes provide a common language for identity expression among marginalized groups and foster community engagement.
Theoretical Frameworks Influencing Language Change
- Technological Determinism: Examines how technology and algorithms influence communication styles and language.
- Social Constructivism: Focuses on how peer interactions shape language norms and evolve linguistic patterns among Gen Z.
Integrated Model of Language Evolution
- Combines social constructivism and technological determinism to explain how language changes through social interactions influenced by technology.
- Highlights TikTok’s algorithm's role in shaping content exposure, leading to linguistic adaptations within Gen Z's online communities.
Conceptual Framework of Study
- Illustrates interactions between technological influences (TikTok algorithm) and social context in shaping language and communication.
- Emphasizes how demographic factors affect meme engagement and dissemination.
- Demonstrates observable changes in slang, language blending, and syntactic shifts among Filipino Gen Z users.
Key Terms Defined
- Brain rot: Cognitive decline from excessive screen time causing fogginess and reduced attention.
- Code Switching: Shifting between languages or dialects based on social context.
- Communication: The exchange of information in various forms, including digital media.
- Culture: Customs and traits of a social group.
- Slang Terms: Expressions such as "FR" (for real), "GOAT" (greatest of all time), "Gyatt" (expressing admiration).
- ISTG: Acronym for "I swear to God," used for emphasis on truthfulness.
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Description
This thesis explores the influence of TikTok memes, referred to as 'brainrot', on the online Filipino language. It examines how these memes have transitioned from niche content to mainstream communication. The research highlights the cultural implications and changes in language usage through social media platforms.