Three Mile Island Crisis
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Questions and Answers

What is the advice given in the text regarding forecasting potential crises?

  • To worry about competitors more than personal impact
  • To avoid forecasting potential crises altogether
  • To ask competitors for advice on handling potential crises
  • To ignore how it will affect competitors and focus on personal impact (correct)

What factor should individuals consider when determining acceptable levels of crisis intensity?

  • Personal threshold for intensity (correct)
  • Tweets from competitors
  • Number of media reports published
  • Number of likes on social media

How does the text define 'intensity' in the context of potential crises?

  • Experiencing a surge in employee morale
  • Having no impact on blood pressure
  • Facing a flood of angry telephone calls (correct)
  • Receiving positive feedback from customers

What is the purpose of scoring one's response to the question of crisis intensity escalation according to the text?

<p>To assess the intensity threshold one can tolerate (D)</p> Signup and view all the answers

In the text, what does the author suggest individuals do regarding potential crises?

<p>Evaluate how bad it could turn out for them (C)</p> Signup and view all the answers

How does the text recommend individuals approach considering the impact of a potential crisis?

<p>By creating crisis impact value graphs (B)</p> Signup and view all the answers

What was the initial response of the 'boys downtown' in the problem loan department when reviewing the loan?

<p>They recommended the client work with outside auditors and consultants. (D)</p> Signup and view all the answers

What was the impact of the bank's actions on the client's company?

<p>The company was forced to pay vendors about 90 days late. (C)</p> Signup and view all the answers

According to the passage, what was the status of the client's company prior to the crisis?

<p>The company had excellent relations with the bank and was always paying on time. (A)</p> Signup and view all the answers

What did the passage suggest was the root cause of the crisis?

<p>The crisis was actually within the bank, not the client's company. (A)</p> Signup and view all the answers

Why did the company executives find themselves no longer dealing with the bankers they had known for years?

<p>The company had to work with the 'boys downtown' in the problem loan department instead. (B)</p> Signup and view all the answers

What did the passage suggest the bank should have done in this situation?

<p>The bank should have been more lenient and patient with the client's financial difficulties. (C)</p> Signup and view all the answers

What was the only crisis over which Johnson & Johnson had control during the Tylenol case?

<p>The crisis of the brand and its subsidiary (A)</p> Signup and view all the answers

What action did Johnson & Johnson take that cost $100 million during the Tylenol crisis?

<p>Recalling all product packages nationwide (A)</p> Signup and view all the answers

How did the massive media attention affect the public's perception of Tylenol during the crisis?

<p>Led to widespread public fear and distrust (D)</p> Signup and view all the answers

How long did it take to settle the majority of injury claims against General Public Utilities Corporation?

<p>Almost 6 years (C)</p> Signup and view all the answers

Why does the passage mention being an 'armchair quarterback'?

<p>To highlight a common reader tendency to judge after the fact (B)</p> Signup and view all the answers

What was the original estimated cost and duration for the clean-up of the damaged reactor, TMI-2?

<p>$200 million over 2 years (B)</p> Signup and view all the answers

What did Johnson & Johnson successfully do to emerge as a better-perceived company after the Tylenol crisis?

<p>Regained public trust and confidence quickly (D)</p> Signup and view all the answers

How much had been spent on the clean-up of TMI-2 by the time mentioned in the text?

<p>$500 million (B)</p> Signup and view all the answers

What aspect helped Johnson & Johnson identify the real crisis promptly during the Tylenol case?

<p>Proper identification of the crisis (A)</p> Signup and view all the answers

How long did it take for the undamaged reactor, TMI-1, to restart after the acute crisis?

<p>6 and a half years (D)</p> Signup and view all the answers

What was the largest settlement amount awarded to a child allegedly affected by the radiation from the Three Mile Island incident?

<p>$1.9 million (D)</p> Signup and view all the answers

Which of the following statements is true?

<p>TMI-related investigations were still in progress at the time mentioned in the text. (D)</p> Signup and view all the answers

What is the main point of the given text?

<p>The potential negative impact of a crisis on a business's normal operations (B)</p> Signup and view all the answers

How should one determine whether they are the victim or culprit in a crisis situation?

<p>By considering the cause of the crisis, such as sabotage or an accident (C)</p> Signup and view all the answers

What is the purpose of the scoring system (0-10) mentioned in the text?

<p>To assess the severity of the crisis and its potential impact on the business (B)</p> Signup and view all the answers

What is one potential impact of a personal crisis on a business?

<p>It can occupy so much of the manager's time that they are unable to deal with business effectively (B)</p> Signup and view all the answers

Which of the following is NOT mentioned in the text as a potential impact of a crisis on a business?

<p>Increased need for employee training and development (D)</p> Signup and view all the answers

What is the main difference between a crisis where the business is the victim versus the culprit, according to the text?

<p>The potential damage to the company's public image (D)</p> Signup and view all the answers

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